Beyond Meat’s Mission to Convert the Hardcore Carnivore

Innovation is great when it’s in an iPhone. But is it something you want to put inside your mouth? Well get ready, meat industry. Because your days are numbered. Ethan Brown at Beyond Meat is hoping his company’s mission of sustainable, plant-based protein will convert even the most hardcore carnivore. Lofty goals, but he tells us how you too can evolve your own company’s mission to create real change in the world.