After Action Review: How Kodak invented the digital camera and failed to market it...Twice!
Episode description
Whatever you think you know about the story of Kodak not capitalizing on their own invention of the digital camera, the actual story is so much better.
This After Action Review is with Steve Sasson, the original inventor of the digital camera and 35 year employee of Eastman Kodak.
Steve will break down the two pivotal moments in Kodak's past when they had the technology and opportunity to get into the digital camera business and chose not to. And you'll learn for the first time that their big mistake came in 1989 rather than 1975, as most people assume.
Specifically, we'll cover:
- What he did wrong when he presented the digital camera idea to management,
- What he did right,
- Advice from Steve to innovators pitching today, and
- The story of a completely different product Steve worked on that almost met the exact same fate.
A little more about Steve:
- He spent his entire career at Eastman Kodak.
- On November 17, 2009, U.S. President Barack Obama awarded Steve the National Medal of Technology and Innovation at a White House ceremony. This is the highest honor awarded by the US government to scientists, engineers, and inventors.
- He was inducted into the National Inventors Hall of Fame in 2011.
Thanks for listening and be sure to find me online to tell me what you thought of the episode!
- @DianaKander on Instagram and Twitter
- Professional AF Facebook Group: https://www.facebook.com/groups/943925015810362/
- Diana online: www.DianaKander.com
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