Katrina Wong - VP Product Marketing at Segment-Twilio - How to Map Out an Effective Growth Strategy?

Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us. We sat down with her to talk about growth strategies, including the following: — What is a growth strategy, and why create one? — How should different-stage companies address their growth strategy? — Who in a company should be involved in creating the growth strategy? — How to get buy-in from everyone in your organization? — What are mistakes companies make when creating their growth strategies? — How it works over at Twilio Happy listening! — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> https://twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> https://twitter.com/rhtoivanen — Visit Segment >> https://segment.com/ Follow Katrina on Twitter >> https://twitter.com/katchmesocial — Book recommendation: — Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman — Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits — Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics