Asia Orangio - CEO at DemandMaven - 5 Steps To Create A B2B SaaS Go-To-Market Strategy
Feb 07, 2021•41 min
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Episode description
Asia Orangio is CEO & Founder at DemandMaven and Board Member at Moz.
In this episode, we’re talking about a 5-step framework to create a B2B SaaS go-to-market strategy, including:
- 1. Goals
- 2. Product-Market-Model-Channel fit
- 3. Defining your customer
- 4. Success gaps
- 5. Guiding principles
- As well as practical examples of building go-to-market strategies
Links
DemandMaven >> https://demandmaven.io/
Strategy by HBR >> https://www.goodreads.com/book/show/9612515-hbr-s-10-must-reads-on-strategy
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
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