Media’s Free Agency Era
Aug 15, 2025•1 hr 4 min
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Episode description
Julia Alexander swings by the pod to dig into the recent slew of licensing deals, à la ESPN-McAfee and Fox-Portnoy, which allow creators to maintain their independence while benefiting from additional exposure and revenue. This leads to a broader conversation about the challenges and opportunities for legacy media companies in adapting to the creator economy writ large.
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