Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results a...
Jul 02, 2025•6 min
With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,000 to $2,000). Watch this video now. Our Marketing Director, Bryan Caranto, asks our Meta Ads experts...
Jun 24, 2025•7 min
Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers. Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below. The viewer's question is from t...
Jun 20, 2025•6 min
Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results. Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below. The viewer's question is from this video: • 💣 Quick Guide on the Meta Ads L0, L1, L2, ... Related videos: 🧐 Using the Same Meta Pixel for Diffe...
Jun 05, 2025•6 min
Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear. Connect with our Google Ads experts here: John Moran: / johnmorangads Dean Largaespada: / deanlargaespada Melissa Nodding: / melissanodding 👉 Get free ...
May 24, 2025•12 min
Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account. Related videos: 💰 Boost ROI: Using KPIs t...
May 17, 2025•18 min
Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves. Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comm...
May 12, 2025•6 min
Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now. Related videos: 💣 Free Media Efficiency Ratio (MER) Tracker Sheet: • 💣 Free Media Efficiency Ratio (MER) T... 💣 The Key Performance Indicators (KPIs) You Should Share to ...
May 08, 2025•10 min
Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby Doyle: / colbycdo...
Apr 26, 2025•18 min
In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video ...
Apr 24, 2025•11 min
Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby ...
Apr 16, 2025•22 min
Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now. In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights. Connect with The Google Ads Aficionados on LinkedIn: Usama ...
Apr 11, 2025•26 min
In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / Colby Doyle: / Glen Wilson: / Curry, Cheese, and Vegemite: The Google Ads Aficio...
Apr 09, 2025•6 min
Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more. Watch Part 1 here: ✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital M...
Mar 28, 2025•11 min
Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share...
Mar 21, 2025•27 min
Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization. Related videos: ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: • ✅ The Best Way to Track Shopify Sales... 💸 How to Run Advantage+ Sho...
Mar 19, 2025•7 min
The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing. In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Wat...
Mar 14, 2025•18 min
Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenm...
Feb 28, 2025•10 min
Learn about the best product and market research tool within Google Merchant Center. Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, and trend analysis. Watch this video to learn about the Best Sellers Report tool and how you can use it to make informed decisions to help your business...
Feb 07, 2025•7 min
Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform. Nick breaks down: The importance of constantly refreshing your creative content How to maximize raw footage to create multiple ad variations Optimal content sizes for different placements (1x1, 4x5, 9x16,...
Feb 04, 2025•7 min
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to success. Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max: • 🚀 Why I'm Moving Customers OFF of Per... 💣 Using Only Target ROAS Bidding f...
Jan 31, 2025•7 min
This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting localized Meta campaigns, geo-fencing, and high-visual outreach as better alternatives. The key takeaway: understanding Google’s bidding behavior is ...
Jan 28, 2025•11 min
This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit. Chapters: 00:00 Introdu...
Jan 24, 2025•10 min
Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Cheese, and Vegemite episode now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Related videos: 💣 Google Ads Lead Generation Problems: L...
Jan 21, 2025•8 min
Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of...
Jan 17, 2025•11 min
Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns. They also talk about the future of AI and the possible changes it can make for data analysis and the future of...
Jan 14, 2025•11 min
In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados talk about the incredible tool developed by a former NASA engineer that can help you streamline campaign insights. The tool can process large data sets and generate insights without requiring complex technical skills. They also talk about how AI is changing data analysis for marketers, the future of marketing with AI, and the Black Friday sales madness worldwide. Watch this video now. Connect with The Google Ads Aficionad...
Jan 10, 2025•15 min
As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson 0:00 Intro 1:02 DOJ vs. The Google Search Monopoly 2:51 Google’s monopoly extends...
Jan 07, 2025•9 min
If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now. In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving ...
Jan 03, 2025•12 min
If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now. Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / Colby Doyle: / Glen Wilson: / glenmwilson 0:00 Intro 1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale 2:47 Get the basics r...
Dec 31, 2024•15 min
