Cathy Reid on Building your Customer Strategy
Mar 24, 2022•26 min•Season 4Ep. 6
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Episode description
Can you recall the last great customer experience you had? The former head of customer experience for Ann Summers and Mountain Warehouse talks to our host Dan Kendall, about how brands should think holistically about a customer's journey. Jo Hyder, Principal Consultant at Good Growth, highlights the importance of making decisions based on customer-lifetime value.
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