Analytics Anonymous: The Meta Bias
Jun 30, 2023•7 min•Season 7Ep. 8
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Episode description
In celebration of Social Media Day, Analytics Anonymous takes a look at one of the behemoths of the industry: Meta. The platform has been an ever present online since its launch in 2004, but, as Leah Holland, Good Growth’s Head of Insight and Analytics, tells George Hall, advertising ROI may not always be as transparent as it seems...
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