The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks

The Good Food CFO podcast

Jan 13, 2025•55 min

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Episode description

What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days?

In this eye-opening episode, trademark attorney Nicole Swartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their unique approach combining legal protection with strategic brand growth.

Learn exactly when to trademark your brand name, what makes a name trademarkable, and why proper timing can save you tens of thousands in legal fees and rebranding costs. Whether you're testing at farmers markets or preparing for retail launch, this episode delivers crucial guidance for protecting your brand's future. Plus, get the inside scoop on Amazon's trademark requirements and some entertaining celebrity trademark drama.

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