The Good Endeavor Business Show - podcast cover

The Good Endeavor Business Show

Get passive income through short term rentals, and decide if you’re cut out for managing it yourself. If managing properties fills you up, you’ll learn how to build a management business. If it doesn’t, you’ll learn how to hire the right one. Airbnb, VRBO, STR, whatever name you know it by, you can make property management a good endeavor and be fulfilled while keeping the booking calendar filled as well. I’m Mark McDaniel. I’m not a real estate agent. I knew nothing about property management when my partners and I sold an IT company in 2015. I bought a 4 bedroom vacation rental in Tennessee’s Great Smoky Mountains – with an indoor pool and what feels like a hundred mile view. But I quickly learned the way my first property manager worked, didn’t work for me. The second, third, and fourth were significantly…no better. With the idea of being a passive real estate investor now out the window - that 100 mile window - I applied my key principles and unlocked the secret to maximizing the value of rental properties, keeping the calendar full, and being satisfied and fulfilled by my work. The techniques you’ll hear on The Good Endeavor Short Term Rental Show can be applied to any business, but they sure do make short term rentals more enjoyable for the host, more enjoyable for the guests, and more profitable for the owner.
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Episodes

Running a Franchise like a Business Owner With Brian Beers

Imagine transforming a family business into a thriving franchise empire; that's the story of Brian Beers, the mastermind behind a multi-million-dollar automotive legacy. Brian joins us to unpack the pivotal moments and strategies that catapulted his family's modest enterprise into a powerhouse with 33 locations. If you’ve considered buying a franchise, this episode is for you. From helping you understand the advantages of acquiring existing franchises, the role of seller financing, and the value...

Mar 07, 202439 minSeason 1Ep. 31

How The Car Wash Guy Increased Profits by 70% in 6 Months

Have an interest in a side hustle and some capital to play with? Have you considered the Car Washing business? If so, Kriss Berg, The Car Wash Guy, has got some tips for you. After many failed attempts in the storage business, Kriss decided to buy a car wash business that was underperforming due to lack of attention and upgrades from the previous owners. Small but significant tweaks ranging from adding it to Google Maps to changing the attitude of attendants to focus more on customer experience ...

Feb 15, 202451 minSeason 1Ep. 30

Dumpster Rentals, SEO, and Business with the Dumpster Rental Guy

It’s a crazy story that involves a little bit of luck and a whole lot of smarts. Mark and Bobby sit down with Bodhi, the Dumpster Rental guy, a young entrepreneur who was able to not only purchase an existing dumpster rental company but more than double its revenues in just a few years. Through strategic digital marketing and an emphasis on relationships, Bodhi has dominated his local market and built a lucrative side business in SEO. Listen in as Bodhi shares invaluable insights into finding ac...

Feb 08, 202451 minSeason 1Ep. 29

Failing Forward With Bobby Herrington

Podcast Update: The Good Endeavor Short-Term Rental Show is expanding with the addition of a new host, Bobby Herrington, and new topics within the entire scope of business (not just short-term rentals). Updated artwork and title coming soon. In this episode: Even the most successful innovators and companies have experienced many failures along the road to success. From Thomas Edison testing thousands of materials for the lightbulb and Dyson going through over 5,000 prototypes, it’s clear that fa...

Jan 25, 202437 minSeason 1Ep. 28

Avoiding Trial and Error in 2024 with Bobby Herrington

The New Year is rolling in and you know it’s time to take action in setting goals and navigating success. In this episode, Mark and Bobby will be coaching you on creating a vision for where you want to go and then mapping out practical steps to get there. The key is to start small with achievable daily tasks and surround yourself with mentors who can provide guidance and shortcuts. Metrics are a helpful part of goal setting for measuring your progress, but don't get discouraged if things aren't ...

Jan 04, 202445 minSeason 1Ep. 27

Stepping into your Creative Genius with Bobby Herrington

Bobby is back on the show for part 2 of a Leadership series all about succeeding at work and in life. Today, Mark and Bobby are talking about stepping into your creative genius. What is creative genius? It’s that intersection between your passion, your wiring, and your skillset that together brings the best version of yourself into the world. Learn practical tips for discovering your creative genius, such as creating space for quiet reflection and writing down your strengths, and embracing your ...

Dec 28, 202341 minSeason 1Ep. 26

Building Momentum with the Flywheel Effect

Did you know that you can plan momentum into your future? It’s called the flywheel effect. The concept of a "flywheel" came from the book Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collings. It refers to creating a strategy that gains momentum over time through consistent execution and reinvestment. The key to an effective flywheel is identifying the core driver that will propel it forward, like the guest experience for a short term rental business. But once you kn...

Dec 21, 202327 minSeason 1Ep. 25

Stand Out in a Crowded Market with Madeleine Raiford-Holland

Ever wonder how some people get from 0 to 7 figures so quickly? Well, it comes down to how they position themselves against their competition. And that requires unique strategies. Madeline Rayford-Holland, founder of luxury property management company MHM Properties, is on the show today to share some of those unique strategies and how she has grown into seven figures in just a couple of years through a focus on elevated guest experiences. It's a fascinating case study on quickly building a succ...

Dec 14, 202337 minSeason 1Ep. 24

Note Investing with Chris Seveney

Obviously, we talk about short term rentals on this show. But is short term rental your only option? Today we have Chris Seveney, founder and CEO of Seveney Investments, to discuss alternative investment opportunities beyond short term rentals. Chris has over 25 years of experience in real estate and now specializes in buying non-performing mortgage notes. Chris shares the ins and outs of how his fund acquires distressed loans at deep discounts and works with borrowers to become performing again...

Nov 02, 202332 minSeason 1Ep. 23

Mid Term Rentals - Ideas for Standing Out

Our guest today Rachel knows firsthand what it's like to struggle financially. Coming from Haiti with nothing, she worked her way through medical school and climbed out of debt using real estate. Now she owns 18 luxury vacation rentals! But it's not just about the money for Rachel. She's discovered a way to generate $16k/month helping families displaced by disasters through mid-term rentals. Insurance pays top dollar to house families for months at a time while their homes are repaired. Rachel s...

Oct 19, 202349 minSeason 1Ep. 22

Property Management Tips from 7 Figure Coach Steve Class

There are certain things that will happen to us in life that will completely change the trajectory of our futures. For Steve Class it was finding out his dad was in the Italian Mafia and was going to prison. Their family went from glitz to welfare almost overnight when Steve was only 12 yrs old. That ignited Steve’s fiery passion to never end up in a position like that again. But life happens and here he was facing unemployment in the midst of COVID’s wake. "Nothing's gonna kick you in the butt ...

Oct 05, 202343 minSeason 1Ep. 21

Anyone Can Start a Property Management Company with Julie George

BONUS: Listen till the end for a FREE gift! 🎁 What do a senior citizen, mother of 3, and teacher have in common? Probably a lot of things. But the specific one we cover in this episode is that these all became entrepreneurs by managing property for Julie George. Like them, you probably have no idea where to start, and you’re not even sure if it’s possible to do something in real estate with your limited time and resources. Well, don’t worry, this chat with the one and only Julie George will ins...

Sep 14, 202338 minSeason 1Ep. 20

Don’t let High Interest Rates Stop your Dream of Purchasing a Vacation Rental with Jeff Chisum

Don’t be the guy on your deathbed looking back at your life with regret. That’s what motivated Jeff Chisholm, a seasoned mortgage expert, to embark on a journey to find the best investment opportunity. With his family values and faith driving him, Jeff came across short term rentals. Their investment journey took an unexpected turn when Jeff discovered a hidden gem—a 10% down, second-home occupancy loan. This financing solution offered incredible potential for real estate investors, but the main...

Sep 07, 202336 minSeason 1Ep. 19

Economy and Stewardship: Insights from Brian Slipka

What lessons can we learn about hospitality from an examplar of servant leadership? Brian Slipka is the CEO and Founder of True North Equity Partners and together with our host Mark McDaniel, they are drawing parallels between their respective industries and offering the rest of us insight into how to go about doing good business. Through his company True North Equity Partners, Brian oversees 29 businesses, ranging from manufacturing and distribution to packaging and transportation (there's even...

Aug 31, 202347 minSeason 1Ep. 18

Hidden Opportunities in the Short-Term Rental Market Revealed by Avery Carl

In a world craving independence and flexibility, so many of us yearn for something more than the conventional 9-5 grind. But the idea of entering the short-term rental market can seem so daunting. It requires investing time, money, and effort into something that you're just not sure is going to succeed. That was the case for Avery Carl, who just wanted to find a way to avoid keeping her kids in daycare all day just because of her job constraints. This was way before there were hundreds of podcas...

Aug 17, 202334 minSeason 1Ep. 17

Where Is The Best Place To Invest in A STR Property?

What if there was a tool that crunched specific Short Term Rental data, allowing you to determine the best and most profitable area to invest in? STR Insights is just that tool, allowing thousands of investors to find a profitable short-term rental that also meets their investment criteria. Kenny Bedwell is the brainchild behind STR Insights and he's sharing his story with us today on how he came from a background in finance and understanding data analytics to arrive at a place where he knew tha...

Aug 10, 202338 minSeason 1Ep. 16

Unraveling the Secrets of Short Term Rentals with Cabins For You's Kevin Vozar

What are you doing to differentiate your short-term rental property? From bowling alleys to solar panels, Cabins For You’s Kevin Vozar is sharing his ideas on what it takes to stand out in an increasingly saturated STR market. As Kevin candidly puts it, if the property bubble hasn’t quite burst yet, it’s certainly leaking. And there are no guarantees that investing in a short-term rental property is going to guarantee great returns — unless you work out not only what will set you apart, but also...

Aug 03, 202347 minSeason 1Ep. 15

Learn Like a CPA's. Ryan Bakke on Short Term Rental Strategies

What does it look like to teach investors to build wealth through real estate – and do that at scale? Ryan Bakke is behind the hugely popular and influential 'Learn Like a CPA' and as a Certified Public Accountant himself he brings a wealth of knowledge to the real estate arena. In today's episode of The Good Endeavor Short-Term Rental Show, Ryan is impressing upon our host Mark McDaniel that his good endeavor is not just about making a difference – but making a difference at scale. So Ryan is m...

Jul 27, 202328 minSeason 1Ep. 14

Creating Real Wealth As An Airbnb Entrepreneur with Blake Rocha

Where do you when you've made your first million dollars at age 23? The sky is the limit if your heart is in the right place and you believe that you are destined for great things, as it turns out. ake Rocha is Mr. Four To Eight, an Airbnb entrepreneur, and coach with a $17M portfolio who is absolutely crushing it. Blake is in conversation with The Good Endeavor Short-Term Rental Show's Mark McDaniel – and what an inspiring conversation it is! Hear all about Blake's origin story and how he grew ...

Jul 20, 202344 minSeason 1Ep. 13

How To Grow Your Vacation Rental Management Company With Tyler Botsford

How do you scale your business as a property management company by bringing on new clients while maintaining good relationships with your existing ones? Tyler Botsford is the brains behind VR Connect, a Customer Relationship Management (CRM) tool that is helping vacation rental property managers get new owners as well as more direct bookings to their business every month. How much could your property management business grow if you weren’t relying on referrals and direct mailers? Well, there’s a...

Jul 13, 202326 minSeason 1Ep. 12

Building STR Wealth and Super Properties with Bill Faeth

What does ‘leveling up’ look like when you transform an ordinary property into a super one? Bill Faeth is a Short Term Rental industry superstar and he is today’s inspiring guest on The Good Endeavor Short Term Rental Show. Creator of BuildSTRWealth.com, Bill owns an impressive STR ‘super property’ portfolio while also educating others, leading STR conferences, and doing it all – and with time for a round of golf! From sharing his STR origin story and taking a financial hit on his second investm...

Jul 06, 202351 minSeason 1Ep. 11

Maximizing Your Rental Income: Tax Tips and Strategies with Grant Dougherty

Grant Dougherty of Dougherty Tax Solutions is providing enormous tax value and insight to his wide audience of followers on Instagram – including our host Mark McDaniel! Mark caught up with Grant in today's inspiring episode of The Good Endeavor Short-Term Rental Show which is all about getting your money right with STR tax incentives and opportunities. Learn all about real estate tax benefits, the importance of keeping good financial records of your STR properties so that you can claim back for...

Jun 29, 202326 minSeason 1Ep. 10

What is the Vision for your Short-Term Rental Business? With Dr. Bobby Herrington

Dr. Bobby Herrington has a PhD in Theology and Philosophy and is a pastor at a 2500-strong church. He's run several 100-mile ultra trail runs and is now a running coach and leadership coach. On top of that, he's also a short-term rental investor and manager. What can a pastor teach me about the STR game, you might ask? The answer, you'll soon learn in this episode, is, in fact, quite a lot. Bobby and our host Mark ask us: what are you naturally good at? From there, you will be able to identify a...

Jun 22, 202326 minSeason 1Ep. 9

The Importance of Good Photography in Showcasing Your Property

What are you doing as a Short Term Rental (STR) host or property manager to ensure your property and portfolio stand out from the crowd? Having eye-catching images that will stop people from scrolling on social media and sit up and take notice of your STR is one way to go about showcasing your property effectively. Hollie Reed and Alex Ferguson are from Her Photography, and they have a wealth of experience shooting real estate and STR properties. From the 'money shot' that accentuates your prope...

Jun 15, 202322 minSeason 1Ep. 8

Learn from the Property Management Experts With Holly George

What does it look like to apply the lessons you've learned in a successful career in engineering to your new business in property management? This is the story of Holly George, the first-ever guest on The Good Endeavor Short Term Rental Show! Holly is in conversation with our host Mark McDaniel, and together they are sharing some fascinating insights into the value of scaling your short-term rental setup. There are also great tips on how best to protect your property and which brands come recomm...

Jun 08, 202328 minSeason 1Ep. 7

3 Key Ingredients to Improving Your Short-Term Rental Interior

So, you've got a nice house – but a terrible interior! Remember, it's not about what you like in your short-term rental property, but what the guests want to experience. Mark McDaniel is reminding us to put aside our personal preferences as we create cash flow and pay down our mortgage on this awesome new episode! From your linen being crisp and clean and your headboard not looking secondhand, the story of your amenities and the 'stuff' inside your property is the story of your business. And you...

Jun 01, 202315 minSeason 1Ep. 6

Top 3 Ways to Increase Your Short-Term Rental Bookings

Are you looking for ways to increase your short-term rental bookings? Saturation has increased and demand has decreased (slightly). You've spent a lot of money on your property, so you must bring your property management A Game. Mark McDaniel is coming in hot today with his Top 3 Ways to Increase Your Bookings. From dynamic pricing, which might alert you to big events in your neighborhood and help you automatically increase your pricing, to telling a story of your property with your photos, Mark...

May 25, 202317 minSeason 1Ep. 5

Supercharging Guest Experiences: Unleashing the Potential of Going Above and Beyond

Are you someone who feels a greater sense of fulfillment when you don't just do the bare minimum, and actually do more than is required of you? Inspired by the author Erwin McManus (link below), Mark is adopting a philosophical approach to our short-term rental business, asking us to consider whether we are doing the bare minimum, or seeking a more empathic connection with our guests by offering them that little bit more. The genius of doing more is that by being selfless and thinking of others,...

May 18, 202317 minSeason 1Ep. 4

Scaling Your Short-Term Rental Business: Key Questions to Ask When Hiring a Property Manager

Is hiring a property manager something you should consider? For those of you who have recently invested in a short-term rental property or if you already own several properties in multiple locations and are having difficulty managing time with many tasks, you may be in a tight predicament. If this is the case, the time has come to hire a property manager to run your business more systematically and provide a luxurious experience for your guests. Now, if we hire a property manager, how do we know...

May 11, 202316 minSeason 1Ep. 3

Property Management Secrets: Should You DIY or Hire an Expert?

Let's talk about Short-Term Property Management DIY: Do It Yourself or Delegate It Yourself? There is lots to consider. Are you ready to scale? Are you ready to make the investment to do this right? To create a full-time property management or hosting business. Or are you looking for something that is strictly a passive income opportunity? Doing It Yourself is great – I've done it. I've also hired property management companies. Which way you go is up to you. I'd just like to offer you some encou...

May 11, 202317 minSeason 1Ep. 2
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