Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand - podcast episode cover

Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

Mar 05, 202532 min
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Episode description

If you watched the Oscars and the event’s afterparties Sunday night, chances are you saw a Métier handbag. The brand’s clutches were seen all over the red carpets, carried by stars from Kaia Germer to Amy Poehler to Anna Sawai. And it wasn’t the first time star fans of the brand earned Métier attention. As the brand’s founder and designer, Melissa Morris, pointed out on this week’s episode of the Glossy Podcast, sightings of Kate Middleton, Nicole Kidman and various “Succession” characters carrying the brand have “made a big impact” on the business since its launch in 2017.  Also on the podcast, Morris discusses her strategies for launching a brand with luxury price points out of the gate and building the brand in the U.K. post-Brexit. In addition, she talks about Métier’s U.S. expansion plans, which include a NYC store and more awareness plays via A-listers.
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Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand | The Glossy Podcast - Listen or read transcript on Metacast