What Makes a Brand Brilliant? The Strategy Behind the Sparkle with Jamie Schwartzman Ep 252 - The Global Discussion

The Global Discussion

Jul 01, 2025•28 min•Ep. 253

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Episode description

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.

0:00 – Introduction & Welcome

1:07 – What Is Brand Strategy?

3:14 – Brand as a Long-Term Asset

5:25 – How AI Is Changing Branding

9:20 – The IDEA Method Explained

15:22 – The Concept Behind “Brilliant”

20:38 – What's Ahead: AI, Ethics & Embracing Change

25:55 – Final Thoughts: Find Your Radiance

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