Marketing in a Changing World with Tatiana Mirska Ep 240 - The Global Discussion

The Global Discussion

Jan 16, 2025•36 min•Ep. 240

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Episode description

Tatiana Mirska, Chief Marketing Officer of CHI Software, shares her inspiring career journey across diverse industries like consumer goods, banking, eSports, and software. She discusses her role as a change agent, leading organizations through transformation while navigating challenges and cultural differences. Tatiana highlights CHI Software’s transition into AI-driven solutions, showcasing innovative products like customizable AI assistants.

00:00 - Tatiana Mirska, CMO

01:02 - Starting a Career in Marketing

03:20 - From Consumer Goods to eSports

06:45 - Lessons in Change Management

09:11 - Working Across Cultures

15:21 - Embracing AI at CHI Software

23:42 - Advice for Marketing Leaders

32:04 - Patience and Leadership in Change

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