Kevin Goetz is the movie business' most influential market researcher. He joins us to discuss his new book Audience-Ology: How Moviegoers Shape The Films We Love. Plus, White Drivers are Polluting BIPOC air in LA. And The Whale vs. Cocaine Bear.
Produced by Joel Patterson and Corey Wara
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The High Priest Of The Church Of Audience Research | The Gist podcast - Listen or read transcript on Metacast
