Ep #105 | Sam LaRobardiere | Brewing Success

In this episode, Young interviews Sam LaRobardiere, a father of three and Founder and CEO of Theory Coffee Roasters in Redding, California. Sam shares his captivating journey in the coffee-roasting world and how experiences in the coffee world parallel his insights into parenting and entrepreneurship. From the constraints that fuel creativity to the shifting focus of business owners as their companies grow, Sam shares valuable wisdom. He also reflects on the importance of providing emotional security to children and the need to prioritize love and connection over financial success. 

Listen & discover:

- Sam's entertaining first attempt at coffee roasting.
- The value of preserving company culture during growth.
- What it takes to win the Golden Bean Coffee Roasting Competition.
- Parenting teenagers and the joys of this season.
- Teaching healthy emotional intelligence to teens.
- The shift in focus as a business owner from product to people.
- The power of sharing trade secrets and supporting emerging businesses.
- The true desires of children: love and emotional security.
- Sam's heartwarming advice for parents and soon-to-be parents.

Join the conversation and gain valuable insights into entrepreneurship, parenting, and the art of roasting coffee in this engaging episode of TGDS.

Please enjoy & subscribe!

ABOUT OUR GUEST:

Sam LaRobardiere has been in the coffee industry since 2012, is a Certified Q Grader and the Founder and CEO of Theory Coffee Roasters in Redding, California. Theory Coffee Roasters is known for sourcing, roasting and brewing world class coffee in a friendly manner. Since opening their doors in 2016, Theory has grown to four locations, been published in Food and Wine Magazine as one of the top 100 cafes in the US, and based on Sam’s performance in the Golden Bean Competition, was recognized as one of the top 30 coffee roasters in North America by Fresh Cup magazine. Sam is also currently one of the top 10 coffee roasters in North America based on his performance at the US Coffee Roasting Championship. Additionally, Theory Coffee Roasters was the Overall Champion in the Small Chain category at the 2023 Golden Bean Coffee Roasting Competition. The Golden Bean is the largest coffee roasting competition in North America.

Sam continues to pursue his passion for coffee by developing stronger relationships in the coffee industry while simultaneously expanding locations. When not roasting coffee, Sam can be found hanging with his family and friends, likely sharing a great culinary experience and exploring the worlds of wine and whiskey. Also notable in Sam’s story is his time spent serving his country in the United States Marine Corps. Theory is proud to be a veteran-owned and

family-operated business.

ABOUT OWNERS CLUB:

Young launched an exclusive community called ‘Owners Club’ in 2023. This is a community where ambitious and growth-minded business owners come together to effectively scale their passions into profits. Members take part in interactive workshops led by industry experts, network with other business owners and gain access to resources tailored to their specific career fields. For being a valuable TGDS listener you are eligible for an exclusive discount on Owners Club membership! 

Find out more about Owners Club: https://www.owners.club/

Apply Now to Owners Club: https://ownersclub.samcart.com/products/owners-club-membership/

*Use code TGDS75 for 75% off the first year of your annual membership! 

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