The replay for this week's live Facebook and Instagram ads class is here! Make sure to listen before it comes down on March 19th. Absolute FB Ads is officially open for enrollment! Here are the three big reasons why to join us sooner rather than later: ⏲ Early Bird Bonus: if you enroll by March 15th, you'll get access Easy Nurture Sequences , a brand new training where I'll walk you through exactly how to take content you've already created and repurpose it into a series of emails that will warm...
Mar 14, 2024•1 hr 46 min•Ep. 270
The ideas Elise Darma brings are worth millions and she reminds us how important it is to act quickly to bring them to life. Elise specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped over 30,000 through her no-fluff courses like Story Vault, Caption Vault, Videos Vault and Social Bank and has been featured for her Instagram expertise in Forbes, Entrepreneur, Digital Marketer and Social Media Examiner. This episode is a deep dive...
Mar 07, 2024•1 hr 36 min•Ep. 269
What’s the difference between men and women when it comes to entrepreneurship? That’s a question I tackle today, and the answer has nothing to do with biology. For every online business, there’s what I like to call the “easy button” approach to bringing in regular new leads. But, in a study I’ll talk about today, more men than women are likely to take this route. Yes, I’m talking about ads. And, I’ll break down why we need more women benefiting from this approach. Let’s get into it… This Week on...
Feb 29, 2024•20 min•Ep. 268
Today is another deep dive with my business bestie, Steph Crowder. Steph and I decided to take our daily Voxer conversations to the podcast. We're tackling the ever-present dilemma for entrepreneurs: whether or not to focus on selling courses or group programs. Spoiler alert: it’s not just about the money. But the earning potential of making the right choice for you is a huge bonus. This Week on the Get Paid Podcast: Courses vs. Group Programs - how to figure out which one makes sense for you Ho...
Feb 15, 2024•51 min•Ep. 267
Kirsten Roldan, a former healthcare professional, pivoted to the online business world in 2019, rapidly transforming side hustles into a booming $350K first-year revenue. By 2023, her business was bringing in $1M. Learn how Kirsten refined her business strategy and long list of offers to hit those coveted milestones. All while crafting a business model that also protects her peace. This Week on the Get Paid Podcast: Kirsten’s transition from working in healthcare to starting her own business in ...
Feb 01, 2024•1 hr 19 min•Ep. 266
Today, I’m aiming to demystify evergreen ads and tell you what you need to know to set up a simple ad that consistently brings in new leads to your business. If you’ve got an online product, program or service to offer and want a fresh way to get in front of new leads, then you’re getting some step-by-step ad tips today. This Week on the Get Paid Podcast: What an ongoing, simple ad is and why it's good for your business How to set up an ad that doesn’t need your constant babysitting, starting wi...
Jan 19, 2024•22 min•Ep. 265
I'm kicking off the podcast in 2024 with a candid review of my last year in business. Expect a mix of successes and setbacks, as I share insights from both. I’ll tell you what went even better than I expected, including my revenue and profit. And, I’ll give you an honest look at where I really struggled and what it took to get out of my own way. It's a real mix of lessons learned, so let's jump right in! This Week on the Get Paid Podcast: Why I was surprised about my business numbers even after ...
Jan 12, 2024•48 min•Ep. 264
After joining Get Paid Marketing, Sue McLeod transformed her ceramic glazing business from a side-hobby to a $200k p/yr business. Sue McLeod is a ceramic studio technician who teaches online classes on creating your own pottery glazes. Since joining GPM, she has celebrated a sense of financial stability, a work-life balance that includes her mental health, major powerful mindset shifts about herself as a business owner, and the benefits of a strong community of entrepreneurs. Enrollment for Get ...
Dec 08, 2023•1 hr 10 min•Ep. 263
The Get Paid Marketing Info Session recording is live and enrollment for our January 2024 cohort is officially open! Listen in to hear about: ✅ Building a $50k funnel that works on autopilot - including a peek at the newly updated GPM curriculum ✅ The role expert guidance in your marketing, ads, and conversion copy play on how quickly you see revenue growth ✅ Why community and shared values can you mean you take more strategic action sooner. ✅ The benefits of early enrollment, including your cus...
Dec 05, 2023•1 hr 17 min•Ep. 262
In today's episode, I’ll go over seven strategies to leverage your evergreen funnel assets to sell out your offer. In other words, the effort you put into your evergreen funnel goes well beyond one ad campaign or launch. The resources you create are akin to digital gold that can continue to get you paid well down the line. If you are listening to this on Monday, December 4th, make sure you have a reminder set for tomorrow, December 5th because we’ll be opening up enrollment for Get Paid Marketin...
Dec 04, 2023•25 min•Ep. 261
Mel Savage is a Cognitive Behavioral Coach, Leadership Mentor and Seasoned Corporate Veteran. Today she shares her experience transitioning from a corporate career to full on entrepreneurship, helping pre-executives who want to become stronger leaders. Mel came into Get Paid Marketing unsure if it ads would work for her because of focusing mainly on 1:1. She details how she ended booking 3 new paying clients through webinar ads and how she saw over 400 leads per month at a record low cost. Heads...
Nov 30, 2023•1 hr 14 min•Ep. 260
Today is all about why your offers aren’t selling and your ads aren’t converting. I’m going into the 4 reasons we’ve seen even really great offers flop, including what you can focus on optimizing right now to make a huge difference. These are small changes that made a huge difference in my own marketing funnel after someone generously offered me some much needed feedback on one of my webinars. Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the ...
Nov 28, 2023•33 min•Ep. 259
Krista Miller is a virtual summit strategist committed to helping online business owners skyrocket their signature offer sales by hosting highly-profitable summits that blow industry standards out of the water. Today, she’s here to tell us what actually works when it comes to online summits. Krista is also a recent member of Get Paid Marketing and gets into the details on revenue numbers, conversion rates, and what has happened for her since making some key messaging shifts + running Facebook ad...
Nov 24, 2023•1 hr 18 min•Ep. 258
In today's episode, we're going to look at the basics of a $50k funnel that can be used to generate six-figure income in your business. People throw around the word funnel a lot without a super clear idea of what that looks like for unique offers. I’m going to take you through the basics of the most essential funnels we focus on when it comes to selling an online course or high-ticket program. That includes how you’ll attract new leads and convert them into new customers on evergreen. Heads up: ...
Nov 21, 2023•44 min•Ep. 257
Amy Fedele: The Messaging Tweaks that Grew Her Course Sales by 36% Amy Fedele is a successful online entrepreneur who turned her passion for gardening into a full-time digital product business. She and Sarah Lucille, Get Paid Marketing’s Copy and Messaging Coach, discuss how she went from hobbyist blogger to full-time in her business. She gets into the key messaging shifts that boosted her sales and the Get Paid Marketing strategies she used for generating on-demand income. This Week on the Get ...
Nov 17, 2023•1 hr 14 min•Ep. 256
In this episode, I'm taking it back to 2018 – the year things finally clicked for me in business. That’s when I finally nailed down a sales funnel that changed my life in both business and in my personal life. You’re getting all the details on what opened up for my family and me personally and how it has also transformed my own relationship to wealth as a business owner. Heads up, enrollment for Get Paid Marketing is coming soon. This is our high touch program where we help you build a $50k funn...
Nov 09, 2023•43 min•Ep. 255
Today I’m joined by my good friend, and someone I’ve mentioned on the podcast numerous times, Steph Crowder. Steph is a stellar business coach with a really strong background in sales, helping me out with my own thoughts about selling. She went from a struggling sales rep for Groupon who was nearly fired for her low numbers to Director of Sales Training for all of Groupon by the age of 26. She then branched out to launch her own coaching services and programs, learning a ton about entrepreneursh...
Oct 27, 2023•1 hr 27 min•Ep. 254
In this episode, I dive into the details of my latest launch of Absolute FB Ads. I shed some light on the most pivotal mindset shifts I had to make that ended up completely transforming what could have been a really turbulent process into a surprising success. I’ll get into insights on everything from pinpointing critical details of the launch to redefining my relationship with objections. I’m giving you the most vivid and transparent picture of how we turned a $2,000 product into a $93,000 laun...
Oct 19, 2023•40 min•Ep. 253
Today I dive right into key takeaways from my recent Absolute FB Ads Q&A session. I’m going to tell you what I really think of the most common question I get: “How do I make sure my ads are attracting buyers and not freebie seekers.” We’ll get into the problem with labeling your subscribers as “buyers” and “non-buyers” and a really important mindset shift that transformed how I advertise, talk about, and sell my own programs. Hint: sales is more about your approach and less about the other p...
Oct 12, 2023•33 min•Ep. 252
Sara Bybee Fisk is a Master Certified Coach and Instructor who teaches women how to tame the rampant people-pleasing, perfectionism, and codependency that is causing them so much frustration and resentment. She went from teacher to stay-at-home mother to five to running a 6-figure coaching business in her first two years. Today she tells us how facing challenges within her own belief system and church at the time also had her really confront her people-pleasing tendencies. And, why this is somet...
Oct 05, 2023•1 hr 19 min•Ep. 251
On today's episode of the Get Paid Podcast, Claire answers a listener's questions about what she needs to have in place before before running ads. Also mentioned: Live class on September 19th: Get 1,000 Leads Without Reels, Stories, or Social Media clairepells.com/1000 Absolute FB Ads is opening for enrollment on September 19th! Sign up for the live class to make sure you're notified when the doors open. The One Day FB Ads Blueprint mini-course will be recorded live on October 2 1-4PM Eastern. M...
Sep 14, 2023•27 min•Ep. 249
Today, I’m diving right into the recent evolution of Facebook and Instagram ads, with some practical solutions for today. The game changed drastically with the iOS 14 update, tweaking privacy settings and causing a seismic shift in all things ads. Costs surged for sign-ups and purchases, prompting some to question the efficacy of these channels. Rather than throwing in the towel, I conducted experiments to uncover a surprisingly straightforward approach. No agency required. Now, I’m revealing th...
Sep 11, 2023•43 min•Ep. 248
Today’s episode is a replay of my recent Ad Curious workshop. I hosted an informal meeting on Zoom for everyone and anyone interested in figuring out Facebook and Instagram ads. I invited a bunch of ad curious entrepreneurs to tell me why they do or do NOT want to run ads and then I gave my honest opinions on what could work for them. In a nutshell, we talk honestly, one business owner to another, about the reality of paid traffic in 2023. This Week on the Get Paid Podcast: How long to wait befo...
Aug 31, 2023•1 hr 39 min•Ep. 247
Nathalie Lussier is a renowned entrepreneur and the Founder of AccessAlly. This innovative WordPress plugin is designed to assist entrepreneurs, course creators, and businesses in establishing and overseeing online membership sites, courses, and digital products. During this episode, we explore her decision to market software as a service (SaaS) rather than the more traditional options like online courses and infoproducts. Nathalie shares her insights gained from mastering the creation of engagi...
Aug 24, 2023•1 hr 22 min•Ep. 246
Annie Schuessler, a friend, a previous guest on the Get Paid Podcast, and also a client of mine, takes the reins for the interview today. Annie hosts The Rebel Therapist Podcast and helps therapists create their first online group program. She had me on her podcast to talk about a very specific family dynamic that changed between my husband and me that affected our entire family. And, it had a HUGE impact on my business. Not an easy adjustment, but one I want to speak candidly about with all of ...
Aug 17, 2023•54 min•Ep. 245
This Week on the Get Paid Podcast: Going through years of school only to realize she didn’t want to be a counselor after all Deconstructing her own thinking about life coaching How her educational pursuits in counseling and stint in the military resulted in her pursing weight loss coaching Becoming a paid life coach for the first time How she created a profitable model from 1:1 coaching Detangling her worth from money How she puzzled everything she was learning into her an effective weight loss ...
Aug 10, 2023•1 hr 26 min•Ep. 244
In this episode, meet Ashley Capps, the visionary behind AC.Styles, a groundbreaking styling service that empowers everyone to look and feel their best. Forget the traditional stylists – AC.Styles offers a high-touch, virtual experience with a team of experts handling all the details. Discover how Ashley transformed her in-person service into a global virtual offering. Learn the truth about styling, breaking the myth that it's only for the rich and famous. Uncover all her strategies to attract n...
Aug 03, 2023•1 hr 16 min•Ep. 243
From single mom at the age of 18 to owning three companies that allow her to work from anywhere, anytime, Amber McCue has a talent for overcoming obstacles and helping others do the same. Amber runs her businesses from Africa, where she currently lives with her family. She can be found at ambermccue.com This Week on the Get Paid Podcast: The incredible level of profit Amber has grown her boudoir photography business The keys and struggles of scaling that type of in-person business on a national ...
Jul 27, 2023•1 hr 20 min
"We made 20K from our new webinar funnel in the first month of running ads. And now we see a clear path to a million dollars." One of our Get Paid Marketing clients just gave us an update on the webinar funnel that we helped to rebuild. I knew they had made sales but I had no idea that this completely automated webinar was responsible for $20K in revenue from a small ad spend! On last week's Open Coaching Call, I lost track of the number of times I suggested someone create an evergreen webinar f...
Jun 29, 2023•2 hr 3 min•Ep. 242
If you’re spending any energy on growing your email list, make sure people are actually opening and reading your emails! After all, most of the money you'll make in your coaching or product business will come from the emails that you send your audience. In this episode, I walk you through some of the easiest tweaks you can make to your emails in order to get better open and click through rates. Mentioned in this episode: Free Class: The 2 Simple Ads that Fill Up Your Group Programs: clairepells....
Jun 22, 2023•42 min•Ep. 241
