Today I talk to Emmy Wu, a storyteller and strategist who helps her clients use video to translate those “hard to explain” ideas into a message and brand that people instantly connect with. Guided by a balance of intuition and strong systems, Emmy has helped thousands of creative entrepreneurs build successful businesses by telling their stories. She comes from two decades of Hollywood film industry experience. She has worked with clients like MGM, Paramount Pictures, Subaru, and ‘Real Housewive...
Nov 03, 2022•45 min•Ep. 210
Today marks the third episode of chatting with members who have made big things happen in Get Paid Marketing. My two guests today have something truly unique in common: They get people to enroll in their $3k programs through evergreen funnels without offering any discounts. Developing an evergreen program or scaling one right now? This is the episode for you. One of the major revelations in today's episode was the fact that neither Kathryn nor Dorothy have had horror stories with Facebook Ads. I...
Oct 20, 2022•1 hr 35 min•Ep. 209
Do you have a podcast or looking to start one, then this episode is for you! I have two guests who are killing it with podcast ads and seeing a massive turnaround. Ayelet Marinovich , M.A., CCC-SLP, is a pediatric speech-language pathologist, parent educator, singer, and imperfect mother based in the San Francisco Bay Area. She is the founder and host of Learn With Less, where she provides educators and families with the confidence to support & connect with tiny humans – without having to bu...
Oct 17, 2022•1 hr 6 min•Ep. 208
There's a lot to celebrate today! This is my first time interviewing an alumnus and current member of my program, Get Paid Marketing. They let us know 1) how they get paid, 2) what they did to increase revenue in Get Paid marketing 3) where they’re headed next. Robyn Macneil is an Identity Coach and Mentor of Coaches to high achieving women, gifted individuals, and intellectuals who’ve achieved success in their lives and now want to move into entrepreneurship. Robyn comes in with 13 years of coa...
Oct 13, 2022•1 hr 4 min•Ep. 207
How does a fiction author make a living? When it comes to finding an agent, working with editors, and getting paid, Stephanie Feldman, author of Saturnalia and The Angel of Losses , is an open book about the good, the bad, and the honestly confusing side of publishing. She shows us just how much “rejection is not personal” matters when it comes to getting your work out into the world. And that perseverance to navigate an often harsh industry has resulted in two published novels, being the co-edi...
Oct 06, 2022•1 hr 26 min•Ep. 206
Most people who launch a webinar come up with their topic and get straight to building out the funnel. Savvy business owners will think about whether the topic will attract the right kind of leads for their offers. And the brilliant business owner tests their webinar topic against cold traffic before building a single slide or optin page. In this episode, I walk you through the ultra-simple campaign that you can run to test your webinar topic before you decide it’s the one you want to launch wit...
Sep 29, 2022•23 min•Ep. 205
Nell McShane Wulfhart is a journalist from Philadelphia, currently based in Uruguay. As a former New York Times columnist and frequent contributor, Nell has carved out a career as a travel writer, author, and Decision Coach. She authored The Great Stewardess Rebellion: How Women Launched a Workplace Revolution at 30,000 Feet and the Audible Original, OFF MENU: THE SECRET SCIENCE OF FOOD AND DINING . She takes us on the journey of how she got paid to travel and write. On top of all that, she buil...
Sep 22, 2022•1 hr 6 min•Ep. 204
If there’s something you shouldn’t miss out in your business, that’s conversion optimization. But, what the hell is optimization conversion? It’s the KEY to making money on your current audience before you put more $$ and time into obtaining a flood of new leads. If your current list of prospects aren’t buying, you probably have an optimization problem, not a lead problem. Let's talk about what you should look for in your existing assets. Listen in on this short episode to see how you’re leaving...
Sep 15, 2022•32 min•Ep. 203
Brandi Jordan is the founder of The Cradle Company, a postpartum resource agency where she’s been helping new families grow, adjust, and find balance for almost two decades. Now, over 20 years and thousands of babies later, Brandi is an internationally-recognized and board-certified lactation consultant, pediatric sleep specialist, newborn care specialist, postpartum doula, and social worker. Known as the "Baby Sleep Fairy," she finds individual solutions for each family, regardless of location ...
Sep 08, 2022•1 hr 19 min•Ep. 202
Kaneisha Grayson is the founder of The Art of Applying®, the world’s largest Black-owned graduate admissions consulting firm and the world’s largest woman-of-color owned graduate admissions consulting firm. The Art of Applying® has directly helped 1000+ nontraditional applicants get into the world’s top business, public policy, and law programs with over $20 million in merit scholarships to pay for it. Kaneisha is a graduate of Harvard Business School and Harvard Kennedy School. She is also the ...
Aug 25, 2022•1 hr 19 min•Ep. 201
🎉 It’s our 200th Podcast Episode! 🎉 This week, I’m sharing a very honest and open behind-the-scenes view of what it takes to put together a podcast, specifically how we choose guests, the workflow for releasing episodes, and what I’ve learned along the way. Get out your champagne 🥂 and celebrate with me. And really, thank you so much for being here as a listener. I truly appreciate everyone who tunes in to the Get Paid Podcast. This Week on the Get Paid Podcast: How I choose guests. Believe m...
Aug 11, 2022•1 hr•Ep. 200
Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. She believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette), her giant husband (a 6'6" man named Travis), and her currently little (but probably soon-to-be giant) babies in a bungalow in the city. “ I tho...
Jul 28, 2022•1 hr 23 min•Ep. 199
Angie M Jordan is an expert digital marketer and content creator that focuses on helping service and consulting-based businesses use podcasting as a tool to grow their business and get more visibility and reach online. Angie has been in the digital marketing space since 2008, when she launched her first company providing copywriting, social media, and digital marketing services. Since then, she has used her marketing knowledge to build a multiple 6 figure podcast consulting and full-service prod...
Jul 14, 2022•1 hr 21 min•Ep. 198
In this episode, Claire walks us through her entire launch strategy, how much she made, conversion rates, and whether or not it felt like it was worth it. Braden Drake is back as a guest co-host asking all the right questions about planning, process and money. Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook , YouTube , and Instagram , vi...
Jun 30, 2022•57 min
We’re changing it up with this episode! Claire’s friend and previous guest, Braden Drake, had her on his podcast at the end of 2021. The conversation all about Claire’s Profit & Loss sheet was so interesting and transparent that we decided to air it here on the Get Paid Podcast! "I had conversations with podcast guests who I hated because of how successful they got so quickly." - Claire Pelletreau This Week on the Get Paid Podcast: This time, Claire is the guest! Should you keep bloopers in ...
Jun 16, 2022•1 hr 14 min•Ep. 196
Tarzan Kay is a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix. Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Her company’s mission is to make high-integrity marketing the new status quo for online business. And this episode is sponsored by Tarzan’s fabulous course, Email Stars! Enrollment opens on June 9th - listen to the show to get all the details...
Jun 02, 2022•1 hr 10 min•Ep. 195
Sarah Lucille has over a decade of experience in copywriting, messaging, coaching, and communications. Her clients refer to her as a messaging maven, muse, and wordsmith. Guided by the endless curiosity of a Gemini sun and the adventurous spirit of a Sagittarius rising, she has acquired a wealth of knowledge about a whole lot of random topics. All this has made her a pretty damn suited for guiding others through their positioning and copy in just about any niche. She regularly hears “ how the he...
May 26, 2022•1 hr•Ep. 194
Annie Schuessler is a business coach and the host of the Rebel Therapist®Podcast. She's been a business coach for therapists, healers, and coaches for over 12 years. With her Rebel Therapist®Programs, she helps entrepreneurs make their biggest impact and much more money. This Week on the Get Paid Podcast: Showing signs of depression at age 6, and what you can do when your child is struggling with their mental health Practicing as a therapist for 20 years Her journey into business coaching and wh...
May 20, 2022•1 hr 38 min•Ep. 193
Enrollment for Workshop Magic closes at 7pm Eastern! Visit clairepells.com/magic to join us now. The dates of the live sessions are: Monday, May 9th at 12pm Eastern Wednesday, May 11th at 12pm Eastern Monday, May 16th at 12pm Eastern DM me on Instagram if you have any questions! instagram.com/clairepells
May 05, 2022•32 min•Ep. 192
It’s Workshop Magic Monday! I'm just popping into your podcast app to let you know that enrollment is officially open for our ROI-focused course, Workshop Magic ! Workshop Magic teaches you: >> How to come up with the idea for a paid live workshop >> How to sell it before you actually prepare any of the content (that way, you validate your idea before making anything other than a very basic sales page) >> And the ultra important delivery method that seamlessly integrates your p...
May 02, 2022•4 min•Ep. 191
From the time she first picked up a camera to document wildlife, Jaymi has felt the need to put images to work and engage viewers with the larger story of the photo’s subject. Experiencing wilderness and witnessing wildlife is her passion and thus conservation photography is her purpose. And that extends well beyond image-making and into helping other creatives reach their biggest goals in conservation visual storytelling. As an outlet for her joy of teaching, Jaymi founded Conservation Visual S...
Apr 28, 2022•1 hr 22 min•Ep. 190
Today I’m going to walk you through the entire ad strategy + funnel I teach my clients inside Get Paid Marketing. This is exactly how you get paid to grow your list AND sell your high-ticket offer in a non-salesy way. IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer. We’ll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on M...
Apr 21, 2022•43 min•Ep. 189
People have been getting great results by using paid events as a marketing tool lately. But does it really work as well as it seems, or are the “amazing conversion rates” actually vanity metrics? Check out this episode to hear all the pros and cons of adding leads to your launch list through paid events versus free webinars and workshops. And an IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into...
Apr 14, 2022•42 min•Ep. 188
Braden Drake is a law school graduate in San Diego & took and passed the bar exam. That makes him an official lawyer. After that, he got his master's degree in tax law while working for H&R Block part-time. It was a party. Then, he started a law firm, worked 1-on-1 with about 100 different creative small biz owners, and discovered that he loved teaching and empowering entrepreneurs to kick ass in business. Braden has a handsome husband who works as a District Attorney prosecuting hate cr...
Apr 07, 2022•1 hr 24 min•Ep. 187
When someone applied for our marketing mastermind, I always look closely at the copy on their sales pages. Why? Because sales copy is THE key to booking sales calls and/or actually closing the sale with cold (or lukewarm) leads. There are 2 sections of copy that most sales pages are missing! Listen in to this short episode and then review your own sales pages to make sure these sections are detailed and specific! Mentioned in this episode: Blog post on writing bullet points: clairepells.com/land...
Mar 31, 2022•21 min•Ep. 186
Because I’ve been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait. In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money. Also! I’m following my friend Tarzan Kay’s lead with a heads-up about upcoming programs and their open/close dates. I’m LOVING her transparency. Get Paid Marketing is our high-touch group coaching program. The...
Mar 24, 2022•22 min•Ep. 185
Suzy Ashworth is a seven-figure entrepreneur and a quantum transformation and embodiment coach. Her superpower is helping conscious entrepreneurs create six-figure breakthroughs in their business so that they too can expand into a limitless living, and create an incredibly positive difference in the world. Her work has been featured in Forbes, Grazia, and The BBC. She supports her global client base to create magnetic messaging that helps them to magnify their income, and their impact, as they b...
Mar 03, 2022•1 hr 13 min•Ep. 184
The advice I’m giving in this podcast episode works best for people who already have an offer that converts well. Think about the offer you sell the most of or the one that brings in the most revenue and consider how you can pull these levers for that offer. The three levers I’m referring to are: 1) Traffic - Getting more eyeballs 2) Conversion Rate - Converting more of those new eyeballs to buyers 3) Price - Making more money per transaction “The easiest traffic to get is often the hardest traf...
Feb 24, 2022•37 min•Ep. 183
Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services. When she's not planning the next She Podcasts LIVE, you can find her offering education t...
Feb 17, 2022•57 min•Ep. 182
At the end of 2020, I decided to make a huge change to my business model: Instead of focusing on selling my popular self-study ads course, I launched a high ticket group program. I’ve talked about it on the show before, but I purposely held back from charging details about the impact of that change until I spent a year working on it. In this episode of the podcast, I look back at 2021, at my decision to launch The Lead Lab, at my biggest struggles and some fabulous wins. “ I really want to under...
Feb 10, 2022•42 min•Ep. 181
