Starting Smart: How Telekom Srbija is Building a Winning GenAI Strategy

How did Telekom Srbija break down information silos and unify their analytics to become a leader in AI-driven decision-making? By accelerating their AI initiatives, they are bringing more value to their business and clients. With Generative AI at the core, Telekom Srbija is reshaping its organization to drive efficiency and impact. They have a clear AI strategy and have recently launched their first Generative AI use cases into production.

Like many companies, Telekom Srbija is in the early stages of their Generative AI journey, addressing critical questions:

• How does Generative AI disrupt existing data strategies?
• How do you pivot an established AI roadmap with the advent of Generative AI?
• Is it necessary to overhaul current systems?
• How do you build trust in Generative AI across the business?

In this episode of The Generative Edge, hosts Donovan Spronk (Deloitte CE) and Vyasaraj Kulkarni (AWS) engage with Siniša Arsić (Analytics Director), Kristina Miljević (ML Engineer), and Dušan Milenković (Head of Data Engineering) from Telekom Srbija. They discuss foundational steps for AI adoption, including breaking down data silos, securing executive buy-in, and deploying Generative AI in sales teams. The conversation sheds light on the steps taken and lessons learned along the way.

If your organization is still formulating its Generative AI strategy, this episode is essential listening. Discover how Telekom Srbija is:

• Building a strong foundation for Generative AI adoption
• Utilizing AI governance to drive alignment and investment
• Identifying quick-win use cases to demonstrate value
• Implementing Generative AI in their sales teams to enhance efficiency

Telekom Srbija is leading the way in innovative thinking, integrating AI into their culture, and already delivering significant impact to their business and customers. Don't miss this opportunity to learn from their pioneering approach—listen now to accelerate your Generative AI journey!

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