This is The Key to Consumer Attention
Jul 09, 2023•46 min
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Episode description
On this episode I'm sharing a throwback keynote I gave to Booking.com employees back in 2017. We discuss the importance of consumer attention and its ever-changing nature, as well as brand relevance and how its built by leveraging social media. I also speak on humans' innate distaste for wasting their time and how a business can use that in their favor. Enjoy!
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