The #1 Way to Win at Marketing in 2026
May 08, 2026•26 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.
You’ll learn about:
- Why Organic Social is Your Best R&D Tool
- The Concept of "Day Trading Attention"
- How to Scale Your Content to 100 Posts a Day
- Why Authenticity is the Only Way to Leverage Culture
- How to Overcome Your Fear of AI and Use it as a Tool
For the best experience, listen in Metacast app for iOS or Android