The #1 Way to Build Brand in 2025
Apr 08, 2025•5 min
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Episode description
You need other people’s attention before you can tell them what you want from them ... attention is the singular asset ... and right now, the world's attention sits in mobile devices at scale on a handful of social platforms. The game is about communicating with (them / people / the audience) in written, audio, and/or video form.
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