The GaryVee Audio Experience - podcast cover

The GaryVee Audio Experience

Gary Vaynerchukwww.garyvaynerchuk.com
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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Episodes

Facebook Organic Reach, Dating in NYC, and Being a Leader

#QOTD: How bad you want to work at VaynerMedia? The transition from being a "doer" to becoming a leader can be very difficult. Quite frankly, it scares the crap out of me. It's hard to go from "execution-mode" to then becoming a manager of a team. These are two very different things that can cause some issues if not handled properly. When you're a leader, you have to be the bigger man/woman in any given situation. You can't simply impose your will because you're now the "boss." A leader listens....

Nov 04, 201420 min

Virtual Reality, Content Creation, and No Excuses

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish? Micro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, Ri...

Nov 03, 201422 min

Twitter Auto-Replies, Marketing Gurus, and Happiness

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;) I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. Twitter is the only true social network because it functions like a town square. A place where you can jump into conversation...

Oct 31, 201416 min

How To Create Real Estate Content

#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it? If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 y...

Oct 28, 201411 min

Email Marketing in Today's World

#QOTD: What do you think of GaryVaynerchuk.com ? Questions, comments, concerns? What’s your $.02? Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity. Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recent...

Oct 27, 201414 min

How to Build a Personal Brand from Nothing

#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference? If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of oth...

Oct 22, 201417 min

Increasing Exposure Through Business Development

#QOTD: What is your favorite candy? First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your efforts into business development. When an opportunity presents itself, pounce on it. Hustle. Be mindful of the environments and conversations you want to get involved in and be sure that you're offering them value in exchange for...

Oct 17, 201413 min

Is Twitter Really Overvalued?

#LINKS iTunes! - https://itunes.apple.com/podcast/id928159684?mt=2 I am one of those people who used to think that tons of companies were overvalued. However, I was eventually proven EXTREMELY wrong. As I learned throughout the early Internet days, inflation happens, the world changes, adapts, and now I'm starting to wrap my head around the notion that things aren't actually as over-valued as they may seem at first sight. But, this notion of over-under-valuation is definitely a doubled-edged swo...

Oct 16, 201413 min

Is it Better to be Self-Taught?

#QOTD: Are you going to subscribe to my podcast? YES or NO? #QOTD2: What can I do to make my podcast a TREMENDOUS experience for you? An interesting question was raised here about taking a course/class in order to become a social media marketer. The truth is, I'm self-taught. I didn't take any courses in social media, but in general I was never a real good student and never took any substantial classes in business or marketing -- But, that's seemed to work out for me just fine :) I think all thi...

Oct 13, 201413 min

How to Pick a Name for Your Business

#QOTD: What's your favorite thing about San Francisco? To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING. Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHUK....

Oct 12, 20147 min

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know! General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off. So what does online video mean to most people? It's the pre-rolls on YouTube ...

Oct 12, 20147 min

How to Keep Your Startup Competitive

#QOTD: Who is the biggest influence in your life right now? As an entrepreneur, I default into assuming it's always going to be competitive. It doesn't matter if "nobody is in your space" because if you're any good, and you've figured something new out, EVERYBODY is going to be in your space eventually. To me, competition between startups is the same old game: Better product, better service, better execution. Those are the things that will drive your business. When you're David, you shouldn't pl...

Oct 10, 201412 min

What's the Deal With Ello?

#QOTD: Would you pay $10 a month for Ello? Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they're going to have to figure out a business model. So the question becomes, if they're not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I'm rooting for everybody all the time. My big thin...

Oct 08, 201414 min

Am I an Entrepreneur or Not?

#QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big? It was so incredible to participate in Dave Ramsey's event. Thanks to everybody who came out, and a HUGE special thanks to the lovely people who stayed after to help me make this episode. To me there is no such thing as "an entrepreneur with a JOB." If you're a true entrepreneur, you can't breathe when you have a JOB. If you're not out there making it happen and running a business, you'...

Oct 08, 201415 min

How to Stop Your Industry from Getting Stale

#QOTD - What are the first three sites you look at in the morning? I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies. For me, my lack of in...

Oct 08, 20147 min

Are Kids Using Too Much Tech?

#QOTD: What is your favorite restaurant right this second? If you were to go back to a caveman and ask him what he thinks of our media consumption today, he would reject it. it would be weird and unnatural. But the fact of the matter is that it's where we are today, and technology is just a part of our world. I'm not the dad who is going to tell my kids to "get off the computer and go play!" Frankly our kids are already eating a hell of a lot better than we ever did at that age. Kids are just gr...

Oct 08, 201410 min

How to Market a Kickstarter Campaign

#QOTD - What are you dressing up as for Halloween? Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all ...

Oct 08, 201411 min

The Big Difference Between Sales and Branding

#QOTD: What will the results of the Jets-Lions game be? Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different. Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different. Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The ...

Oct 08, 20148 min

Video Views, App Marketing, and Time Management

#QOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO? I love it when a random question leads me back to my core value: Create content (JAB) to grow the audience, and then sell (RIGHT HOOK) them your product. It's so simple, it's so straightforward, and it applies to just about ANY situation where you want to sell something.

Oct 08, 20149 min

Teachers, Gender Equality, and a Wine Review

#QOTD - What's your favorite tailgate food? (Lurkers, I'm looking at you!) A wine review?! THAT'S RIGHT BABY! We're bringing it back to my roots for episode 20. Back to the show, though, I get the gender question a lot, and it's always kind of baffling to me. VaynerMedia is 63% female, a number that's equally reflected at the top levels of management. I guess it's just something I never think about because the simple math reveals everything I'd say anyway.

Oct 08, 201410 min

Prepare for War!

#QOTD: Can we make a deal? I want to get my show distribution, and I want to talk to YOU about getting it on your blog. HEY LURKERS! Yes I'm talking to you. My favorite part about the old WLTV days was having a real community of commenters who I could rely on to be there day after day. FEEDBACK IS MY OXYGEN, so get in there and TALK TO ME!

Oct 08, 20148 min

The Ultimate Drug

#QOTD: What do you think of the new http://garyvaynerchuk.com ?? The fact that I can (and have) effected and touched so many people is absolutely mindblowing to me. Buying the Jets is will happen one day, but even if it doesn't I take enormous pride in the fact that I've already cemented my legacy as a person who can communicate and engage at scale.

Oct 08, 201411 min

Dropping F-Bombs

#QOTD: Share something about yourself in the comments. I want something to cheer me up! Sorry I'm in just a bad mood today, guys. Miss America was a totally amazing experience, but the Jets game yesterday really put me on a bad track for this week. On the plus side, I got to share some new facts about how I built up VaynerMedia this episode.

Oct 08, 201412 min

Collecting People

#QOTD: What was the hardest decision you've ever had to make? If the Apple Watch is one thing, it's predictable. I think when I say "we're all going to become robots" people think I'm kidding, but I really mean it. Over the next 100 years, evolution is just going to take us there.

Oct 08, 20149 min

Pareto's Principle

#QOTD: What state do you live in? I'm just not that interested in other people's rules. I mean thinking like that can be really helpful for some people, but I've only ever done what felt right, and I think layering on some kind of framework on top of it starts to create a product. Value your authenticity!!

Oct 08, 20146 min

Refuse to Lose!

#QOTD: Where's your favorite vacation spot? #mini-QOTD: Sound off if you have discovered me because of this show! Loving these video questions, but definitely try to keep them to under 30 sec! Today's episode had a really special energy to it. Maybe it was Nate's cameo. Maybe it was all the talk about soccer and tennis. Maybe it was the fact that I got to work some good old-fashioned #humblebrag action in at the end. Whatever it was, this is a really truly fun episode, and perfect to share with ...

Oct 08, 201412 min

I Don't Know!

#QOTD: What YouTube star would you like to see me make a video with? I have always said that my #1 most important trait is self-awareness. I mean that. People come to me and they ask all these personal questions that I just can't answer because I don't know them! My number one advice to everybody reading this is to step back and take a really honest inventory of your strengths and weaknesses. Are you a strong writer? Are you good on video? Do you have an awesome voice? Are you a photoshop wizard...

Oct 08, 201410 min

The Hype Artist

#QOTD: What's your fantasy football lock for this week? It feels so amazing to be back from vacation and in the VaynerMedia offices hustling again! Did you miss me? Today we went all out! There are plenty of guests, and plenty of REAL answers. I mean it. It gets a little weird today, but that is the point of this show: for me to be 100% honest and deliver as much value as I possibly can.

Oct 08, 201415 min

Diplomas, not GPAs

#QOTD: What are you doing this weekend? Guys, I'm so serious. If a winery in Napa started doing unbiased wine reviews from around the world, it would be HUGE. When one of you does it, you can thank me later ;) I'll see you all in a couple of weeks when I get back from vacation. I hope you all get to spend tons of time with your families, and I can't wait to answer your questions in September!

Oct 08, 20149 min

Ridiculously Hard and Obnoxiously Smart

#QOTD: What did you think of today's episode? In today's episode we examine one of my least favorite actions: complaining. We also talk about cute old ladies, Facebook's organic reach, and why I'm so obnoxiously lucky to be living in America and doing what I'm doing.

Oct 08, 201410 min
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