SPOTLIGHT: Why We Do What We Do with Dan Ariely

*This 20 Minute Spotlight was edited from our one-hour interview in 2017. We repeatedly and predictably make wrong decisions throughout, and in many aspects of, our lives. Dan Ariely wants to make the concepts of behavioral economics more accessible by describing them in non-academic terms so that more people will learn about this type of research and get excited about using some of the insights to enrich their own lives.