SPOTLIGHT: Understanding What Gen Z Wants with Jason Dorsey

*This episode is an excerpt taken from our 2020 interview.

Generational expert Jason Dorsey discusses the implications of a growing Gen Z workforce in his book “Zconomy”, co-authored with Denise Villa, CEO of The Center for Generational Kinetics. He explains how global events influenced Gen Z’s expectations as consumers and employees, and how employers can meet those expectations. Dorsey shares his and Villa’s research on Gen Z’s preferences for onboarding, feedback, recognition and compensation.

Jason Dorsey is an author, keynote speaker, and researcher. He is president of The Center for Generational Kinetics, a generational speaking, research, and strategic consulting firm with clients from many industries. He is a three-time company founder and author of Y-Size Your Business, which details ways to improve Millennial performance.