Inside the Customer Mind: Jobs-to-be-Done Theory with Bob Moesta

What poses the greatest competitive threat to your local church? Conventional wisdom would say other churches, but Bob Moesta, Co-author of The Jobs-to-be-Done Handbook, argues that the largest competitive threat to formalized religion might actually be…Crossfit.

Bob Moesta, President and CEO of the Rewired Group and Co-Architect of “Jobs-to-be-Done” theory, joins the CEB Talent Angle to discuss how he helps companies grow by fundamentally understanding how customers shop and why they buy. By adopting the “Jobs-to-be-Done” mindset, Bob believes that business leaders can create innovators across the enterprise and teach them how to turn struggling moments into opportunities for innovation.