The Top Five Errors When Buying Sales Technology, With Craig Rosenberg
Jun 03, 2021•34 min•Ep. 16
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Episode description
Brent Adamson and Craig Rosenberg review each of the top five mistakes sales leadership teams commits when buying and implementing sales technology. Chief among those errors are a failure to account for the overall seller experience in introducing new technology and overlooking the need for a phased rollout aligned to different sellers’ openness to new tool adoption.
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