The Future of Media, Explained - from Press Gazette - podcast cover

The Future of Media, Explained - from Press Gazette

New Statesman Media Groupshows.acast.com

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.


Hosted on Acast. See acast.com/privacy for more information.

Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

On the front line of the reality wars with Rob Waugh

Rob Waugh talks about the shadowy figures who are successfully bombarding UK news media with fake content. Fictional experts and non-existent experts are conning their way into UK news media with the help dodgy PR companies. It's a lucrative business providing search engine juice to gambling sites and dubious online retailers. And it won't stop until publishers raise their game in terms of verifying the sources they quote. Hosted on Acast. See acast.com/privacy for more information....

Jul 03, 202528 min

Video masterclasss with PA Media's Joe Pickover

UK national news agency PA Media has massively ramped up its video output in recent years and is able to provide live video feeds of news events across the country. Here PA head of video Joe Pickover explains how publishers can make video work for them in a podcast edition which is presented by Press Gazette in association with PA Media. Hosted on Acast. See acast.com/privacy for more information.

Jun 10, 202538 min

Death of the website, the never-ending pivot to video and why Dom loves Substack

'The death of the website' was the name of one panel session at a recent publishing industry conference. Press Gazette editor in chief Dominic Ponsford and UK editor Charlotte Tobitt discuss the latest challenges posed to publishers by Google changes and the rise of social. They also analyse the latest publisher pivot to video (more a never-ending pirouette) and Dominic explains why he has become an unpaid brand ambassador for Substack. Hosted on Acast. See acast.com/privacy for more information...

May 22, 202528 min

Alison Phillips on crime, tabloids and positive news

Former Mirror editor Alison Phillips talks to Press Gazette's Dominic Ponsford as she launches a new weekly podcast called Crime Scene with former Metropolitan Police chief Bernard Hogan-Howe. Hosted on Acast. See acast.com/privacy for more information.

May 07, 202526 min

Making political news pay the Politico way

Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic. The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information....

Apr 24, 202529 min

Why AI could spell doomsday or a big payday for publishers with Matthew Scott Goldstein

Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI. How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG. He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See acast....

Mar 20, 202530 min

How to lose £100m with GB News | Print decline in the USA | Green shoots at Reach

Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the...

Mar 06, 202520 min

London's Local News Renaissance with Jim Waterson

With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline? London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.

Feb 20, 202526 min

Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner

Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million. She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right. In this masterclass interview she explains how publish...

Feb 06, 202527 min

What works on Substack, how Youtube became newstube and why Harry took the cash

Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.

Jan 23, 202521 min

AI tipping point in 2025: What publishers need to know

Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time. He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls. Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more...

Jan 08, 202533 min

What we learned in 2024 about the business of news

The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned. They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news, Hosted on Acast. See acast.com/privacy for more information.

Dec 19, 202424 min

How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you

Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.

Nov 28, 202422 min

Generative AI in the newsroom at the Telegraph

Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months. It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions. Hosted on Acast. See acast.com/privacy for more information.

Nov 14, 202444 min

Election endorsements, revolting Guardian journalists and regulating AI

Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.

Oct 31, 202424 min

Making news pay the Boston Globe way

Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.

Oct 16, 202438 min

Bonnier News CEO on power of bundles and personalisation

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue. It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth. Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so...

Jul 18, 202451 min

World's biggest football publisher expands into USA

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground. But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group. Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada a...

Jul 04, 202437 min

Total Politics is making B2B work without a paywall

At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay. Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right. Hosted on Acas...

Jun 20, 202436 min

Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market

The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market. Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom. Hosted on Acast. See acast.com/privacy for more information....

Jun 06, 202443 min

Daily Mail CEO Rich Caccappolo on keeping journalism free

This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome. He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a toug...

May 16, 202436 min

The Atlantic's winning subscription strategy with CEO Nicholas Thompson

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April. CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next. Hosted on Acast. See acast.com/privacy for more information....

May 02, 202441 min

ADHD, autism and the news business: How different minds can thrive in media

Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy for more information.

Apr 18, 202449 min

How to make news pay on Youtube with TLDR

Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube. The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.

Mar 28, 202444 min

How The Economist is attracting younger readers with cut-price daily app

Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher. They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election yea...

Mar 13, 202423 min

Online advertising - how publishers can survive a tsunami of change

Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result. Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on...

Feb 29, 202438 min

Beyond Google? Amazon and Microsoft are future says Ricky Sutton

Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa. The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for mo...

Feb 08, 202447 min

Why Reach is upbeat about online ads despite the big cookie switch-off

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher. Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information....

Jan 25, 202440 min

Political reporting in an election year with Christopher Hope and Gloria De Piero

In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio. They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want. (As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See acas...

Jan 11, 202427 min
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast