262 - Telling A Great Story — with Karen Eber

Most of us have seen a TED talk, or attended a conference where someone was giving a keynote presentation. Many of us have probably thought they might like to do that at some point. The reason people don’t move forward with that, though, is they feel like they either don’t have a story to tell, or don’t know how to tell it in a way that can capture an audience’s attention. In this episode, Karen Eber, author of The Perfect Story, joins Chris to talk about storytelling and how you can use it to dynamically engage with others. Whether you’re giving a presentation, selling to a client or customer, or leading a team of people, the skills of storytelling are more vital than ever. If you’re trying to get a point or a lesson across, or sell a product or service, you want to be able to engage the brain in the very unique way that storytelling can. Karen and Chris will discuss storytelling from both an emotional and scientific standpoint, including how stories can induce Neural Coupling between the storyteller and the audience, the framework for a great story, why constraints are a key part of success when telling a story, and why vulnerability is so helpful in engaging your audience.

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