208 - What is Design Thinking? — with Eric Moore

The Futur with Chris Do

Sep 28, 2022•57 min•Season 4Ep. 208

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Episode description

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t.

For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S.

But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood?

If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you.