Main Topic Notes Do you find that most business owners understand the value of copywriting? What do you say to business owners who don't value copywriting? What would you recommend to someone interested in getting started with copywriting? How can they learn the skill? How can they get their first clients? What should they do to increase prices and profits? Recap / Takeaways If you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a sma...
Jul 09, 2021•35 min•Ep. 76
Main Topic Notes Do you find that most business owners understand the value of copywriting? What do you say to business owners who don't value copywriting? What would you recommend to someone interested in getting started with copywriting? How can they learn the skill? How can they get their first clients? What should they do to increase prices and profits? Recap / Takeaways If you buy a website with high traffic you can turn that into revenue with an affiliate model or selling products to a sma...
Jul 02, 2021•31 min•Ep. 75
Main Topic Notes 1. Have a mission that matters 2. Put your team first 3. Give feedback often 4. Be emotionally in touch 5. Trust your people 6. Welcome feedback 7. Correct problems quickly Action Item Look over these principles and see which one you need to work on most. Spend 15 minutes with a notebook and think about 1 practical way you could do better. Then do it! We invite you to go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ...
Jun 25, 2021•30 min•Ep. 74
Happy Friday everyone! This is the second part of a two-part episode recorded on Ben’s birthday, where we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen—this is it! Main Topics How Ben won over his wife by joining a Jewish dance team. Lessons learned from previous jobs The transition to becoming an entrepreneur How to build systems around your faults Takeaways from episodes 72 & 73: Make space for creativity Set app...
Jun 18, 2021•37 min•Ep. 73
Happy Friday everyone! This episode was recorded on Ben’s birthday, so naturally, we dive deep into his backstory to learn more about why he ticks the way he does. If you're looking for a fun, relaxing listen. This is it! Main Topics Ice breaker question, where you get weird insights into our guest & host’s minds. This week’s question, “Is a hotdog a sandwich?” We learn a little about Ben’s childhood Growing up with space for creativity Learning sales strategies from the Boy Scouts Importanc...
Jun 11, 2021•29 min•Ep. 72
Happy Friday everyone! Unfortunately, we don't have Ben with us today, he is off gallivanting the beaches of Maui, but we do have my friend And Mathisen who is the co-founder and CMO of GloveBox App. Andy welcome to the show! Andy has done everything from working at a startup to joining the family business, to starting a business of his own designed to revolutionize the insurance industry, one glovebox at a time. Main Topics Andy, did you always want to go into the insurance industry? Tell us ab...
Jun 04, 2021•43 min•Ep. 71
Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic Notes How did you get into executive coaching? So how do you enhance company culture and boost employee engagement with behavioral understanding.? Speaking about emplo...
May 28, 2021•27 min•Ep. 70
Laura Treonze is an executive coach who specializes in behavioral understanding to enhance company culture, maximize executive talent and boost employee engagement. She combines psychology with experiential coaching methods to help individuals and teams break through limiting beliefs to increase productivity and profit. Main Topic Notes How did you get into executive coaching? So how do you enhance company culture and boost employee engagement with behavioral understanding.? Speaking about emplo...
May 21, 2021•22 min•Ep. 69
Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Recap / Takeaways If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource. If you’re looking to promote your brand on social media, a great w...
May 14, 2021•30 min•Ep. 68
Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform. Recap / Takeaways If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource. If you’re looking to promote your brand on social media, a great w...
May 07, 2021•20 min•Ep. 67
Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do you handle remote work? What mistakes have you made that we could learn from? Recap / Takeaways Be ...
Apr 30, 2021•31 min•Ep. 66
Main Topic Notes What kind of culture do you want to have in your company? What do you do to intentionally affect culture? What does your leadership/team structure look like? What differences do you notice between having a 5 person team and a 18 person team? Were there any unexpected effects? How do you keep communication efficient between team members? Do you still have all-hands meetings? How do you handle remote work? What mistakes have you made that we could learn from? Recap / Takeaways Be ...
Apr 23, 2021•23 min•Ep. 65
1. Build legitimacy How to build legitimacy with your website: Create a great impression with a professional design Show examples or case studies of your work Share your knowledge through blog posts Display quotes from happy customers Feature logos of respected companies you’ve worked with Show photos of your team with relevant bios Include a press section with places you’ve been featured 2. Help people discover you How to help new people find your website: Strategically use keywords in your pag...
Apr 16, 2021•33 min•Ep. 64
Main Topic Notes What are some of your first memories? Where did you grow up? What were you like as a kid What was your education like? What was your first job? What has your career looked like? How has your background informed who you are now? Where do you hope to go from here? Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that w...
Apr 09, 2021•38 min•Ep. 63
Icebreaker Question Would You Rather Live One Life That Lasts 1,000 Years Or Live 10 Lives That Last 100 Years Each? Would You Rather Be Without Elbows Or Be Without Knees? Main Topic Notes What are some of your first memories? Where did you grow up? What were you like as a kid What was your education like? What was your first job? What has your career looked like? How has your background informed who you are now? Where do you hope to go from here? Go to TheFridayHabit.com to find show notes for...
Apr 02, 2021•35 min•Ep. 62
Main Topic Notes Professional Whitewater Kayaking Athlete? You work with a family member, how is that going? What is business process mapping and how do you incorporate marketing? Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline? What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business? What do you think is coming up in the field of automation for sales and marketing? Recap / Takeaways Whate...
Mar 26, 2021•38 min•Ep. 61
Main Topic Notes Professional Whitewater Kayaking Athlete? You work with a family member, how is that going? What is business process mapping and how do you incorporate marketing? Please tell us more about your tagline “Be Human otherwise Automate!” Why is this your tagline? What made you realize that “the Human” aspect was so important in automation? How do you apply this to your business? What do you think is coming up in the field of automation for sales and marketing? Recap / Takeaways Whate...
Mar 19, 2021•34 min•Ep. 60
This is the second part of Mark and Ben’s interview with Go Nimbly cofounder, Jason Reichl, so if you haven’t listened to the first part, go back to Episode 58 and get caught up! Jason says that there are two key questions you should ask yourself when it comes to setting goals: How do I enact change that sticks? How do I communicate about that change implementation? And why? He says that if you do not communicate goals and the changes that will be a part of reaching those goals in a way that is ...
Mar 12, 2021•37 min•Ep. 59
Come on in and take a seat for part one of Mark and Ben’s conversation with Jason Reichl, cofounder of Go Nimbly, lover of design thinking, master of optimizing revenue operations, and a guy who has a love/hate relationship with the Eisenhower Matrix. If you have marketing, sales, or customer service staff in your business, Jason’s insights could be gamechangers. Jason came from a creative background but he always had a firm grasp of the business aspects of every endeavor, so even his mediocre p...
Mar 05, 2021•25 min•Ep. 58
When Joel started the creation process for Norman in 2012, he didn’t have many resources besides an idea and a dream. He thought at the time that he was working on a short film, but after the first few weeks of shooting it became apparent to him and the actor who played Norman that the film had the potential to be feature-length, so they shifted their mindset to fleshing out the story more. Most Saturday mornings for about 3 years, they could be found at another friend’s house, which was the mai...
Feb 26, 2021•37 min•Ep. 57
On this episode of The Friday Habit, Ben and Mark talk with Joel Guelzo about how he bootstrapped a sci-fi film of such high quality that people are shocked to hear that it only cost $40,000 plus countless volunteer hours from Joel’s family and friends. Joel came up with the idea for a story about a time-traveling scientist who used his invention for his own selfish purposes, to escape his life circumstances, and goes through a journey of self-realization before he is faced with the need to retu...
Feb 19, 2021•33 min•Ep. 56
Now that listeners have a pretty good understanding of where Jeremy has come from and what motivates him to keep innovating, the rest of the interview drills down more into business operations. Considering their rapid growth, Swag.com has had to be very adaptable and creative while ensuring that new employees are trained to catch the vision of the business and stay in touch with what consumers want. Over the years, this quest to the most beneficial user experience has taken many iterations and r...
Feb 12, 2021•25 min•Ep. 55
Jeremy Parker is the son of an entrepreneur, so that creative and daring spirit was engrained in him from an early age. So when he found himself winning a film festival with his documentary in college and still feeling unfulfilled, his logical next step was to finish his degree and then start his own business. He jumped into the high-end t-shirt industry with very few concrete plans, but through a very innovative marketing strategy, he caught the eye of Mark Cuban and got an immediate sales bump...
Feb 05, 2021•20 min•Ep. 54
Welcome back to The Friday Habit podcast for the conclusion of the interview with David Burkus, author of Leading from Anywhere. He explains that the source of a lot of confusion and contention regarding managing a remote workforce is misaligned expectations. Specifically, expecting that presence and responsiveness equal productivity, as is the common belief for managers of in-person teams. However, productivity both inside and outside of the office should be defined by outcomes and the progress...
Jan 29, 2021•29 min•Ep. 53
David Burkus started out his career as a business school professor who was inspired and intrigued by the narrative nonfiction books being written by people like Malcolm Gladwell. On this episode of The Friday Habit, David tells Mark and Ben about how that inspiration became action when he realized that he wanted to help people work and lead more effectively by using storytelling techniques combined with science. He decided to advance his education by earning a Master’s in Organizational Psycholo...
Jan 22, 2021•21 min•Ep. 52
Whether you have created 2021 business goals yet or not, Ben and Mark have some great pointers on this episode of The Friday Habit for you to keep in mind as you try to crush your goals. Here are 5 common mistakes that may undermine your business goals and how you can shift the equation to point you in the right direction. Setting the wrong goals – If your goals are unclear or vague, you will lack direction. Instead, make sure that your goals are specific, measurable, and achievable. Forgetting ...
Jan 15, 2021•24 min•Ep. 51
We dive a bit deeper into the four pillars of building an authority brand with Curt Mercadante during this episode of The Friday Habit. When it comes to the right ways to gain attention for your business or brand, Curt says that it is important to have a LinkedIn presence and consistently publish content there. But this will not be effective unless you have a concrete understanding of who your ideal client is. The accuracy pillar addresses this, nudging you towards creating those personas that y...
Jan 08, 2021•31 min•Ep. 50
Our guest on this episode of The Friday Habit podcast is Curt Mercadante, Founder of Merc Enterprises, author, certified Gallup Strengths trainer, certified human behavior specialist, and host of The Freedom Mindset Podcast Radio show. Curt shares his insights about creating an authority brand rather than just a commodity brand, providing value, attracting customers, and cultivating loyalty. Every business, he points out, started as a thought which led to an idea which manifested in a business w...
Jan 01, 2021•20 min•Ep. 49
Merry Christmas, everyone! Ben and Mark take a break from their previously scheduled programming to bring you reminiscences from Christmases past and some great ideas for bonding as a family or as a work team. Mark paints a picturesque scene from Christmas mornings spent at his grandmother’s house as a big, happy, Italian family and the laser tag set that brought him such joy. Ben remembers the surprising happiness that came from receiving his first pocket-sized “video game” as well as the elect...
Dec 25, 2020•27 min•Ep. 48
Time blocking is the topic on this episode of The Friday Habit, and Ben’s insights could be beneficial to you whether you currently use time blocking in your business or not. Time blocking is helpful in a business because it keeps you away from overcommitting, it makes you better at estimating how long things will take you, and you can have foresight in working with your clients to ensure that you are providing them with adequate time for their project. At Knapsack, Ben and his team rely on time...
Dec 18, 2020•19 min•Ep. 47
