Fact or Friction: Can Intentional Friction Be a Good Thing?
Jul 15, 2024•27 min•Ep. 21
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Episode description
Error 404. The never-ending loading spiral. Page cannot be reached. A popup with a minuscule exit button
.
These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.
Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.
Join us as we discuss:
.
These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.
Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.
Join us as we discuss:
- What friction is, and examples of experiences with friction
- Removing friction for seamless UX
- Intentional friction: when to add steps to the workflow to improve CX
- Nick Paladino: https://www.linkedin.com/in/npaladino/
- Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
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