1116. #TFCP - Finding Success In Logistics! - podcast episode cover

1116. #TFCP - Finding Success In Logistics!

Jan 21, 202534 min
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Episode description

Today’s episode is live from the studio with Connor Meeuwsen of Canyon Group Logistics! 

Join Connor as he shares his entrepreneurial journey from military service to the logistics industry, the challenges of lead qualification, the significance of vetting carriers, effective business development strategies, niche specialization, personal growth, and maintaining personal well-being as fundamental to business success!

 

About Connor Meeuwsen

Originally from Metro Detroit, Michigan, Connor is the co-founder of Canyon Group Logistics, a freight brokerage firm expanding as an agency that began in 2019 in Tempe, AZ. He is a USAF Veteran and started CGL with no prior experience shortly after completing active duty.

One of their main specialties is transporting horticulture and agriculture products. Within the last few years, they expanded into the LTL sector and began operating with in-house/proprietary build systems. They bootstrapped the entire business without outside lending - cleaned college apartments and painted houses and commercial space to fund their start/progression. Now, they’ve grown to a team of 5.

 

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Transcript

Speaker 1

Lightning like Steve McQueen I'm in a fast lane when the light turns green and I built tough I ain't nothing but grit cause I made rugged blood sweat and spit yeah like a horse I fly self in for a bumpy ride I like to play hard but I work harder and I weather the storm cause I'm built stronger.

Speaker 2

What is up? Ladies and gentlemen, we are back. We are live. It is the Fray Coach podcast. We are actually live today in person. It's a very simple process here, you guys. I do have a studio. I am a real person. I have a torso. You just got to hit me up and we can arrange this. Especially if you're in the Phoenix area, I always want people to come in. Connor here with Canyon Logistics Group, we've been texting back and forth for a long time now and we finally got something actually set for you to come in studio. So Connor, thank you so much for joining me here today.

Speaker 3

Thank you for having me, Chris. Appreciate it, man.

Speaker 2

No, dude, this is perfect. I love it. I love having people in studio more and more because you know, like it's as. Everything is digital, you know, over zoom and everything else is fine. But it's like, man, when you're actually able to connect with a person in have these conversations, I love it the most man. So thanks for that. But dude, how did you get your start in the industry? What brought you into transportation?

Speaker 3

Geez, we. Pretty interesting story. So I was in the military for. I did a four year active duty stint and I separated. I came out to Arizona so I was going to go to ASU to start school and I was selling solar door to door in the Phoenix heat. So if you can imagine that, you know, it's pretty rough. So our partner. So John, who we started the company with, he was running freight out of Michigan out of college and kind of saw the opportunity and were like, hey, this is something that could be viable, that we could do long term. So that's kind of how the idea came past that. We drafted up on a whiteboard and we're like, let's get it going. So we drafted up a business plan and kind of went from there.

That's, that's kind of how we got our start. Past that, John came out here to Arizona. So we linked up, moved in together and bootstrap the company, you know. Yeah, so we actually, it was, it's pretty interesting for. On the finance side of things, were cleaning college apartments. So if you can Imagine that at asu.

Speaker 2

Pretty.

Speaker 3

Pretty gnarly cleaning out college apartments. John, thanks for that. We're also painting, so were just doing odd jobs to help us finance the company. Right. A true bootstrap kind of operation. So that was super eye opening, you know, not having, like a steady income, you know, trying to finance a business and a startup and learn all these things and progress and grow and we, you know, I didn't have any business experience, very minimal experience in logistics past what John has shared with me and taught me. Yeah. Just constantly learning and connecting with people. I know you and I connected super early.

Speaker 2

Yeah.

Speaker 3

And I've been following you for a long time and learn. I just try to absorb and learn from people as much as possible. So that's kind of how we got our start.

Speaker 2

Yeah.

Speaker 3

Ever since then, we've just kind of been grinding and like I said, every day has been a learning experience, new learning experience. I've never ran a business before.

Speaker 2

Yeah.

Speaker 3

Never started a business before. I've never worked as like a W2 broker in that setting. So a lot of learning. So it's. It's been a process.

Speaker 2

How long has it been? Like, when. When did you get your start in this? Wasn't it, like, in 2020 is when you started all this?

Speaker 3

2019 business started? Yep.

Speaker 2

Okay, dude, like, I'm glad you brought that up about the, you know, like, the. The bootstrapping side of things, because I think that, you know, it's. It's almost to the point now, at least. What I see on social media is you can just snap your fingers. Either you find investment or, you know, you're. You're a millionaire overnight. But it's very rare that you meet individuals who are like, no, man, I cleaned college apartments and painted and did whatever it took, you know, to kind of get started. Because, like, dude, when I first started out on my own, man, like, I delivered pizzas at night just to pay the bills, you know, just to, like, get any form of revenue coming in. Because, like, I don't have a golden parachute, Right.

Like, I have, like, if this doesn't work, I don't have anybody I can call to be like, hey, can you float me 10 grand? Like, I got none of that. Right. So it's like, when I'm out here doing it's, you know, I'm trying to piece this all together and I try and talk about it as much as possible. Like, this is literally the hardest thing I've ever done in my life, you know, and ultimately to me, it's. It's not even the work, like, of brokering freight that gets me. It's all the other bullshit that comes up throughout. Throughout the day and throughout the, you know, the years of, you know, like, I mean, I say it all the time, and I try and help people with trying to save them five years of their life of hire an attorney and a CPA right away.

Like, that is the literal first thing you should do and have contracts for everything. Because you need to understand the finance side of this. Because that is, I think, in, like, with my friends at Denim, you know, they advertise on the show. They've been longtime supporters of it. But, like, we do a monthly financial Friday to help people understand the business finance side of things. Because it is still, to this day, me one of the most. I don't want to call it confusing, but it's like I'm constantly learning about the finance side of things. Because you think it's the same as a personal finance, you know. Yeah, it's a lot.

Speaker 3

It's a lot. And to go off that, I mean, who you kind of have in your corner helps a lot. Like how you're talking about Denim. I luckily have John. John is just a numbers whiz. So that also, you know, that attributes to our growth and kind of where we are, too, is having the right people in your corner and having people you can trust and help you get to that next spot. You know, for John's sake, he just is naturally just a numbers guy. So that's just been instrumental in our success on that side of things. Cause it's such an important aspect of growing your business and getting started and getting to where you want to get. You know, that's huge. The finance side of things, like you said, finance and contracts, Right?

So those are just things that you have to take into account. It's not just going out there and getting business. You know, you got to set the frameworks, set your foundation, and then grow from there. So that's huge.

Speaker 2

What. What has been, you know, for. For you as. As you're, you know, coming up, you know, five years, six years, you know, building up what has been the. And this doesn't even have to be a logistics question. What's been one of those most pivotal moments, like, aha. Moments where you're like, I'm so glad this happened. It didn't seem like it in the moment, but now kind of like looking back.

Speaker 3

That's a good question. I don't know if there's one thing I mean, there's so many different aspects to look at it. Geez, I don't know. An aha moment. I don't think I have one. There's so many different.

Speaker 2

Just a bunch of little ones.

Speaker 3

Yeah. Like, every day, I'm constantly learning something new.

Speaker 2

Like.

Speaker 3

Yeah, we've been running the business for going on six years, but legitimately, every single day, we're learning something new, whether it's, you know, fixing contracts or tweaking contracts or looking at sales from a different perspective or just trying out new things and see what works. Because, you know, success isn't overnight. You know, you got to try things out and see what works for you.

Speaker 2

Yeah.

Speaker 3

And you just got to keep making moves.

Speaker 2

Right.

Speaker 3

You got to keep trying things out. If it works, run with it, adjust it if you need to. If it doesn't work, maybe look at it from another angle or pivot and go back to where you were. I just think there's no, like, one roadmap to do it. Yeah, no, there's multiple. Multiple things you can do and try and work at. There's not one specific way to. To get to where you want to get.

Speaker 2

How important is it, though, to take that path, though, of, like. I mean, I call. It's like. It's our R and D is what the way that I call it. You know, like, my. My business partner background in mechanical engineering, like, he actually openly tries to find what's wrong, and I'm like, all right, well, that's cool. But, like, at the end of the day, we. We gotta act. And I feel like there's no. And. And I. I don't think that there's any way. There's no one set blanket rule of how you can develop business across the board.

I think that is a farce, and I think that's a lie, because what works for me might not work for you, but it's like, for me, it's like, find out what does work for you or what doesn't, and then stop doing what doesn't work and then try and make those moves. Because I feel like you're the arrogance that kind of comes along with it. Of, oh, it's just the mar. It's not me. It's not me. It's everybody else. It's like, no. At some point in time, you have to cut bait and realize, like, hey, this is me. This is what I'm. And, you know, what you're doing wrong in those instances. And, you know, from a business development standpoint, at least for us, it's like every time that we've kind of got off path, it might have worked short term, but it's ne.

It's always kind of proven like it is not worth it in the long run. Right? Like. And that's why I always preach the whole choose that niche and operate inside of that niche, because, you know, we do full truckload, primarily open deck. Every time we've gotten business that has kind of taken us away from that. And then we thought, like, oh, you know what? Now we're going to go all sell and do all of this other stuff. It's never panned out. You know, there's always been. There's such a learning curve that comes along with it that when you start breaking down the hours you invest in it, you're actually, like, losing money, and then you're not actually making any progress. And that's why it's like, I'm just like, man.

And that was one of the things that we decided over Christmas is I'm like, dude, we just got to do one thing, and we got to do it better than everybody else. And then we just got to stick with that no matter what. And, you know, for me, it's. It's going to boil down to cold calling. It's going to be boiling down to how do we get in front of people to show, like, hey, I'm an actual human being at this point. But just like with everybody, you know, there's been other things that came up like, oh, maybe we should go try ltl or maybe we should go do this or do that, and it just never panned out.

But again, it's important to go through those situations because otherwise, man, it just gives you this false sense of, like, this is the way it should be.

Speaker 3

I agree. No, I think that's a. That's a good way to put it because, yeah, I mean, we started trying. Trying to do freight of all kinds, right? Trying to just go after full truck, maybe like a general commodity, whatever it might be. But, you know, we. We really, I guess we found success in the nursery and greenhouse industry. So we do a lot of shipping for nursery greenhouses, farmers. You know, we do. It's. It's seasonal, but it's something that we specialize in. We do a lot of plants, trees, flowers. Then we'll tap into pumpkins, Christmas trees, you know, during the season. So I think that is super important to have a niche and something that you. You can specialize in that, you know, like, for example, for nursery greenhouse, a lot of them ship on Like CC racks, like a metal plant rack.

And with metal plant racks you need logistics posts or you need E tracks and straps. So I mean, I'm sure there's a lot of that Passover with open deck and heavy haul and flat, you know, flatbed freight. There's those specifics that you need. And when you understand that and you know that you can communicate that to the shipper, they're probably way more inclined to want to work with you.

Speaker 2

Yeah, you know. No, and that's exactly it. Right? Is this, you know, I'm, when I'm out there actually, you know, making my cold calls and it's, you know, it's the same thing of like, you know, hey, we're not doing this. And I'm like, hey, I understand, but can you just answer this for me quick? And then that qualifying question that you're talking about right there almost always disarms them to the point where they're like, actually you need to speak with so and so. And then, you know, again, like, I'm just trying to get a little bit of information. Every single time maybe I call in, I talk to the gatekeeper, they'll hit me with that rejection and then I'll ask them that qualifying, they're like, oh, hold on, you're not like everybody else. You actually need to speak with Jim Bob.

Making that name up, you know, call back at this time or whatever that is, it's like, boom, that's progress in the right direction. And that wouldn't have happened if I would have just been a run of the mill broker. And you know, from, also from my perspective, like, I'm just not a pushy type of person because I hate when people try and do that to me in my personal life. So why would I try and do that when I'm out there trying to, you know, actually build or qualify a lead that goes on out there. Because I'm assuming this just something that you go through as well. You, you are out there actively qualifying everybody. You don't have a list of market qualified leads that just come in that somebody actually called and verified.

Because again, like we've paid for lead generation software, we've done all of that stuff, but it's never been what were actually looking for, you know, so it's like there is nothing that I have found that is more effective than just picking up the phone and having a quick 30 second conversation. And I'm not going in there hoping to, like, I'm not expecting to get business out of it when I'M doing it. I'm just mainly trying to find out, like, is this something that could actually grow into a future customer? You know, because in the so important, dude, it's like in the open deck world, for example, you know how many people have their own fleet now that do all of their own customer deliveries? A lot it. Building materials, everything else.

So it's like, you can go through this and you could be emailing these companies and. And again, you guys, I'm not making this up. I did that for 15 months. I emailed these companies. No response. No response, no response. I pick up the phone and I call them and they're like, man, we actually have our own fleet. Like, were supplier driven in this regard. We do all of our own customer deliveries. And I'm like, damn. And then that's when that realization just started getting me. I'm like, I didn't waste time. And I try not to beat myself up from that because again, you're going to fuck everything up when you're out there on your own. But I've just found it now to where it's like, that's why again, I will always rely on picking up the phone, calling them, getting in front of them.

Because there is more value in knowing who not to go after and what not to do than. Than who do and then and who to go after in those instances.

Speaker 3

You want to qualify. Yeah, yeah. And like you said, picking up the phone is the best way to do it. You can get someone on the line, you know, maybe if you vet their website and see what they're about, you can get some information. Maybe it'll say, you know, we outsource. Maybe it says we have our own phone fleet that can help qualify. But still, yeah, nothing is going to help you more than calling, getting somebody on the phone. And that's just, you know, that's part of the pipeline, that's part of the sales process, you know, and like you said with lead lists, we've tried that too. You know, going back to trying things out and just keep trying to progress. Like, now we know that, hey, lead lists probably don't work. Let's look at this from another angle. Let's try something else.

You know, let's build our own sales list. Let's build our own lead list. We can, we can go through their website and qualify them. That way if it looks promising, you know, we'll keep them on the list, call and then, you know, continue that process.

Speaker 2

How important is it to actually go through something like that before buying Software and then finding out you don't actually need it. Because I feel like, you know, again I'm a massive fan of technology and automation. Don't. But like there's a lot of stuff out there that you don't actually need. What did you do? Like kind of. How did you go through some of that?

Speaker 3

That's a good question. Again, another thing of starting up and learning, you know, software. I probably get what, three to five software sales calls a week or emails. Whether it's AI or lead lists or TMS or whatever it might be, there's so many software tools out there. And we started so lean, we literally started the brokerage on Google Sheet. Yeah, so we had tabs, we had color codes, we had functions on it. It showed us our gross revenue, our margin, we had a carrier list. I mean everything was done. We basically had our own TMS built in house on a Google sheet and it was phenomenal. It worked excellent. If we needed to change something, we could easily do it.

You know, we didn't have to go to the software development guys at whatever TMS offer and tell them hey, this is what we need because they're not going to do it. So that was cool. We got to tailor something that was, that worked for us and it worked for us because were small at the time, you know, but as we progress and got more people in the door, more customers and clients, it's like hey, you know, let's try. So we demoed software. I think that's the most important thing is running demos and seeing what works for you. But we still went through two other TMS systems before where we landed now, you know, so that's part, it's part of the process. Yeah, but software is huge. Yeah, it's important. But I mean if you're talking about starting up, I don't think it's a necessity.

I think running lean is totally fine like an in house TMS system or a sheet. You know, we built your own rate cons carrier, four one. Definitely recommend something like that because you're, yeah, you need to vet your carriers. That's, that's everything. You know, if you work all this time to get a shipper, you need to be sending them quality carriers and that's huge. You know, you can't risk, especially in your infancy stage, you can't risk, you know, a load getting double brokered or a non compliant carrier. So that's everything that's part of your service. If you're telling this shipper that, you know, hey, we can get you these quality trucks. We can do xyz. Start with the carrier side.

Speaker 2

Yeah.

Speaker 3

Vet your carriers. That's so important. And we still keep that mindset, you know, for today. It's. Vetting is one of our most strict policies that we have.

Speaker 2

Yeah.

Speaker 3

You know, you have to follow carrier betting.

Speaker 2

Yeah, no, I. I agree with that. Right. And, you know, again, I feel like, yeah, technology, like I said, it's great. But like, at the end of the day, I feel like, you know, if you're not careful, you pay for a lot of stuff, and then all of a sudden you're getting hit for, you know, 1500, $2,000 a month in technology, and some of you are thinking like, oh, that doesn't sound like that much, but when you have $0 coming in, it's a lot of money, you know, and that. That's. So.

It is, though, like, it's one of those situations where I feel like as you're going on out there, like, I talk about all the time, tms, first thing that you need, you know, like, again, affording it is one thing, but, like, invest in a tms, make sure that they have integrations already in place with load boards. I would say load boards would probably be number two from that one carrier vetting number three in regards to a lot of that stuff. But, you know, again, man, it's like, it's easy to get caught up in thinking, like, oh, I have all of this, the phrase just going to come to me. And I think that more people and I see this all the time.

And that's like, again, that's why I do what I do every single day, because I'm all about the blocking and the tackling. I'm all about the fundamentals of the industry and, like, a lot of great, you know, information that's out there, it's great. But, like, if. Whether the market's good, bad, or indifferent, I don't pay attention to a lot of that stuff because, like, I need to grow my company. Right? Like, I can't take those external, you know, headlines and be like, oh, shit, I can't. I shouldn't do it. Nobody's doing this or nobody's doing that. And I'm like, man, it's great reference points, but I don't rest on anybody else's opinion. And, like, I'm just out here trying to, like, put the work in myself and try and find out, like, what is going to work for me.

And Then on top of it, like, stop focusing on where I'm not and start focusing on where I am. And how do I get down the road a little bit further? Because I feel like, you know, I'd like, I'd love to hear your opinion on this, man. How many times do you sit there throughout the day and you're like, what are we doing wrong? Why are all these other people apparently so successful? And how many times has that stopped you from actually doing the work that you know is required?

Speaker 3

Yeah, that's a. That's a good question. I mean, especially if you're comparing yourself to others. You know, that's. That's tough if you're looking at other brokers that have been doing it, whether it's even less time than you. You know, as they say, comparison is the thief of joy. Right. If you're constantly comparing yourself or looking at these other companies doing XYZ or, you know, you don't know what's going on behind the scenes. You don't know what kind of company customer base they have.

So I feel like as long as you're just keeping yourself accountable and doing what you got to do and having goals set and, you know, making sure that you're making positive steps forward, even if that's going off track and doing something that might not work, you know, you got to be able to get back on track and just keep pushing and plugging away. And like you said, follow the fundamentals. You know, that's. That's everything. Like the cold calling, the carrier vetting. Like, you don't have to be. You don't have to have everything automated or be AI integrated with every single step of the way. Like, you can still do the work. It's not. It's not unattainable. It's extremely doable.

Speaker 2

Yeah.

Speaker 3

So I think. Yeah, like what you said, follow the fundamentals. Like, don't. Don't go. Don't go out there comparing yourself to others. Just stay on your course and make sure that you're doing what you got to do.

Speaker 2

Yeah, I'm. I'm just kind of like, with where I am with a lot of this is. Is what. And for a very big thing for me this year is to actually spend even less time on social media and more time in my company. Because it. I've just come to find that at the end of the day, man, whatever anybody else is doing out there is irrelevant because that doesn't make me a better leader. That doesn't make my business more profitable. None of that stuff that's all going to fall on me. And I think like a lot of what's out there is, you know, again, it's designed to keep you distracted. And I, I don't know of any other podcast freight related that takes the angle that I take with a lot of that stuff.

But like, I'm going to continue to do that because I'm actually in the trenches, right? Like, I'm not just posting about what I used to do. It's like, no, I'm in it. I'm actually booking loads. Like, we have drivers moving right now. We had loads pick up and deliver already today. We, we're in it. And I want to continue to bring that angle. And it's not, it's more of like, hey, this is what we're seeing that's working. Because like, dude, I've been in this. I've been doing this since 2011. All right, so we're coming up on 14 years of brokering freight. It is vastly different today than it was when I first started. From a business development perspective from, you know, the carriers are kind of the same in the sense of like, you know, that carrier relationship hasn't really changed much.

But from like an opportunities perspective, from what I've noticed at least, like when I jumped back in and started selling, vastly different, it's a lot longer sales cycle that's out there. You used to be able to say, you know, essentially you can just kind of call somebody and then within a couple of calls they're like, hey man, yeah, you sound good enough, let's do it. But like, there's like 30 some thousand freight brokers right now that registered anyways. God knows how many are out there doing and going through that. But again, what everybody else is doing is irrelevant. I'm going to focus on me. I'm going to focus on what we do and I got to focus on how do I improve my profitability again, so we can grow, so we can scale. But like, I've deduced it down to daily repeatable actions, right?

Like 45 cold calls every single day. I stopped doing cold emails because cold emails were not working for me. But cold calls are working for us. Site visits are working for us. Like, and I'm not saying this to brag, but we literally onboarded two shippers yesterday through cold calling. We onboarded zero from cold emails in the last 15 months. All right, so again, like, that's where we have saw and we picked up our first load for one of these new customers today. We got Our other one, picking up for a new customer next week, but again through cold calling. So that's why it's like I'm such a proponent of it and I'm not going to sit back and talk about what I think could possibly happen.

It's like, no, like this is the receipts, you guys, like, this is from somebody who's in the trenches. And you know, not everybody has the inbound leads that can come in or they can't afford to pay for all of that stuff. But it's like I'm here to tell you like the basics, the blocking and the tackling of this is not, it's not going to change. I don't think it's going to change in the foreseeable future. And even if AI does come in and changes things, you know, it's going to work. Knocking on somebody's door, hey, I'm not a boss.

Speaker 3

That's going to be the best thing. Yeah, yeah. You know, when AI takes over. Yeah. If you're calling people or showing up on site, that's the easiest way in the door, you know?

Speaker 2

Yeah, no, I, I agree with that, man. But I feel like it's so easy to just get kind of caught up in where you're not. Because I mean, I'm a very competitive person. I do, I, I'm, you know, I'm a normal human being at the end of the day. I, I, I have all of that stuff. But like, I've just found like, the more I eliminate distractions out there and the more I focus on my day, my schedule, what I do, everything becomes more and more calm. And a really good podcast for you to start listening to if you're not aware of it already. It's called Founders, and it's a dude who like legitimately just reads biographies of some of the most successful business leaders across the world.

And I've listened to him a lot over Christmas break and same thing, man, all of them. You look at the Carnegie's of the world, they started with one thing. You look at all of these dudes that are out there jobs, all of the most successful entrepreneurs that we all look up to did one thing, you know, so it's like that's, that was another driving force for me to be like, all right, we're going to simplify it, we're going to deduce it down, we're going to simplify our messaging, we're going to simplify our outreach, because again, I think A lot of people are hanging on the fact that things might change in 2025, but what if they don't? Have you ever stopped to think, like, what if what happened in 2024 remains in 2025?

You know, like, I have all the faith in the world that the, you know, President Trump is going to come in and be the most pro business president of all time. But is it going to change tomorrow? No, it's. It's not. Yeah.

Speaker 3

No, it's not. Those are external factors. You know, you can. You can look at those and point at them and be a wishful thinker. But back to what you said, following the fundamentals, you know, don't. I don't pay attention too much to that, you know, to that stuff. Obviously, it's important from an industry perspective, but you still got to pick up the phone, you still got to call, you still got to go, you know, through your SOPs. You still got to do your part in your job. You know, those external things are just. They're always going to be there. Markets are always going to shift. There's always going to be new people in office. You know, I don't think it's something that you should sweat over too much other than just keep doing what you got to do.

Speaker 2

No, I think that, I mean, it's imperative, right? Like, ultimately, you need to just stop looking for somebody else to tell you everything's going to be all right. And you need to create your own environment. You need to create that because it's like, I know a lot of people who were very successful over these last couple of years, like, in the worst freight market of all time. They grew, you know. And why is that? Right. More times than not. Again, I can't prove this because I'm not inside of their business, but probably they stopped listening to other people and they just stuck to their plan that goes on out there. And I feel like it's, you know, the same thing as you're growing your business ultimately is you got to be. You cannot be afraid to up.

You're gonna up, you're gonna fail way more than you're gonna succeed. And I feel like that's just kind of part of it, you know, as. As you're going out there, like, there are. So there's so much you're gonna learn. And I feel like the. The faster I got to accepting that, like, I don't know anything, like, things got a lot more calm, you know, because, like, I'm very more. And I'm saying that because, like, I'm more open minded to like, going into a lot of these situations of like, instead of thinking I need to know how to do it, I'm more like, I need to figure out how to do it.

Speaker 3

Yeah, yeah, try it, you know, see what happens, see what works. And if it doesn't work, at least now you know that doesn't work. You know, I was telling you earlier, we, went through five hires this year, you know, trying to get agents in the door and none of them panned out. But hey, now I have a better idea of how to hire, how to manage, how to train, onboarding process, like what we should be, you know, pointing these people to do. So it's all a learning process. You know, I can't expect to just hire someone on and have them make 10 million in revenue and do all these great things. Like, it's part of the process. It happens. Yeah, it's just, I think it's your ability to push through those setbacks, if you want to call it a setback.

More of like a learning process. Right. But you got to just keep plugging away, keep trying stuff and just keep pushing forward.

Speaker 2

Yeah. I mean, dude, you're gonna get punched in the face so many times. It's a good way day in and day out. Right. Like, you know, at least for me anyways. You know, like the more and more I think about going back, it's like, man, you need to be a glutton for punishment if you're going to go out there and make it on your own. Because it's, every time you think you're gonna get a little bit of progress, something's gonna pop up. Right. And you know, but you need to accept that, you know, like, that is what you've signed up for. Like if you want to own a company, if you want to be different than everybody else, you know, and because I feel like most individuals, the first sign of adversity, they stop. They instantly retract back into their shell.

Yeah, I mean, exactly. Right. But like, and there's that's why I feel like this isn't a, you can't do this in a 9 to 5 way and expect to grow. Like, what are you doing outside of work? I feel like is just as important as what you're doing in, you know, the information you're consuming, the content you're listening, all of that stuff is very imperative to your growth. Right. Because yeah, I might not physically Be here every single, you know, 12, 14 hours a day. But, like, dude, when I'm working, out in the morning, audiobook, podcast, when I'm. If I'm doing anything at home, it's what I'm consuming after this, the books I'm reading and everything else. Because I found, like, man, there's so many nuggets inside of all of that stuff that has helped me.

Maybe not today, but, like, I know in due time it's gonna all pay for it. Pay way. Pay for itself.

Speaker 3

Yeah, yeah. It's investing in yourself. Whether it's knowledge, health, you know, staying active, going to the gym, reading, listening to podcasts. All these things, I think translate to your work life as well and personal life as well. Yeah, Just like you had the guest on. Was that last week, the marathon?

Speaker 2

Oh, yeah.

Speaker 3

My health. Yeah.

Speaker 2

Yeah.

Speaker 3

I mean, that's so important. Like, you got to take care of yourself if you want to. I think that's a huge proponent to the business aspect itself, whether you're an owner or even an employee. Like, you got to take care of yourself. Your health, your mental health. Like, that's all that's so important. I think it's not talked enough about. Yeah, it's more like, hey, you should be doing this, or this amount of sales calls or try this strategy. But, like, I think it starts with your health. Like, take care of yourself. Like, are you. Are you happy? Are you healthy? If not, like, work on those things, too. I think that's super important because you're, like, you said, you're gonna get punched in the face.

Speaker 2

Yeah.

Speaker 3

If you're doing sales calls, if you're running the business happens. You're gonna get backtracked, you're gonna fail. So I think all those things kind of go hand in hand.

Speaker 2

Dude, I love it. Connor. That flew by, as I kind of figured it would. Yeah. Yeah, man, we crushed this one. But I'll have to have you back, man. I mean, again, if you. It like a. I gotta clarify on this. I do not charge anybody to be on this show. All right. I'm very fortunate to have advertisers. Even if I didn't have advertisers, I don't charge people. I've heard that other podcasts might do that. I personally do not do that. If you want to come onto this show, all you have to do is send me a dm. Very complex. I know. And then we can talk from there. We can schedule things out. If you're in Phoenix, same thing. I'd love for you to swing by and do these conversations in person. So, Connor, thank you so much for your time today, brother.

Speaker 3

Appreciate you, man.

Speaker 2

That's going to be it, you guys. We'll be back tomorrow. As always, if you guys got value in what you heard, subscribe to the show. If you're feeling really ambitious after this one, rank the show on itunes and Spotify. Because if you saw value, your network's going to see value as well. I appreciate you guys. I love you guys and we'll be talking to you soon.

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