The Franchise Scale Up Show with Guy Coffey

Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.

Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.

Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.

Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.

Last refreshed: August 26th, 2025 at 4:00 AM ⓘ

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Episodes

The Power of Automation in Franchise Business ft. Liz Strikwerda

Send us a text Liz Strikwerda is the Content Marketing Strategist of TrueLark, an AI-led platform helping businesses grow at scale and increase revenue by booking more appointments, improve retention by providing 24/7 customer support, automate as much of customer experience as possible across hundreds of locations, and multiple channels, in real-time. In this episode of Franchise Biz Real Talk , Guy Coffee sits down with Liz Strikwerda, who shares her insights into how technology, automation, a...

Aug 18, 2023•23 min•Ep. 3

How Effective Lease Renewals Can Transform Your Franchise Business ft. Dale Willerton

Send us a text Dale Willerton is the Founder and Lease Consultant of The Lease Coach, North America's #1 Authority on commercial lease negotiating for tenants and has been working exclusively for commercial tenants since 1993. He is also the author of the book ‘ Negotiating Commercial Leases & Renewals for Dummies ’. In this episode of Franchise Biz Real Talk , Guy Coffee sits down with Dale Willerton, the lease coach and author of "Commercial Lease Negotiations for Dummies." Dale shares his...

Aug 11, 2023•30 min•Ep. 2

Leveraging Expert Advice for Franchise Success ft. Cail Morrison

Send us a text Cail Morrison is an experienced professional in the franchising industry, with over 15 years of experience. He is also a Franchise Advisor at Franchise Sidekick, a company helping aspiring and established entrepreneurs reduce their risk when buying a franchise. In this episode of Franchise Biz Real Talk , Guy Coffee sits down with Cail Morrison, a franchise business consultant with a passion for helping individuals live life on their own terms and build successful portfolios. Cail...

Aug 04, 2023•40 min•Ep. 1

1st report is always wrong

Send us a text Quick mindset minute episode on how the first message on an issue is not what you want to respond to in kind. It is usually emotionally charged and also not the full story. Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey Website: www.guycoffey.com Instagram: @guycoffey YouTube: @guycoffey...

Apr 14, 2023•3 min

Epidode 5 - Patrick Findaro of VettedBiz.com

Send us a text In this interview, we meet Patrick Findaro of VettedBiz.com. Patrick has vetted over 7,000 franchise businessesand happily shares his knowledge and experiences to help us get up the learning curve faster. Listen and you'll learn a lot and have a couple laughs along the way. Enjoy! Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey Website: www.guycoffey.com Instagram: @guycoffey YouTube: @guycoffey...

Jan 05, 2023•36 min•Season 1Ep. 5

Episode 1 - Who the show is and isn't for. Why am I doing it?

Send us a text There's a short introduction about my decade and half of franchise experience from the perspectives of being a preferred vendor, being a franchisee, and being a franchisor. This show is for franchise business owners who have one or a few operating units and need to get one or more of them to 20% or more. It's for people who made a big bet on themselves by going into small business ownership and are willing to do whatever it takes to get to 20% or more profitability as quickly as p...

Jan 02, 2023•4 min•Season 1Ep. 1

Mindset Minute - Ask Better Questions

Send us a text In this quick episode, Guy talks about asking better questions. Sick of boring answers to your questions? Stop asking general, vanilla questions! More specific questions are more interesting. They automatically make you more unique and the answers you receive will be a lot more revealing. Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at guy@frenchiesnails.com Connect with Guy Coffey: LinkedIn:...

Dec 20, 2022•3 min•Season 1Ep. 4

Episode 3 - 'Zor and 'Zee Relationship - New ideas/services

Send us a text The main subject is keeping the communication loop active and positive between Franchisee and Frachisor. Ups and downs are inevitable in a long term business relationship, how each party views and respects one another doesn't have to be that way as well. At the end of the day, both parties want the same thing. Franchise owner success. Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at guy@french...

Dec 07, 2022•16 min•Season 1Ep. 3

Mindset Minute - Zero Options Mentality

Send us a text 4 minute reminder that once you're in, you're in. Singular focus on profitability being is the key to control and freedom through more options. Thank you for listening! I'd love to hear from you whether it be a question, a comment, or a concern. Please reach out to me via email at guy@frenchiesnails.com Connect with Guy Coffey: LinkedIn: www.linkedin.com/in/guycoffey Website: www.guycoffey.com Instagram: @guycoffey YouTube: @guycoffey...

Dec 06, 2022•4 min•Season 1Ep. 2

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