She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇 As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching. She talks about building connections with app developers, setting clear client expectations, and how emotional attachment ca...
Jul 15, 2025•1 hr 3 min•Season 2Ep. 28
The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves. In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coaches get better results (without the burnout). We’re covering:💬 The real reason we hit pause on som...
Jul 08, 2025•1 hr 1 min•Season 2Ep. 27
There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇 From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level . We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and even your genes play a role in long-term health outcomes. Whether you’re in the health space or simply ...
Jul 01, 2025•1 hr 1 min•Season 2Ep. 26
Introducing our very first Mini Moves Snippets Episode! 🎉 We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane , Jade Spooner , and Finlay Joyce-Noorlander . Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually want to hear. In this episode, you'll listen to: Ash Lane chatting through: Burning the boats and going a...
Jun 24, 2025•47 min•Season 2Ep. 26
The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business. In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business. We’re covering:🎨 How branding influences trust, pricing, and perception 📹 Why content feels hard sometimes - and what to do about it 📲 Our ...
Jun 17, 2025•48 min•Season 2Ep. 24
Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes. In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world. We dive into: ✨ Why mindset is your secret weapon in coaching, competition & life ✨ The myth of “just getting lucky” (and what’s actually behind success) ✨ Navigating career pivots, limiting beliefs & building confidence ✨...
Jun 10, 2025•55 min•Season 2Ep. 23
From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪 In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching ( with the help of our Business Moves Program) - a business grounded in proactive health, emotional resilience, and real results. We talk: Jayden’s shift from partying to bodybuilding Sheoni's pivot from nursing to coaching Why the healthcare...
Jun 03, 2025•1 hr 4 min•Season 2Ep. 22
Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪 We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or vice versa), and how living with lupus has shaped her approach to life, leadership and self-care. This is a fun, open, and honest chat about resilience and the messy middle (including a "hey girlie" text...
May 27, 2025•1 hr 1 min•Season 2Ep. 21
What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy? You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨ In this episode, we unpack the myth of overnight success, the trap of victim mentality, how (and when) to fire red-flag clients, and why mentorship is the shortcut most coaches need, but often avoid. This is your reminder: taking real action ...
May 20, 2025•55 min•Season 2Ep. 1
In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will). We dive into the messy middle of business growth: hiring the right team, building loyalty, navigating loneliness, and what it really takes to step into a leadership role 💪 Rhys also shares his insights on mentorship, marketing, and what mistakes you're probably making when i...
May 13, 2025•54 min•Season 2Ep. 19
In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts. From navigating the online space with experience-backed strategy to using controversial content and freebies to spark real connection, Jess doesn’t hold back on the lessons she’s learned and the red flags she’s seen in the business coaching world. We unpack lead gen without the fluff, setting boundaries wi...
May 06, 2025•1 hr•Season 2Ep. 18
In this episode, we sit down with Emily Mazz —online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up. Em shares her journey from teenage health obsession to full-time online coach, and what it’s really taken to grow her online business while staying true to herself. We unpack the shift from in-person training to online coaching, building trust with an audience, navigating imposter syndrome as a young ...
Apr 29, 2025•52 min•Season 2Ep. 17
Lachlan Trowell didn’t plan on becoming a diabetes fitness coach, but life had other ideas 💪 In this episode, we sit down with the personal trainer who turned his Type 1 diagnosis into a mission. From breaking down the real difference between Type 1 and Type 2, to unpacking how hormones, alcohol, and lifestyle affect blood sugar, Lachlan gets real about what it takes to coach clients with chronic conditions. We cover: ⚡ Decision fatigue and how structure creates freedom ⚡ Why understanding insu...
Apr 22, 2025•1 hr 3 min•Season 2Ep. 16
In this episode, we sit down with Sequoia Stewart - FMG Bikini Pro Athlete and co-owner of Club 94 - to unpack what it really takes to build a women-first fitness business with impact 💪 From rebranding after a business breakup to creating a safe space that prioritises community, confidence and strength, Sequoia shares the behind-the-scenes of what it means to lead with purpose in a super competitive industry. We dive into her journey from PT to gym owner, the pressures of competing, the mental ...
Apr 15, 2025•1 hr 2 min•Season 2Ep. 15
In this episode, we sit down with Jade Spooner , co-founder of Equalution (now Equ), as she shares her incredible journey to becoming the accomplished fitness tech entrepreneur she is today 📈 Jade reveals how she took her passion for nutrition to build a cutting-edge app that transformed the industry. From scaling a successful business to being named on the Forbes 30 Under 30 , Jade’s insights are a must for anyone in the fitness or online coaching space. We dive into the challenges of app deve...
Apr 08, 2025•52 min•Season 2Ep. 14
If intrusive thoughts were a person , it would be Rory Stephen (from Roar PT) in this episode - no filter, bold opinions, and tons of laughs. Rory is truly one of the hardest-working coaches in the industry and has so many valuable insights into what works in today's market, and what doesn't. We dive into the reality of 14-hour coaching days, balancing family life, and building a successful business while maintaining your sanity. In this episode, we cover: ⚡️ Why social media isn’t just a “nice-...
Apr 01, 2025•53 min•Season 2Ep. 13
In this episode, we sit down with Jess Richards—BFT Chermside co-owner and thriving online coach—to talk about her journey in the fitness industry 🙌 We dive into the realities of gym ownership, the challenges of hiring staff, and why community is key to long-term success. Jess also shares her pivotal near-death experience, the impact of social media on body image, and the mindset shifts that come with stepping away from competing. Plus, they explore the role of nutrition, self-care, and evolvin...
Mar 25, 2025•1 hr 5 min•Season 2Ep. 12
This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart. In this episode, Ash shares: 🌟 How she scaled from 1:1 coaching to launching a full-fledged app 🌟 The mindset shift that made all the difference 🌟 The secret to creating a client experience that truly stands out 🌟 How to balance growing your business while s...
Mar 18, 2025•1 hr•Season 2Ep. 11
As you know, coaching isn’t just about training clients - it’s about running an efficient business as well. In this episode, we’re joined by Steph, our new business consultant, to chat about the behind-the-scenes of growing (and actually scaling) her successful coaching business. We cover: 🔹 Why new coaches struggle without mentorship 🔹 The difference between growth and scaling (and why it matters) 🔹 Managing clients, setting boundaries, and avoiding burnout 🔹 Contractors vs. employees - wha...
Mar 12, 2025•1 hr•Season 2Ep. 10
In this episode, we are joined by our amazing Business Moves Consultant Steph Baker who is a seasoned online and nutrition coach from Within Reach. We've reached the final part of our Business Kickstarter series, and we’re exposing the biggest mistakes coaches make when structuring their offers and pricing their services . If you're undercharging, overcomplicating, or struggling to convert leads, this one’s for you. 🚨 Why most coaching offers confuse clients (and how to fix yours). 🚨 The prici...
Mar 04, 2025•49 min•Season 2Ep. 9
In this episode, we sit down with Coach Josh Sternberg—an experienced exercise scientist, sports nutritionist, and dedicated coach of seven years—who is the driving force behind Your Everyday Strength 💪 Josh shares the game-changing coaching strategies that helped him scale, the power of emotional intelligence in building lasting client relationships, and how his journey with ADHD and sobriety has shaped his approach to business and life. From automation tools that save time to the mindset shif...
Feb 25, 2025•1 hr 14 min•Season 2Ep. 8
In this episode, we’re cutting through the noise and getting real about marketing strategies that actually move the needle for fitness coaches and small businesses. From the power of CRM and data-driven decision-making to crafting content that connects, we break down what works - and what’s just hype. We’re talking: ✨ Why lead generation should be your #1 priority. ✨ How to stop obsessing over vanity metrics and focus on real engagement. ✨ The role of email, social, and storytelling in digital m...
Feb 18, 2025•1 hr 3 min•Season 2Ep. 7
Big moves are happening here at FM! 🩵 In this episode, Ash and Keira sit down with team member Maddi to chat all things business - office revamps, exciting new offers, app updates, and how we're leveling up marketing strategies in 2025. From team dynamics to lead qualification and the evolving fitness tech space, we’re pulling back the curtain on what’s next for our business and the industry. We’re covering: 🔥 Why smart marketing spend = better leads 📱 Fitness apps & how they’re changing ...
Feb 11, 2025•48 min•Season 2Ep. 6
From viral TikToks to coaching transformations, Finlay has built a personal brand that mixes authenticity with impact. As a DFYNE athlete and online coach, she’s turned her passion for fitness into a thriving business. In this episode, we chat about her journey—growing her social media, landing influencer deals, and stepping into coaching. Plus, we dive into the mindset shifts that helped her navigate rebranding and business growth as a client of ours 🩵 If you're a coach, creator, or fitness lo...
Feb 04, 2025•55 min•Season 2Ep. 5
Download your customer profile activity sheet HERE 👈 Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business. This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services. You’ll discover: ✔️ Why your ideal customer can (and should) evolve as your business grows. ✔️ How psychographics uncover the deeper “why” b...
Jan 28, 2025•53 min•Season 2Ep. 4
Want more clients and revenue in your fitness business this year? 🎙️ If you answered yes, this is the mini-series for you! In Part 1 of our Kickstarter series, Ash and Keira share how to streamline your fitness business with smarter systems. From automations and CRMs to cost-cutting strategies, learn the tried and tested tactics to set you up for growth. What You'll Gain ✨- Save time with automation and focus on clients instead.- Manage leads better with the right CRM. - Boost professionalism w...
Jan 21, 2025•53 min•Season 2Ep. 3
In this episode, Ash and Keira chat with Brett Carrington, the passionate sports nutritionist and coach behind Redefined Nutrition + Coaching. Brett opens up about his journey from in-person coaching to creating a successful online business, sharing the lessons he's learned along the way ✨ Tune in for some valuable insights on the future of the fitness industry, plus how embracing change can fuel growth in your own coaching business 💪 Looking to make your move? Book a call with Ash ...
Jan 15, 2025•1 hr 3 min•Season 2Ep. 2
Ready to peek into the future of fitness? In our first episode of season 2 (yay), Ash and Keira dive into what’s coming in 2025 for coaches, gyms, and the fitness industry at large. From the rise of AI and wearable tech to the popularity of independent gyms and martial arts, we’re unpacking the trends shaping how we train, coach, and connect. We’re talking: ✨ Why fortnightly check-ins might just replace weekly ones. ✨ How spending habits are shifting from services to products. ✨ The growing dema...
Jan 07, 2025•1 hr 3 min•Season 2Ep. 1
It's all happening! In this milestone episode, Ash and Keira reflect on the incredible journey of Forward Moves over the past year, sharing insights on how the podcast has impacted the business. They chat about our recent Upgrade campaign bringing exciting improvements to the membership, new team members, and upcoming plans. Tune in for a recap and a glimpse into what's coming in the new year! Looking to make your move? Book a call with Ash Visit our website Follo...
Oct 29, 2024•29 min•Season 1Ep. 23
In today's episode, Ash and Keira chat with IFBB Bikini Pro and Posing Coach, Lisa Reid, about the ins and outs of running a successful posing business. Lisa shares her journey from athlete to business owner, tackling challenges like imposter syndrome, client management, and balancing work with personal life. Hear her insights on building a loyal clientele, launching a posing business, and the power of networking in the fitness industry. Looking to make your move? Book a call with Ash ...
Oct 22, 2024•1 hr 2 min•Season 1Ep. 22
