Ep95 - NYC Startup Life and The Protein Hustle - Ryan of Protings

Ryan Wiltse was working as a CPA. Common to many guests on the show, along with his cofounder, he realized that they wanted more than the status quo; a higher calling than the "cubicle finance life".

So they founded a healthy snack food company out of Brooklyn. Their first product is named ProTings, A vegetable snack with 15 grams of protein per serving. Ryan explains the "why" behind the product, the problem they solve and how they are growing the company:

• Marketing at fitness and bodybuilding events
• On nutrition label panels and balancing taste, ethics, and health
• Distribution strategies for the company (You can find it at Wegmans!)
• Usability advantages of their snack
• The transition from full time job to startup mode
• Making it work financially as a startup in NYC
• Why Qwest nutrition has had phenomenal growth + success
• The Food X Cohort - how it has helped the company
• Raising capital and the future
• Advantages of a finance/accounting background in running a food startup

Selected links from the episode:
Protings
Contact Ryan - contact Ryan.
Qwest Nutrition
Rabobank