Ep115- Baking up a Business - Marlo's Bakeshop

Marlo Giudice landed in San Francisco by way of New York City and years of work in relationship management at digital marketing & Ad Tech companies.

Once relocating, she quickly realized that her passion actually lay in baking and enrolled in a professional pastry education program.

Today, she has expanded that recipe and Marlo's now sells five flavors of the contemporary twist on traditional biscotti across 10 SKUs.

We had a great time talking about biscotti, the ups and downs of being entrepreneur, and food business strategy:

• Turning a family recipe into a business
• What motivated her to start her own food brand
• How Marlo transitioned from a digital marketing job to starting a bake shop
• Soft-baked biscotti
• The high's and low's of entrepreneurship
• On selling online and importance to the brand
• Amazon Fresh and Amazon Payments
• Coffee shop distribution
• Alternative channels to grocery

Selected links from the episode:
Marlo's Bakeshop
Marlo's Bake Shop on YouTube
Kiva Zip Loans
Marlo's Kickstarter
The Sweet and Salty Podcast
Reach out to Marlo