Summer reissue: NZ on Air's Where are the Audiences 2024 special: legacy media strikes back
Jan 01, 2025•39 min
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Episode description
The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024:
The 2024 edition of NZ on Air's Where are the Audiences is a bombshell – largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed.
Duncan Greive is joined by The Spinoff's Ātea editor Liam Rātana, dissecting the findings as they take turns drafting their five favourite data points from WATA 2024.
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