Summer reissue: Inside the enormous, invisible Roblox economy

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2024: Alec Kieft makes games for "YouTube for gaming" platform Roblox, including Break-In, a smash hit that has been played more than two billion times by 80 million people. The platform is wildly popular with pre-teens, and is widely considered the closest thing to an operating metaverse that exists in the world today. Kieft joins Duncan Greive on The Fold to explain what drives the culture and economy of this hidden world. Learn more about your ad choices. Visit megaphone.fm/adchoices