[00:00] Welcome back to the Focus B show. This is Katie Sudddhart here, aka The Focus B, and on this show I interview high performers and leaders around the world to discover their secrets on peak performance, productivity, mindfulness and leadership. So if you want to take your performance and your leadership to the next level, then you're in the right place. Listen up and connect with the magic.
[00:36] Great to have you here for another episode on Profit on my series TMPI time, Energy and Attention for profit, impact and expertise to help you and support you to grow your business to the next level. Today is the last episode on Profit. So far, we've gone through several different aspects. From profit first, enabling you to think about profit first and foremost, then the pareto of time and profit, how you can use your time in order to generate more profit in your business alignment and coherence, making sure that you're aligned your thoughts, your feelings, your actions, what you say and your values with how you run your business. And this supports you in generating more sales and leads and profit. KPI Review and Planning having these processes in place to support you to generate more profit, be more profitable, and money, mindset and Abundance, which was the last episode on Profit. And today I would like to finish this series with the three major topics of marketing, branding and sales. We touched a bit upon these topics in Alignment and Coherence the importance of having a coherent brand that's aligned with your marketing and sales practice so that you're able to generate and convert more leads but also be more fulfilled in what you do. Because when you're working in an aligned way, when you're feeling coherent with what you're doing and the message that you're delivering, people notice, people pick up on it and people like it and your energy is at another level, which is a bonus for sure. Looking at each one of these three, I'm not pretending. I'm going to deliver a master class in ten minutes on the three massive topics of branding, marketing and sales. And let's look how they impact profit each one. And what are one or two things that you can put in place in order to support your business to be more profitable? The first one is branding, as I explained in Alignment and Coherence. Looking at what is it that your brand company stands for, what are their values, the fundamental of who is it that you serve and how do you serve them best? Because I think this is something that constantly needs to be reviewed. The number of times I've reviewed, who do I serve, how do I serve them, what results do I deliver? It's something that needs to be done regularly because you change and as you change and grow and improve and take on training and learn, your way of serving will also shift and maybe who you serve will also shift so this is something that constantly needs to be reviewed. If you don't review this regularly, what will happen is you'll end up stuck in who you were before, in what the business was before, maybe two years ago, five years ago. And this will prevent you from getting to the next stage of growth where your business can be more profitable. Yes, and you can serve other people on a higher level. So make sure that you're constantly reviewing your branding, maybe I'd say on a yearly basis. And you don't want to change everything, your logo, font, et cetera, all the time, because that would be confusing for your audience. But you want to at least review and adapt. And yes, there's so much more to branding than a website and a logo. This is really what comes at the very end. Once you're clear on your why, your values, purpose, who you serve, then you all tied together and that creates your visual branding at least. Moving on to the topic of marketing, in this case, once you're clear on your branding, which comes before your marketing, once you're clear on who you serve and how you serve them and what your values are, then you can start to develop your marketing strategy. And I've interviewed several people on this show recently. I know there was Lori on the show a couple months back and she talks about growing your audience, for instance. So marketing is a very generic term and there's a lot to it. But what I want to highlight today, what I feel is important, is to make sure, again, that it's aligned with your branding, but also that it's true to how you want to run your business. Because there's so many ways of having a marketing strategy. Maybe people are telling you to have a newsletters, other people telling you a Facebook group, other people are saying that you should be on TikTok and maybe you could do this. You can do all of these things for marketing, but what is right for you, what is right for the business? Is this aligned with the clients you serve? What platforms are they on? Is it aligned with what you enjoy as a medium? Are you more into writing? Do blog? Are you more into audio? Do podcasts? You more into movies? Do YouTube? Find something that you enjoy and that's coherent, because if you just try and be everywhere and do everything as we know, that doesn't generate any results and is highly, highly time consuming. So in order to really take your marketing to the next level, make sure that you have call to actions in all of your posts to help you to see things and get things to the next level. And also that you are acting in a way that feels right. It comes back to this idea of alignment and coherence. I can't help it. I think this is something that is the most important, at least and because also it makes you feel good and happy about what you do. So, this is branding. Make sure to review regularly your brand and review constantly your ideal target client, target audience and then marketing. Make sure it's aligned, don't do everything everywhere. And again, also probably review it. And when it comes to sales, yes, you want it to be aligned and coherent with your business, for sure, but also taking to account how you want your sales to happen. So, are you the sort of business that wanted to be all automated through online or website or your newsletter? Or are you the type of business that does one on one calls and then make sure that you have a way of tracking your performance in terms of sales, how many people you're reaching out to, maybe have a CRM or something like that, that works well for you. So ensure that all these three branding, marketing and sales, like three best friends that are together and that they support the profit, the profit arises from these sales, marketing and branding. And I really feel there's an order of branding. First being really clear who you serve, how you serve them, the results you deliver, then marketing next. Then you can go to all your platforms with your messages and your call to action. And then that leads to sales which can be automated or individualized, one on one. Maybe you have a whole team that does sales fantastic. And using these three pillars, what often happens is that businesses, companies, business owners get on a bit of an autopilot here as they do with most things and some stuff just is out of date. Just check, just do an audit. Are you out of date with your branding? Do some things need to be tweaked? Are you out of date with your marketing strategy? Do you have a different approach now? How about your sales? Don't get behind and start using yesterday's method or way of processing for something that's new and innovative and exciting for you in your business. I couldn't help but address these three topics. This is not what I specialize in. Yes, I have worked with people who also do work on their branding, marketing and sales. You might wonder, why am I addressing this topic if it's not what I specialize in? Well, first of all, because they're important and I've used them in my own business. But also because being a business harmonist consultant, also, this is partly linked to branding, but in general, through coaching, as the main aspect I like to work on is optimizing your time, your energy and your attention. I know that we can directly link that with your profit. And in that section there is the opportunity to discuss and look at how you're managing your sales, your marketing and your branding, keeping in mind the time, energy and attention, which is the part I'm most passionate about. So, as you review what is working well for you in your brand, in your marketing and your sales look. What gives you energy? What drains you? What can you delegate? What is taking up too much time? How much attention are you dedicating to each of these three pillars? As I said, once you learn to optimize your time, your energy and your attention, this will impact your profit, impact your profit impact and expertise, but also in this your branding, marketing and sales, as they are a fundamental pillar for profit. I hope you've enjoyed this series on profit in my tea and pie season for my podcast, The Focus Be. If you want to let me know how you're enjoying it so far, don't hesitate to reach out on social media, LinkedIn, Twitter, Facebook, Instagram, The Focus Be or Katie Stoddart, and also my YouTube channel if you want to leave some comments there. And if you think of someone who would enjoy this podcast, who would get some value out of it and who maybe needs it for their business or their life, don't hesitate to share the link, the name. And I do that with other podcasts too. And if you want, you can. If you haven't done yet, leave a review and make my day. Thank you so much for tuning in. Wishing you a wonderful day.
[11:09] Thank you so much for tuning in today to The Focus Bee Show. I would absolutely love to hear your feedback. So let me know in an Apple review or YouTube comment what was most valuable for you, and feel free to share this episode with a friend or a family member. Wishing you a wonderful, magical and focused day ahead.