his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!). Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to linen logistics and end-of-night flower plans, this minisode is packed with practical tips to help you...
Jul 07, 2025•16 min•Ep. 138
In this powerful episode of The Floral CEO Podcast , Jen tackles a topic that too many florists avoid: money —specifically, paying yourself . Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point. Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. But it doesn’t have to be your story. Learn how to shift your mindset, structure your business for pro...
Jul 02, 2025•16 min•Ep. 137
Welcome to the very first episode of The Floral CEO Podcast ! After 2.5 years as The Floral Hustle , Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability, confidence, and fulfillment in their business and life. Jen celebrates 30 years in the floral indust...
Jun 30, 2025•13 min•Ep. 137
In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution , breaking down how big goals become achievable when you truly believe that everything is figureoutable. Jen gets real about self-doubt, building a business that supports the life you want, and the SMART goal framework she uses to go from dream to done. Whether ...
Jun 25, 2025•29 min•Ep. 136
In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency. Jen walks you through real-life examples, her own creative planning process, and how one florist in the Fl...
Jun 23, 2025•14 min•Ep. 136
In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats. Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manag...
Jun 18, 2025•13 min•Ep. 135
Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons. You’ll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response time to posting with purpose, this is your pep talk to stop doom scrolling and start owning your path...
Jun 16, 2025•11 min•Ep. 135
Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money. Whether you’re brand new or a seasoned florist, Jen’s no-fluff advice will help you gain confidence, price with intention, and finally...
Jun 11, 2025•16 min•Ep. 134
Ever feel like doing absolutely nothing —even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you’re feeling stuck. This is your kick-in-the-pants reminder that motivation isn’t something you wait ...
Jun 09, 2025•16 min•Ep. 134
This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business. From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists to greatness—Jen reflects on how success has evolved for her. It’s not about staying busy to prove ...
Jun 04, 2025•25 min•Ep. 133
Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters. If you’re spending hours on low-value tasks and wondering why you’re burnt out, this episode will help you shift into true CEO mode. You’ll learn how to audit your to-do list, pr...
Jun 02, 2025•10 min•Ep. 133
In this heart-filled and honest episode of The Floral Hustle , Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you. Jen walks through the different seasons of her life—from survival mode to creating space for podcasts, books, masterminds, and coaching—and explains why personal development isn’t a l...
May 28, 2025•31 min•Ep. 132
In this week’s minisode of The Floral Hustle , Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency . From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient. Jen shares personal stories and coaching insights that show how taking consistent action (even small steps!) builds momentum, confidence, and results over time. If you’ve been feeling stuck, inconsistent...
May 26, 2025•12 min•Ep. 132
In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing , why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit , not panic. If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen....
May 21, 2025•30 min•Ep. 131
In this episode of The Floral Hustle , Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings. If you’ve ever felt awkward about networking or unsure how to approach vendor relationships, Jen walks you through simple, genuine ways to show up and serv...
May 19, 2025•9 min•Ep. 131
Episode Summary: In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for y...
May 14, 2025•22 min•Ep. 130
In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle , Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this epi...
May 12, 2025•33 min•Ep. 130
In this empowering episode of The Floral Hustle , Jen revisits the power of outsourcing —not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy , scale your business , and love your life more . If you're running on fumes and trying to do it all yourself, this episode i...
May 07, 2025•26 min•Ep. 129
In this episode of The Floral Hustle , Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency . Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tired of getting ghosted, want to book more budget-friendly weddings, or are simply ready to simplify yo...
May 05, 2025•12 min•Ep. 129
00:00 Introduction and Revenue Insights 01:40 Custom Funeral Arrangements 04:30 Creative Proposal Planning 05:55 Silk Flowers and Designer's Choice 11:04 A La Carte Flowers and Final Thoughts
Apr 30, 2025•18 min•Ep. 128
This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting —and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tangible change. If you're feeling stuck, discouraged, or unsure of how to move toward your goals, this ...
Apr 28, 2025•24 min•Ep. 128
This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you. Learn how Jen chips away at her responsibilities in business and life, how she determines what tasks to tackle first, and how to reframe success when pe...
Apr 23, 2025•36 min•Ep. 127
In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings. She also walks through a real-life example from her recent cultural wedding workshop and offers insight into how describing the emo...
Apr 21, 2025•18 min•Ep. 127
In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence. If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think, this one’s for you. 🧠 Topics & Lessons Covered: 🌱 The power of patience: “If it’s not a heck y...
Apr 16, 2025•36 min•Ep. 126
Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one. Whether you're brand new or have been in business for years, this episode will help you stop spiraling and start strategizing . 🧰 In This Minisode, You’ll Learn: ✔️ Why feeling stressed about booking...
Apr 14, 2025•11 min•Ep. 126
The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams. You’ll learn how to position yourself as a problem-solver (not a panic-spreader), reframe sticker shock, and educate clients on real-world floral costs—all while maintaining your bound...
Apr 09, 2025•32 min•Ep. 125
Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳). If you’ve been spiraling over what's out of your control, this episode gives you the mindset tools and strategies to take your power back. Jen offers simple, actionable tips that can help you res...
Apr 07, 2025•19 min•Ep. 125
In this week’s episode of The Floral Hustle , Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients. Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to buildi...
Apr 02, 2025•30 min•Ep. 124
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less! From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute...
Mar 31, 2025•12 min•Ep. 124
Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process. You’ll learn: ✔️ What base recipe prici...
Mar 26, 2025•41 min•Ep. 123
