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Well hi team i'm fitz kohler your incredibly bossy fitness expert from fitness.com and welcome to the fitness show today i have the guest of all guests rob bailey who is a pr mastermind he's been in that field for 25 plus years and he's done it all he is not only the king of public relations, but communications, connections. He's a problem solver. He's so sweet, so fun, so thoughtful, so intelligent, just someone I really admire.
I can't wait to fill you in on how we met, and he's going to tell that tale when I bring him on. But. This is one of those shows where, you know, not necessarily all-consuming focus on health and fitness. We do touch on that. But, you know, fitness is about living better, living longer, and doing better and being better. And that intention branches out into all areas of my life and your life, right?
Because when you're soaring in one side of your world, you should be elevating the other sides, too. And so if you're a career person, if you own a business, or if you're just a person trying to make new friends or, you know, improve your interpersonal skills, this is the show for you. I asked Rob, I said, please give me 10 bullets, 10 things you want people to know. And I did not put any guardrails on that. I just said 10 things, your soapbox, your things you're passionate about that
you wish other people would know. And we've had a few of these episodes, and I think they've all turned out spectacularly. But yeah, Rob Bailey is one of the founding partners of BrandStand, the public relations firm. And he's just, he's good. I've worked with him for a long time. And he's someone, not only that I've enjoyed the work we've done together. But he's someone I reach out to for advice because he's sweet and he'll always say yes, but he just knows so much.
So I'm grateful he decided to dump all the contents or at least many of the contents of his big brain into ours. And this is a fun interview. Plan to listen to it and just enjoy it this time. And then what I'm encouraging you to do is play it again and take notes. If you do so and then you follow some of these or all of these steps, everything's going to improve for you. Because I don't know, Rob's a smarty pants. I say that again and again, but he's a smarty pants. All right, let's go.
Hey, in turn, rewind this back to Rob's Smarty Pants. All right, folks, if you haven't done so already, make sure you click like and share on this episode. If you haven't left a review, please do. You can visit me at fitness.com and fitness on Instagram. I have so many new fitness videos. If you're looking for great stretches and strength training and other fitness ideas, I am pouring them on for you this month. And yeah, let's get on with the show. Here he is, Rob Bailey.
Rob Bailey of Brandstan, welcome to The Fitzner Show. Thank you very much for having me. Yeah, I'm excited to hear all of the things that are in your very intelligent head, because over the years, I've grown to think you are total smarty pants. Well, for those watching, listening at home, Fitz and I have known each other for over two decades, And I consider myself blessed to count her as one of my friends. And we've been through a lot together and explored a lot together.
Maybe some of that will come out in the show today, but it's very kind of you to say, and the feeling is very mutual. So do you mind sharing how we met? Well, first of all, and this isn't how we met, but this is something that we both share. I went to the University of Florida, even though I live up in the Northeast. I am a snowbird. But when it came time to go to college, I wanted to go someplace warm. And back in those days, University of Florida wasn't quite what it is now.
It was still a great school. It was always a great school. But now it's a juggernaut, right? It's one of the best schools in the country, continually amongst the best in every sport, both men's and women's. And so Fitz and I both share the Gainesville University of Florida background. But we met because I have done PR on and off with the Wiggles, the kids entertainment group for over 20 years. and Fitz was a fan. And we met back with the original Wiggles.
She wanted to interview them. And we were drawn together by our love for kids' music and kids' edutainment. And we still are friends today. So I remember quite clearly when I first reached out to interview the Wiggles, because I just thought, ah, they sing about healthy things. They're a good match for kids where so many other cartoons are singing about chocolate cupcakes and stuff.
And I was working with one of the agents who worked for you and set me up to go see them in Chicago for the first time. And then after that, that guy, I guess he, I don't know if he was fired or he quit, but whatever, he was no longer at your agency. And so you and I started talking and then you were going to send me something and you said, blah, blah, blah. What's your address? And as soon as I revealed that you went, you're in Gainesville.
Are you a gator? And I actually tell that's right. He Rob's chomping. If you can't see that, I, I, I, I, I, I, I, I, I, I speak to seniors at the University of Florida every semester and try to impart wisdom via telling them about all my stupid mistakes, right? But one of the things I say for the end, and I always tell them, you are responsible for every other Gator you meet. Our alumni basis is unique in that we actually do treat each other like family.
And you're one of those great examples of the second you found out I was a Gator, you were like, yes, I'm going to say yes to you. every time all the way. And I feel the same about you. And we're very fortunate to be a part of this Gator family, right? Yes. But I will make clear that you have amazing energy. And I would have said yes to you anyway, because you improve everybody's life the minute you step into it. And it was very clear the first time I spoke to you.
And I do remember who you were talking about that worked with me many years ago that brought us together and he felt the same way. And the truth is, look, I've been following you for over two decades now, and it's incredible how many people you touch with your life and your light and make their lives better. So look, it's a mutual love society here today, everybody, as you can tell, but it comes from a true, honest place. Well, I appreciate that. Thank you, Rob. I really value our friendship.
And like I said at the start, I value your smarts because I know you have so much to share. And so sometimes we just talk fitness. And then sometimes I just, you know, part of the fitness thing is do better, be better, live better and longer. And I know you have so many golden nuggets. So everybody, I've given Rob the assignment. Just give me 10 things he wants people to know and we're going to go through it. So what's number one? What's the first thing you want people to know?
So I've mixed them up a little bit into life and into PR, but, and, and for those of you in case we didn't really get into it, I'm. A public relations expert. I do brand building, marketing communications, public relations, media relations, publicist, spin doctor, whatever you want to call me. They're all accurate. And I've done this for, good Lord, for over three decades. I started as a sportscaster, but got into this.
And I would say the one thing I'd want to start off with, because I think it is relevant, no matter what your background, what your interests are, who you are in life, and what you're doing at that moment. The greatest skill anybody can have is listening. And to me, it is number one. I meet people in business and in my personal life, new people every day.
And the fascinating thing for me is listening to them, getting to understand who they are, what they're all about, and then sharing our commonalities, right? And so many people you meet, they just want to talk. They want to tell you their life. They want to tell you things. They want to tell you what's great, what they feel, what they want to do. And, and, but pause, listen, the minute you listen to somebody else first,
you're going to have a more meaningful conversation. you're going to get so much more out of it. And in all likelihood, you're going to make a friend, if not a business colleague. So listening to me, greatest skill that any human being could have and implementing it whenever they can. I double down on that. I think that's a brilliant pointer. I find it interesting how many times, Rob, that I'll be in a conversation with somebody and it's just them doing a monologue.
They don't ever pause to even say, How are you? How have you been? Like anything. Isn't that fascinating? Why do you think that is? That some people never turn the microphone over to their pal? You know, it's a great question, right? And I'm going to sidestep your question for a second and give you some advice. Insight into why I feel this way, you can have more meaningful conversations when you go back and forth, right?
And you can't go back and forth unless you're listening. Now, listen, you don't want to just be a fly on the wall and let somebody dominate. The minute you hear things where you have some shared commonality, that's your entree to jump in. And then you can create real meaningful relationships with people because all of a sudden, now you've got something that you share in common, whether it's an experience, a like, a love, a piece of music, a TV show that you watched, a place that you visited.
You have some commonality and common ground is where every great relationship starts. So why people don't do that? Sometimes I think it's insecurity. You feel like you want to get people to like you. And the only way to get them to like you is to tell you wonderful things that you feel about yourself that, that, that, that they should know. And the truth is, is that when you just talk, naturally people will, will, will come to like you.
So, you know, maybe put aside your, your insecurities and your desire to just be heard and hear, and then you can share a conversation. Brilliant. Brilliant. Love it. Be a good listener. Number two. Buddha for a moment, right? Yeah. So number two, and this one goes with listening and this one is a fun one. So most people love to sing, right? We all love to sing, but many of us consider ourselves not particularly adept at it. And I have a philosophy on that. I think that everyone can sing.
The problem is they just don't know how to listen. You have to be able to hear yourself, to adjust your pitch, to adjust your tonality, to put out the sound that is correct or right or is more pleasing. Every voice is capable. Certainly you have different octave ranges, right? You have different capabilities of going. Not many of us can sing like Ariana Grande. Right. But, but within a certain range, we could sing if you could just listen.
So again, listening, I, you'd think I'm an audiologist, but I'm a big believer in that. So I find that one's interesting. When people say, oh, I can't sing. I always say, actually you can, you can sing. You just need to learn to listen to yourself and then adjust and you will sound better. I, I, I love hearing that my son, who's a performer, he's an actor. He, he will say, Like, mom, anybody can sing. You just got to get some lessons.
You just, you know. And like, boy, I like to sing, which is such a tragedy. Because I don't think my voice is, as you say, pleasing. But I really don't. I bet you it is. If you just knew how to listen and adjust. It is. And obviously that kind of thing, it's a skill, right? Yeah, for sure. You learn and you can grow at it. But I do believe, and you know what, Fitz? This is going to be your homework, okay? You're going to work on a song and at some point you're going to send it to me.
You're going to do, Rob, this is how I sounded to begin with. And then once I learned how to listen to my voice and adjust, this is what I sound with now. I'm going to be like, you're going on tour. You're going on tour. And that's one of the big things I do. I promote tours and different musical and sports acts when they travel around the country. I could be doing PR for the Fit Store. Oh my gosh. This is all very exciting. This is all very exciting.
Okay. Actually, you know, what's so funny is I take now ballroom dancing lessons and guitar lessons. And I've been thinking I should take singing lessons just because Parker keeps telling me anybody can learn. I'm like, well, that would be nice. You know, it would be so nice to be able to sing the anthem. That's a tough song, right? There's a big octave jumps in it. A lot of variations within the musicality of the song, people that are music
people at home are going to be like, what are you talking about, Rob? Right. Use some better terminology, but most people get what I'm talking about. It's a tough song. Sing. Do you sing? I feel like you're a singer. Well, I just told you, everybody can sing. Yes, of course I can sing. Do you sing publicly ever? I do. I play guitar. I've sung publicly. You know what? I'll send you a video. I would love that. That would make me so happy. I actually, this is a funny story.
So many years ago, one of the. Pieces of business that the agency I was working with, this was before I had my own agency at the time, was Branson, Missouri. Now, Branson is known as one of the entertainment capitals of the world, and we were pitching Branson to win their business. And I came up with an interesting idea. So, of course, you have to come up with your pitch and give them how you can brand them, create awareness and call to action for people to come in and visit.
But we took our pitch and I wrote it into a song. And that was our presentation to the people of Branson. And some of the members of the Osmond family were on there. I mean, there were some names, some actual entertainers that have been doing this for years. And I wrote a song about Branson and that was the presentation. And they would say, we got the business because we knew what we were doing, not because of the song, but it was a good song.
And I ended up performing it in Branson in one of their theaters in front of about 5,000 people. So that was interesting. That's epic. That is an iconic experience. And a really good lesson for anybody else going after business is to be creative, right? Got to think outside the box, right? I mean, certainly when you're in a creative field and trying to create touch points, reasons for people to care about your brand, you need to do it creatively.
I mean, think about it. We just passed one of the cultural iconic events globally, the Super Bowl, right? And aside from the game itself, and this year's game wasn't one of the best, albeit, are the Super Bowl commercials. Everybody every year tunes in not only to watch the game, but to see who's got commercials that they're wearing, but what their creativity is and how they're presenting the brands. And so creativity is everything, right?
Yeah. My favorite this year was the mustaches flying off the Pringles can. Very cute, right? All right. So talk about outside of the box thinking. I mean, obviously that you know, brand iconic logo has been, you know, part of a Pringles forever, but who, who thought to actually have the mustache jump off and engage in creative wanderings around the world? Very creative thought, very entertaining. And you remembered it afterwards. Yeah. What was your favorite commercial this year?
Oh, wow. That's a good one. You know what? I think that actually that might have been my favorite as well. This was not a banner year. I mean, for those in the advertising industry, I apologize. There were a lot of great ones, but that was one of the ones that really stood out in my mind as well. Yeah, so silly. That's what I'm really out for. I'm out for silly. I don't want to cry in the commercial.
I mean, on occasion, they get you, right? But anything that's silly, anything that makes me giggle, not only at the moment, but after the fact, I'll buy a can of Pringles on. That's it. Thank you for that. Well, I'm an emotional mush pod. Dad of two boys, anything that has children in it or pets in it, if it's emotionally portrayed, you're probably getting a tear. And my boys make fun of me all the time. Like, Dad, are you crying again? I'm like, I'm sorry, I'm emotional.
I can't help it. So how incredible is that, that, you know, with a 30-second piece of film, people can reach into your soul and grab you and, you know, elicit that kind of emotion? Yeah, it's incredible. Incredible skills. The thing that gets me every time is the military. Just, that's it. The military. Right? I mean, we've got our things that, you know, reach into our past, our history, our commonalities.
And, man, that's incredible. And, you know, I'll use that as a jumping off point into one of my PR related tips, if you will, because we're in a new era of information consumption, right? I mean, never before have we had more platforms which to get information, you know, and your target audience is bombarded with messages everywhere they turn. and you need to learn how to use that. So I would invite people, broaden your sources for information, right?
Substack is great. Blogs, Vox, podcasts like Fitness, please tune in on a regular basis. It is amazing. Social media, I love YouTube shorts. You know, used to be once upon a time, you had to rely on newspapers, radio, and television. And now we have so many different platforms by which to get information and platforms with which to evoke emotion, evoke connections with brands. We just talked about the Super Bowl, but trust me, those campaigns exist far
beyond just what you saw on TV. They are in social media. They're events in real life. We have so many touch points. I encourage everybody out there, find as many different ways to. Connect with, with, with information because we're, we're lucky we have, you know, when I was younger and I wanted to do research for a, you know, a school project or something like this, I had to go to the library, look at encyclopedias.
Yeah. Right. I mean, I don't even know if kids today know what encyclopedias are, but that's how we got information. And look, it was old the minute it was printed. And now information changes in a millisecond, a microsecond, right? And we can stay on top of that. So I find that very exciting. And, you know, it's a great opportunity to, you know, going back to listening, engaging in conversations. Oh, I read about this or I heard about that.
And we're so much more informed and enlightened today because of it. Okay. So I got questions for you on that. If there's something, a major news event, It's a plane crash or a shooting or something. Where specifically do you go for that information? I'm old school, so I will still go to TV news because I like the visual in connection with the up to the second information.
But I do it in conjunction with social media because you can get more real-time information via social media than sometimes you even can in TV. And I will say, and this is a bit of a pet peeve of mine, while I love TV, I feel TV news has become politicized. And instead of being the place where you go for news and information, it's news and information as they want you to to see it through their point of view. So that's a bit of a disappointment.
But if it's breaking news, like for instance, one of my biggest clients is Stars on Ice. There's the Olympic figure skaters that tour the U.S. And Canada every year. And we were absolutely thunderstruck with the plane crash that occurred outside D.C. Many of the passengers on the plane were coming back from the U.S. Nationals, getting emotional, even talking about it in Wichita. And I personally needed to be on top of that. So I was all over. CNN is one of my favorites.
So yeah, definitely television, but social media, it's incredible. Yeah, I agree with you. I go straight to Twitter or X. I remember when Congresswoman Gabby Gifford was shot and people were like, what's going on? And I just searched on Twitter and I got all the information I needed. And then there's a range. So you're not dealing with one outlet's point of view. You're getting all the people saying, this is what happened. This is where and so forth. So, and we will be right back.
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We're back. Okay, if you're going to go for entertainment news, what's your favorite outlet? Well, let's see. I would say it's definitely social media. I have influencers that I follow. Look, I still love TMZ because I grew up in the days where tabloid media was king. here in New York, you know, the Post and the Daily News. I mean, there's nothing better than a sensational headline. So TMZ delivers it with quite a bit of flair and an often tremendous amount of accuracy.
You know, I know they are who they are, but they're still pretty doggone good. And then if you, like the gold standard in one of your clients, you're going to get them a feature on this one program or outlet. What specifically is that one lace you would kill to have all your plants featured? You know, it's a tough one. I will answer it. You know, I would say that my...
Go-to play there there's it's tv all right and it would either be one of the morning shows you know or it would be i love what probably my favorite news program is cbs sunday morning news and they do such a tremendous range from entertainment to news to culture and they just do it so well So that one is one that I definitely would love to get clients on. But really, it depends on what the story is. And it depends on who their target audience is and what the message you want
to get across. I mean, trade media is fantastic. If you're talking B2B, a business-to-business story, sometimes a trade publication is far more important than a general consumer publication. But if you're looking to talk to consumers, there are different places too. So it really depends on what the story is and who the target audience is, but I definitely have some of my favorites.
Getting on the morning shows, getting on, you know, CBS Sunday morning, those are the kinds of things that give you goosebumps. I like that. I like that. I'm sure some of our business owners that are listening are thinking, oh, maybe how do I get on that? So, okay. So tip number four, Rob Bailey.
You know, you're talking about media, right? So if you are in the business or you said, you know, if I'm a company and I want to get out there and maybe you're doing it yourself, maybe you have a publicist that's doing it for you, maybe you have a PR agency that you're working with, but familiarize yourself with journalists.
So because we live in an age where it's so easy to connect with people, people like to throw spaghetti against the wall and they try to pitch everybody at once with a single pitch. And I couldn't describe you and have a conversation about you, Fitz, to... A hundred different people the same way, right? Depending on their interest and who they are, I'd want to tailor the conversation what's best suited to their interests and their needs. What about fits? Are they most interested?
What will resonate with them? So if you're talking to a journalist, you know, the most important thing is I see you, I read you, I listen to you, I know what you cover. And this is why I think it's, it's interesting to you. And, you know, again, so many people just blanket pitch everybody.
And that's, it's, it's rude, you know, like if somebody came to you and wanted to be on your show and, but you could tell it was just a, you know, a one size fits all pitch and they didn't really watch your show and they didn't get your show, you, you would turn a deaf ear, right? I mean, what's it take? So let me turn the question on you. What's it take to get somebody as a guest on your show? What intrigues you? What makes you say, all right, you know what?
This person gets me. This person understands me. This person is pitching me somebody that I want on my show. Yeah. Well, I definitely, you're right. It's a turnoff. If somebody was like, I want to tell you about this great diet. And I think you oh, moron, we bash diets around here. Why would I ever have you? So that's annoying. Yeah, I mean, it has to be targeted to the things that my audience specifically want to hear about.
And I don't know, they have to be exciting to me. So I do, I receive pitches, as you can imagine, every day. And most of them I go, meh, meh, meh. I have to have a personal, I need that. I want to hear from that person. So yeah, I mean, it's definitely, there are turnoffs and I guess it's topic and personality driven. I need a little bit of both since, you know, unless we're doing something like this, there's a lot of science on the other side or athleticism.
So I don't know. Did I answer your question? That was a pretty bad answer. You did. You actually made my point in spades. You know, I mean, the truth is it's somebody, and this is, you know, you had asked me, you know, what are, you know, what's one of your, your biggest tips. And I gave you this and then I said, Oh, I'm going to change it to something else. But the thing I'd given you was listen, learn, then act, right?
Listen to what it is you want to pitch or learn or understand or become part of, then learn about them, right? Learn about who this is, then act upon it. Because now you're acting with actionable information because you've taken the time to seek them out, hear what they're all about. Learn why they do what they do and what's of interest to them, then you can act upon it. Three simple things. Listen, learn, and act. And I think it's applicable, honestly, to any field, sales, anything.
Yeah, probably medicine, too. Definitely medicine. How many times have you gone to a doctor and the doctors, you know, it's like they've got this, you know, question list of things that they're going to ask you and they're not even really listening to you. They're just going to decide what's wrong with you. And then they're on to the next. I almost feel like the medical profession, to some degree, has become almost kind of like a conveyor belt.
You know, next one and next one out. And I get it. You know, being a doctor is tough. You have constraints because of what insurances will pay and stuff like that. But you want to know you're being heard. You want to know somebody cares about you. That's the cornerstone of connection. And if your doctor can't connect with you, good Lord, how are you going to feel comfortable, right?
Well, it's so interesting. That's actually one of my favorite parts about my oncologist is whenever I go visit him, he says, okay, we go, we talk about all this stuff. He has questions and he says, okay, Fitz, do you have any questions? I'll say, maybe I'll ask him, okay, do you have any questions? He asks me at least three times every time if I have any questions. And then he'll start to wrap things up. But I definitely feel heard in any profession. That's vital, right?
You know, it's so important to not only listen to other people, but to feel that people care about listening to you. And, you know, for those of you at home that don't know what everything that Fitz went through, If you're a big fan of the show, you do know. For those that don't, Fitz is a cancer survivor. She is an amazing human being, and she chronicled every step of what she went through, which was so brave and honestly so brave.
It's enriching for other people that were going through the same thing. You know, I mean, you put yourself out there to say, you know, here's what I lost hair. Here's what I couldn't eat. Here's how I felt when I was trying to go to races and I couldn't even stand up. And yet I was there with the mic in front of all these people. Putting yourself out there is such an amazing thing. And it's actually on my next thing on my list.
Put yourself out there, try new things, step out of your comfort zone. I don't know a person that stepped out of their comfort zone more than you did. I mean, you were in the most uncomfortable situation, most uncomfortable time in your life, scary, the unknowns, and you did it. And everyone that was able to connect with you through that benefited from it. Thank you. Thank you very much, Rob. Very sweet. Well, I mean, it's true. And listen, my mom died of cancer when I was very young.
I was 10 years old. She died of colon cancer, and that is one of the, if not the only, one of the few cancers that you should never die of, right? All you have to do is go out there, get a colonoscopy, get a doctor that cares for you. I went and saw a doctor when I was 28 years old, went to a gastroenterologist, and I told him what was going on with my mom. And I said, look, I want to get a colonoscopy.
And he said, well, the insurance company is just never going to approve that. you're 28 years old. That means you're, you're, you're in the prime of your, of your health. I said, I know, but there's, you know, there's a pre-existing condition in my, in my family lineage. You did the colonoscopy, they found three polyps. I, I, by the time the insurance industry would have allowed me to have a colonoscopy, I could have been dead, you know?
So, you know, the, the, the truth is you put yourself out there and you find people that'll listen to you and care about you and amazing things can happen. That's brilliant advice. Brilliant advice. And I asked the guy, I volunteered for a colonoscopy a couple of years ago, which was actually wasn't as bad as everybody said. I mean, none of it is, right? But I asked him, I said, what percentage of polyps turn into cancer? He said, as far as we know, 100% of them.
So if you go and you have it and they see a polyp and they remove it, boom, they are removing future cancer for sure. And they metastasize very slowly, right? So if you just, even if you went once every three to five years, you're going to be fine. But I, you know, so many people, oh, I'm not going to do that. Like I know mammographies are not comfortable. That's it. They don't hurt, Rob. They don't hurt. They don't? Okay. No, they're annoying at worst.
They're really, they're not, there's no crying in sync. Ouch. That's for sure. Well, you know, but people are afraid and they think they are, or it's uncomfortable, or they don't want to talk about it. And, you know, being afraid in the long run can probably cost you a lot more than, you know, just an uncomfortable moment. Yeah. Yeah. People need to be afraid of the long-term consequences if you don't act, whether it's, you know, of course, disease and then professionally, right?
Because if you fail to pursue your dreams, your goals, your ambitious ambition, you look back one day with regret. Oh my gosh, nothing seems more painful to me. So yeah, got to ask. And to that point, segue into my next point, find what you love and do it. Because to your point, you don't want to ever look back in your life and have regrets, or I wish I had done this, or I wish I had tried that. I love what I do. I'm not going to be a millionaire doing what I do, but I don't care.
I get up every morning and I look forward to doing what I do. I tell you one of the first things I do and you'll love this. All right. So I'm a big runner. I love running and I've run for years. But, you know, as I've gotten older, running doesn't love me. It's had its impact on my hips and my knees. So now I walk more. but as I'm doing it, it releases endorphins. I get some of my greatest ideas while I'm exercising.
So, you know, I mean, I, I love doing it and, and, you know, my body said, well, you're not gonna be able to do it the way you used to love doing it anymore. I'm not going to be running, you know, probably in any of your races anytime soon fits, but you know, maybe once in a while I could, but I still found a way to do it, you know? So you find what you love, you find ways to do it. And what a better way to live your life than doing things that you love and
doing things that you don't love. And then you find, oh, wait, that wasn't that bad. I completely agree. But yeah, passion. Passion inevitably will make people great, don't you think? Oh, 100%. Listen, you and I are passionate people. We passionately convey our love for the things that we enjoy. We're passionate about our gators. We're passionate about our professions. We're passionate about our friendship.
I can't imagine a duller way to go through life than to not be passionate about something. Find that something you're passionate about and do it. I was talking last night to a figure skater who's one of the best figure skaters in the U.S. right now. And I was just getting to know her a little bit.
And she was telling me, uh i said well you know what's one thing that people would know about that you're passionate about and she used the the word hold on a second what was it was i think it was t tcg tmg hold on one second it was you know what it was i'm gonna get her on so i'll just say she's into pokemon and she's into all these things and i was like oh my god that's so incredible she's like yeah i love it everywhere i go like if when you know she's gonna
be on on our stars on ice tour and she's It's like, wherever I go, I'm going to find stores that sell that stuff because that's my passion. And I thought, well, that's great. She's like, I know I sound like a geek. I'm like, no, you don't. You sound like somebody that found something you love and you get every chance you get, you go and enjoy it. Well, you know, what's so interesting is, A, I think we're all a geek over some things, but there's a lot of just wisdom in what she's done.
So I travel alone almost all the time. You know, I'm with people at races, but maybe if a race is shorter and I don't have the whole all-encompassing thing, I'm alone. You know, and so my other passion is animals. And so a couple of years ago, I just decided, okay, everywhere I go, I'm going to go to the zoo. I'd like to announce a race in every state.
I'd like to go to a zoo in every state so far. I think I've hit about 20 different states with the zoos and it's just, you know, that's her Pokemon. It's my zoo and I'm pretty dorky there at the zoos and that's just fine by me. It's, it's, it's. All right. So I love that. And I'm going to throw a question to you. All right. Cause I love zoos as well. What is your favorite zoo and what's the most memorable moment you've had at a zoo? Oh, Well, so my favorite zoo is St. Louis Zoo.
It's beautiful. And I have some stipulations. If you want to be a five-star zoo, you have to have at least one of. You have to have a grizzly bear or a polar bear or a cassowary, which is the world's most lethal bird. I'm obsessed with cassowaries. So they have grizzly and polar bears. I don't believe they have cassowary, but the St. Louis Zoo is fantastic. It's well organized. It's beautiful. It's got those bears. And then my most memorable experience at a zoo. And I consider an aquarium a
zoo. It's, you know, animal. It was this September. I went to the Georgia Aquarium in Atlanta and I swam with the whale sharks. And it was amazing. Is that something everybody can do or is that something you have to do? It costs you a few hundred dineros and it is worth every penny. It's not only worth it. It's something I will go do it again. They set you up with, there's only eight people allowed per day. They do it at the end of the day at maybe four o'clock. They give everybody
a wetsuit. They have hundreds. So they have a wetsuit to fit everybody of every size. They give you the snorkel, the mask, the whole thing. And then you get in this massive tank. It's about 200. It's two football fields. worth of water. And there's two massive whale sharks and they are sharks, not whales, but they don't eat big things that their mouths are little long, wide slits and they eat krill and shrimp. And then there's massive rays and thousands of other sea creatures in there.
And that is by far and away the best experience I've ever had. How do you interact with them? Do you like swim next to them? Because they're massive creatures, right? They are. So I tell you how I wanted to, I wanted to spring down and hug it and kiss it. And if they wouldn't have threatened me, I would have done those things. But they make you wear a life vest so you're stuck floating. And they tell you if the sea creatures come to you and they touch you, that's okay.
But if you reach out and touch them, we will remove you from the tank. But the thing is the whale sharks are so... Interested in the people that they come right up. I mean, they were too inches away from my body and I was arching so bad. Just if I could have gotten my boob, my boob on those sharks, I'd be like, oh, I touched it. So I could have touched, I could have groped, I could have petted and all those things.
But yeah, I didn't actually get to touch. One of the whale sharks bumped into one of the other swimmers, which I thought I was very jealous. I'm not usually an envious person, but I was green and it was just magical. And they're beautiful. They look like they're hand painted. Their skin is breathtaking. So I highly recommend that. And right before that, I got to interact with a beluga whale and I got to kiss it. And that's number two or three on my list.
Well, that's incredible. And I will tell you, because I'm a big believer in energy and I think animals, animals can sense energy and, and, and people. I was in the Dominican Republic a week or so ago and I went horseback riding, something I hadn't done in a long time. But before we went in, I went into the stables and was just walking by the horses and trying to interact with them and looking them in the eye if they wanted to, if they didn't, they turned and, but animals can sense your energy.
So clearly, the whale was, you know, was especially the beluga, if it allowed you to kiss, I mean, it could have swallowed you whole. Right. You know, they sense energy and people sense energy. Right. You know, there are some people you just naturally, not physically attracted to. I'm just saying there's. Strong, too. Yeah. Yeah, you're just drawn to people. It's that kind of energy. But animals, I know animals are big with that. I love animals.
So I would love to do what you do. I've only been to maybe three or four zoos, but I enjoyed the experience very much. I've been to a couple of aquariums I've never, ever swam. And I'm going to seek that out. So thank you. Yeah, of course. It's worth the trip. and yeah, Georgia Aquarium just in general is magnificent. It's certainly the only place in America you can swim with whale sharks. I think the only other place on earth is in China or something like that. So invest.
You and your wife could totally go do that. That's an anniversary or something like that, an anniversary adventure. I like it very much. She prefers shopping over swimming with whales, but I will bring it up. I will definitely bring it up. Well, if she doesn't agree, then I'll join you. There you go. It's a day. Howl time. Gators in the day. And we will be right back. Are you looking for the perfect gift for a loved one battling cancer?
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We're back. All right, Rom. So what's next on your list? So this kind of fits nicely on what we're talking about, you know, whether it's energy, it's connecting. To me, the biggest thing anybody can do, whether it be in business or in your social life, is networking on a regular basis. And I say this as somebody that is absolutely horrible at it. I've met so many wonderful people throughout my life. And you would think that I would take a moment to remain in touch with them.
And it doesn't take a lot, right? With social media, it's very easy to do. But if you're going to network and you're going to stay in touch with people doing it in a genuine way. Right. Don't be like when, when people have their birthday and it shows up on, on Facebook, if I know that person, I don't say happy birthday to them on Facebook. I will go in and I will send them a text. Let them know that I, you know, I actually care, but, but networking is the
single most important thing. And, and I am so in awe of people that do it well and do it every day. I agree. And I also, can I tack on that? I think the cold calling, not the best way to do it. I think it's best to, like I get hit up on LinkedIn all the time and I, and I feel bad. I don't even respond anymore. I don't, I just don't have the time to respond to seven cold calls a day. Right.
So, but real connections. I also think one of the most lovely ways to interact with people, once you've met them, and if you're trying to build a career, put something in writing. Put a pen on paper and put it in the mail. I think that's one of the most profound ways to connect with people because it's completely unexpected and archaic, right? Well, I'll give you a little anecdote along that exact line. So my oldest son, who's 27, and he loves to travel.
He travels with business, and he goes all over the world. Every place he goes, he sends postcards. Oh, who does he send them to? He sends them to me. He sends them to his grandparents. He sends them to his friends. You know, here I was in this place, and he writes something, you know, clever or sweet or anecdotal. of me, but just a little snapshot in time for wherever he is and he sends it to you.
And, and, you know, listen, postcards, you know, it could take weeks sometimes to get them, but I'm always so touched when, when I do, because it took time to your point, you know, don't just, you know, reach out to, to somebody and especially don't make it about you.
Right. I mean, you know, you make it about them or listen, I know that I see that you post about this a lot and I saw this new story and thought of you, you know, that's how people want to know that they're being thought of not being used. And I love the fact that he did you to your point, the old fashioned, write a letter, you know, connect with, with, with people that takes time. You got to go into a store, you got to buy postcards and you got to give some
thought as to what you want to write them. I love it. That's very sweet. And how I can only imagine it must feel like a holiday when you go to your mailbox and there's a postcard from your son. You know what? Yes. A hundred percent. And then, so I love to put them up on my refrigerator. My wife is a professional organizer. So to her, a clean refrigerator is paramount. So, but she will allow me to put the postcards up there for a little bit.
And then we have another place where we keep them in perpetuity. That's hilarious. I'm learning so much. Okay. Next up on your list. Oh, all right. Let's see. Oh, this was, so we, we, we talked about, you know, TV and I love TV and I love to watch my wife and I have a lot of shows and stuff that we watch, but one of my passions is reading. And I love reading because it sparks the imagination, right? It's like TV and movies are almost kind of a lazy way to be entertained because
you just sit back and it all unfolds before you. and you don't have to do a thing, but watch it, right? But when you're reading, you have to think about it. You have to visualize what the people look like. You have to imagine the scenes, the scenarios and everything. So I love reading because it's a great way to consume information, but it's also a great way to take your mind and bring it to another place because you have to bring what you're reading to life.
Yeah, and what a all-consuming way to, you can't text and read at the same time. There's, it's a choice. You have to pause one for the other, right? Yeah. What, what is your favorite book, Rob? Oh, wow. I don't know if I have a favorite book. I have a favorite author. I love Harlan Coben. I love that sort of, you know. Not, but, you know, sort of cop driven, you know, So I'm not explaining it well, but anybody that's a fan of Harlan Coben is, yes, I know. I love him too.
He's great. He's got lots of shows on Netflix that his books have been turning. So I love those. I love to be entertained. But listen, being in the field that I'm in, I also love to read People magazine. I love to keep up with what's going on with celebrities. I love Rolling Stone because I love music. But yeah, I would say my favorite author is Harlan Coben. And I definitely like horror, and I like those kind of like crime. Okay. Okay. Fiction. Fiction. Fiction. Fiction. Yes.
Although I love history, too. I was a history minor in college. So whenever I do go to places, I love to go to museums. So I would encourage anybody that goes down in New Orleans, I guess you're going to want to go to Bourbon Street. Everybody wants to go to Bourbon Street. Go to the World War II Museum. It is one of the most incredible museums in the country. There are tremendous museums in almost every city you go to. Either it's just a snapshot of the culture or periods in time there.
Museums are incredible. Big history buff. So that would be the other thing. I do like to read a lot of history books too. Books and museums. Smarty pants. That's what I said. That's a theme of the show. Rob Bailey. Now imagine if you and I could go to a museum that allowed us to swim with whales. We would just accomplish so much. We're going to have to make that happen. That's going to be this next weird venture. Let's do it.
All right. What else do you get? And we'll get CBS Sunday morning to do a piece of it. That's it. You know, it probably is. Just get something kitschy and weird, right? Oh, you'll enjoy this. So this weekend I announced the Publix Gasparilla Distance Classic. And we have a lot of Floridians there. But then we have so many people, thousands of not Floridians. And so at some point during one of the races, it said blah, blah,
blah. I was telling him about the entertainment on our course, which was legit. And then I threw in, I said, at mile seven, we have an alligator petting arm. We have seven alligators will be laid across the road. Just know that they want to cuddle. It's fine. Take your selfies. Alligators that want to cuddle. Yeah, yeah. You're going to have to elaborate on that one, Fitz. But yeah, they look like, are you being, really? They're there?
No, no alligators. I mean, there might be in the lake or the ocean, but yeah.
No alligators but people will fall for anything that's oh so they're not real alligators no there are no alligators here wrong listen it was just exactly telling you listen all i heard was alligators in my mind just weren't just lying to thousands of people that's right i figured it's better to do the lie without the alligators are there and have them not be there than to have alligators on the course and not warn them but yeah i also threatened that
there were big swarms of mosquitoes at mile three and nobody had to deal with that so so i saw and i can't remember where i saw it was just the last couple of days i should be able to remember but i can't but but you'll like this so it was for a race and in this race they had people that were playing zombies so all throughout the race are you familiar with this yeah yeah yeah for sure zombie where was it because i was fascinated by it but i not apparently not enough
that i remembered where it was they actually have those all over the country. Usually the shorter distance races, maybe five Ks. And yeah, so people, you dress up either as a zombie or as a real person. And some people are chasing you and the other people are the victims. It's very funny. You know, the running community is so lovely because of course, some people are very serious and focused on speed. And then the rest of us are just like, oh, we're going to exercise. We're going to be together.
We're going to dress silly and have some fun. And yeah, yeah, zombie run. You would love a zombie run. And you don't ever have to run at a race. You could always walk. So let me ask you a question. Yeah. So back when I did like to run, I always liked running by myself. I always felt constricted if people were around and I liked listening to music. Are you allowed to listen to music when you are running in a race? Is that allowed?
So some races, yes. Some races, no. If you're trying to win a race, it isn't advised because that's one of those rules where you could be disqualified for having music on. But for a middle to the back of the packer where you're actually not trying to take home some bling, you know, there's rarely someone going to be like, get off of our course. You've got an earbud in. But it's advised to wear only one earbud.
So then you can hear, listen for your surrounding us on the other side or one of the joint conduction headphones.
So they they rest right underneath or right at where your job phone is like where your both your teeth hit you're straight through your jaw quality music so yeah if you're going to try to win a race i would not recommend it but is it a safety thing yeah there's just some rules for the fast folks they're they're it might maybe i don't know i don't know why they won't let the fast folks listen to music, but they won't. But if I show up to a race and I listen to music, nobody cares.
And they probably don't care if you listen to music too. I just do it. The safest way to do it is one headphone in. And then my thoughts are always, part of the race experience is hearing all the crowds or hearing the other people and stuff. So you don't want to... You know, mute all of that. Right. You'd miss out, you'd miss out on that. Well, I know one of the things that you had asked me was to give you to our song that, that I exercised to.
And I had to wait though, you got to wait to the end though. That has to be at the end. Oh, I will. I won't mention it now, but I will say something else that I have a huge extensive, playlist that I've created for running because to me, and that's why I asked about music, And music is such a great motivator when you're running, right? Like I said, I get a lot of ideas. So sometimes I can just mute it. I can pause it. Oh, my God, I just came up with the next great idea.
But if I'm like something, you know, you have those days you get out there and you know you have to exercise. You know you need to, but you just do not. You want to be anyplace else. Music is, to me, one of the greatest motivators to get out there and do that. So that's, that's why I wanted to like, you know, maybe that would cheat. Like if you're listening to a great song, maybe it would help you. It does.
It's proven there. There have been studies that prove certain music will benefit certain workouts. So yes, you were spot on, accurate, dead accurate. And I agree. I love music. I love it. I love, I love podcasts. But when I go to do strength training or running, it's straight to my boom, boom, boom podcast or music list that keeps me going. So I have a question for you. So, and I think I mentioned up front that I was a sportscaster. That's what I did before I got into PR.
So one of the first jobs I had was as a production assistant for WFLA in Tampa, the NBC affiliate there. And I remember... Dick Crippen, who was the sports director at the time, is a legend. He's not there anymore. But I remember going to spring training. Have you ever been to any of the spring training sites in Florida? I have not. You have not. No. Actually, that's a lie. I think I've been with an international soccer team at Disney. I think I can't even remember who it was. It was Kaka.
Was it Kaka? I played for Argentina, I think. But other than that, none of the real spring training camps. Tell me about them. Well, I mean, it's just, you know, it's at the beginning of the season. It's light. It's fun. It's very good. You have access. Because we've all been to professional stadiums, right? I mean, they're coliseums. And you go there and it's very, very unlikely that you're going to be able to interact with the players.
Maybe before the game, they might come and sign something. Baseball is obviously a little bit more laid back than some of the other sports, but spring training was so nice because, I mean, now they're starting to build big stadiums for spring training. But, you know, in general in the past, you just walk right up and you're like, you know, a chain link fence away from the biggest star. So it's just, it's very cool.
Well, it sounds fun. That sounds like something I could consider doing. That's for sure.
Maybe you should have a race that goes from like one spring training site to the other because a lot of them are are close by and then you could you could race watch a little bit of a game go on i mean i don't know how much of a race that would be that might be more of an interactive experience but you know it could be something new you're creating you're creating running themed experiences on a regular basis well i gotta tell you i don't actually create any running i just to make happy noise.
I don't know, like somebody else, but all I'm thinking about, honestly, I'm thinking, hmm, I could get some talented baseball man on my podcast, which would be fun. And then I enjoy the baseball men in the tight pants. So I can just. Which is a tacky response, but it's the truth. I use other things. All right, Rob, next tip. Let's see. Going back to business. This has to do with networking and relationships, but I feel like keeping a client is so much easier than getting new ones.
Obviously you always need to keep the pipeline filled, but I've had my own agency, good Lord now for 24 years. And that's not easy to do, right? It's, you know, a lot of people say, I want to go out on my own. I want to start something and it's, it's brave and it's, and it's rewarding, but it's hard to keep a, And a big part of that is new business. But the key thing is maintaining and keeping the relationships. Like I said, I had worked with the Wiggles for over 20 years.
I've worked with Stars and Ice for over two decades. You build these relationships and these people don't just become clients, they become your friends. And it's a very rewarding way. So, you know, I, I would, all those, you know, entrepreneurs, solopreneurs, people with small businesses, you know, treat your clients well because they're your lifeblood and it's far easier to maintain a client than it is to get a new one. I completely agree. Yeah.
Yeah. Same, same thing for my business as well as me maintaining good relationships and, and doing my best, right. Always doing my best to please people. So I get to get people come back and be on the show again. How many repeat interviewees have you had back on the show? Is there a much of a, you know, is it mostly just always new or do you get some people to come back with any sort of regularity? And it sounds like I'm pumping for an opportunity to come back again in the future.
Well, the answer would be yes, please come back again. I think I probably had 10 people reappear on my show. And what was the reason you had them come back? Was it that they were doing something new or they were just such an engaging guest? What, what, what makes somebody a repeat visitor? Well, I'll start with the person who's been on my show. The most is my announcing partner, Rudy Novotny. He's a, he's, he's my announcing partner and he's, he's got a big voice and big personality.
Everybody loves him. He's a great guest. People want to listen to his show if he's on and the contents spectacular. And he pretty much does what I tell him to do.
A well-behaved guest Rudy would you like to be on the show he's like okay Rudy you're gonna be on the show so that um my daughter Ginger she's now a sexpert and she is I've been seeing that I've been seeing the posts and stuff like that how does a mother feel about her daughter becoming a sexpert because that seems like you're very proud of that I am you know what she has a passion And she's garnered so much information.
Now, mind you, she's a kid who did not go to her own sex ed in fifth grade because she didn't want to. She wouldn't hear anything of it. And then she just there was a statistic she learned in high school that it's. Most American high school students have like 15 hours of fire drills every year at school, yet only five students are burned into America every year. Yet most high school students have zero sex ed, and there are millions of STDs, assaults, rapes, unwanted pregnancies, etc.
And so she thought, well, that doesn't make any sense. This is just her. She was in a fancy research program in high school. And so she kind of pursued that information. And then she thought, wow, people really aren't getting necessary information about their own health and sexual wellness and stuff. So, so yeah, she chose it as a necessary deal. She does not want to work with children. She does not because it's good because sex and children doesn't do not go together.
Right, right. And, but, you know, at some point they need to learn, but she didn't want to deal with the parents. Right. So right now she's most, mostly amongst her peers. She had six presentations at UF this week, paid for. She's a killer speaker. And yeah, and she wanted to do this before she even had her own first kiss. So I think some people might be uncomfortable, like, oh, my kid's a skanky kid or whatever. Ginger is not. She is anything but.
And she's just smart. And she has this personality that allows her to make this very uncomfortable conversation or uncomfortable topic very comfortable for the masses. So I support her fully and she's been on my show. And these are the rules, Rob, though. I say, OK, we can talk about sex. Do not talk about your sex life. I will not talk about my sex life. And that's kind of like where we find a comfortable space, but she said we both have the same silly personality.
So I do, I do have to take a deep breath sometimes while she was, while she's talking and a lot of listeners, they reach out and they say, Oh my God, I can't believe you can have those conversations with your kid. And sometimes they challenge me, but. But you know what? That's, that's actually kind of interesting. And because how many times in our life and in society do we shy away from discussing things that are important because they're a little bit uncomfortable, right?
We tend to be a little puritanical as a society here in the U.S. And you go to other countries around the world, they don't share that. They're willing to have these kind of discussions. And to your point, they're better off because of it. There's probably less incidence of sexually transmitted disease. There's probably less incidences of sexual molestation. There's probably less incidences of people doing something that they're not comfortable doing because they discussed it.
So I applaud that. I think there should be more of that in the U.S. And more of that with parents. We always were like that with our boys. We discussed everything. Till to this day, when they come over, we just sit around and talk for hours. So I applaud that. And I think that because she is doing that, she's creating an environment where people can not be uncomfortable and realize this is an important subject to discuss.
Yeah. I mean, we all exist because of sex. It's something that most nonprofits are going to have. And hopefully. How many of us were born in a test too, right? That's right. So anyways, very proud of her. So thank you. Thank you. All right. How many tips have we gone through, Rob? Oh, my God. I would think most of them. Let's see. Okay. This fits along the same lines where we're talking about comfort and meeting people.
Be open to everyone you meet as you never know what each encounter will bring. So how many times have you walked into a situation where you're meeting somebody with a preconceived notion, either somebody has told you something about them or you judge them by the way, the clothes they're wearing or the way they talk or the way they conduct themselves. And immediately you've put up a barrier.
You're not allowing yourself to be open to who they are as a person and what they might be able to bring you as an encounter because you've got this preconceived notion of this is what they're all about. Well, you don't know what they're all about. You haven't talked to them yet. You're making a judgment. So to me, be open to everyone. And it's a hard thing to do, right?
Sometimes, you know, you're just not in the mood. You're just, you know, you've had a bad day, but If you can step outside of that and just be open to people and open to encounters, wow, what a magical, magical world we live in filled with so many wonderful people. Dive in like a tank full of whales. Like a tank full of whales. I love it. I love it. And I think we, are we on 10? Are we on number 10? I've been trying to keep tallies. Oh, I think we, I think we surpassed 10.
You gave me a little leeway. Maybe it was a 10 plus one, but we have definitely surpassed the 10. Okay. Well, before we go on to the final questions, I got to ask, will you come back? Oh, anytime Fitz it's listen. I love talking to you.
And for those of you again, listening at home, you need to understand that when Fitz and I do get on the phone and talk to each other, and it doesn't happen as much as, as either one of us would like, we actually just talked for a long time and we just, you know, share things. So this is hopefully it's been entertaining for everybody, but I know it's been very entertaining for me and I always love any opportunity I get to talk with you.
Yeah, that's the same. I mean, you're so smart and charismatic and you just know your stuff and I enjoy you thoroughly. I have zero doubts. My audience not only has enjoyed the conversation, but has learned things to make them better. And they're high achievers, you know, of all different varieties, but they want to do better, you know?
And so when you have the opportunity to get an actual expert, a successful person with a great head on their shoulders and just learn from all the decades of experience and the people you've met and the things that you've done. It's just a way to, it's, it's an injection, right? It's an injection of knowledge and inspiration. So thank you. Thank you. Okay. Your communication tip. All right. So I think I've already given it, you know, but, but I, but I do have one more.
Find your true, authentic story and share it. We all have our true self, our true being, our true essence of our company, our true essence of our products. Find what that essence is and share it. Authenticity goes a long way. You know when you're talking to somebody that's just blowing smoke at you. You know when you're watching or reading something that's designed to drag you
in. But when it's real, when it's authentic, then you can feel it, then you can engage with it, and then you can decide if you truly like it. So, you know, I know Fitz is one of the most authentic people I've ever met. I try to be as authentic as I can be, and I'm 100% attracted to people,
companies, and brands that do the same thing. You know, it's something that has started crossing my mind, Rob, Mr. Brand Stand, is that I've been confronted with opportunities or so, or opportunities, I'll just say, recently. And in my mind, I'll think, it's just not on brand, you know? And it's not that I'm thinking about my brand. I'm thinking about who I am. That doesn't mesh with me, who I am. So knowing who I am and knowing what my
brand stands for allows me to say no when I need to. And no is often very hard for people. But yeah, you should know what your brand is, whether you own the company or you're an employee. You know, this is the person you are and or the personal person. What are we saying, personal relationships, but yeah, know who you are. And then you can lean into the things that are reflective of who you are. And then it's an easy decision to step away from things that don't match.
A hundred percent. And listen to, you know, just hone in on what you said about, you know, do I have my own personal brand? You do. You fit as a person is a brand. Now, we tend to think of brands as a commercial thing, but it's not. All brand is is a representative, representation of an idea, of an ideal, of a person, of a thing. It's just a representation of it. And you want to represent yourself authentically. So you are a brand and you put yourself out there every day as that brand.
And we all do, right? We're judged by it. We're hired and fired by it. We're engaged. We're loved, we're hated, all because of the brand that we are. And listen, if it's your true brand, then you can accept whatever the judgment that comes down the pipe. Because, you know, I am who I am. You know what? If you don't like me, that's fine. That's okay. But I like myself and I'm authentic to who I am and I can live with that. Yeah. Isn't that a special thing to be able to just dig in and say,
okay, love it or hate it. It's me. Okay. And then our final, final tidbit you're going to give, and I know it's going to be a good one, song of the show. All right. So you asked me a song that I work out to, right? I mean, if it was just any song, I would tell you my favorite artist is Jackson Brown. I love Jackson Brown. I know every word to every song he's ever done. And nothing is a better soundtrack to my life than Jackson Brown in so many ways.
But there aren't too many Jackson Brown songs that are so upbeat that I'd want to work out with them. But there's not a lot of them. Like if you looked at that massive playlist, I have my running playlist. There aren't a lot of Jackson Browns. No, he's not there. But two that I really love, well, I'll start with the second one first, because it's now, you know, Tom Petty, who actually was lived part of his life in Gainesville.
For those of you that are outside of University of Florida and don't know that, I actually, when I went to school there, I had friends that lived, we called it Petty's Past Pat. It was a house up on the hill, and that's where Tom Petty lived with his bandmates at one point. It was a cool party pad. And we had a lot of fun there. But I love the song Running Down a Dream. It's just got so much energy, and it's a great song to work out and to run to.
But one of my all-time favorites, and it is a one-hit wonder by a band called Katrina and the Waves. And it is Walking on Sunshine Walking on Sunshine Love that song If you listen to Walking on Sunshine And you aren't bopping and moving There's something wrong with you Because this song It just puts you in motion. You know, what's so great is many years ago, I mean, decades ago, someone told me, they said, you should pick a theme song. I said, what?
They said the theme song of your life. If you have a show on your life, what is that theme song? It's Walking on Sunshine. That is my theme song. It's been with me forever. And it just, you're right. Well, it matches your personality because you literally walk on sunshine. So I can see it. Unfortunate. What a great choice. Two excellent choices. All right. So we want people to run for those songs and
give them one other exercise suggestion. What should they be doing while listening to Running Down a Dream and Walking on Sunshine? Yeah, what if you're not running and you're not walking? What's another type of exercise that I engage in? I like HIIT, high intensity interval training. I'm a big believer in that. You get your heart rate racing for a minute, then it comes down for 20 seconds. I mean, there's different. There's another one somebody just told me. Is it Tabita?
Tabata. Tabata, Tabata, Tabata, Tomato, Tabata. Yeah, so that one I need to learn, but I do love hit. And good music, honestly, can just get you in the spirit, get you in the moment, and can really infuse your way into a great workout. Good sweats. Rob Bailey, I adore you. Thank you so much for being on my show. It was my pleasure. You are a saint. Okay, you have one more assignment, and you have to look at the camera. And with gusto, tell everybody to get to work.
Please listen to me. If you've in your life heard something, listen, responded, and acted upon it, please do it now. Get to work, people! And go Gators! Oh, thank you. Magic, magic. Thank you, Rob. I have to run to the stupid mechanics right now, but that was a 10. Yeah, you're going to be running late. I thought you needed to be there at 5, right? Well, it's just downtown, so I got to hustle, but that's okay.
That was a 10 out of 10 out of 10. I love you so much. As soon as this is published, I'll share it with you, okay? You're the best, Fitzy. I'll talk to you soon. Bye. Bye. Hi, this is Rudy Novotny, the voice of America's marathons. We all love how much running has benefited every aspect of our lives, so much so that most of us only wish we'd started sooner. Wouldn't it be wonderful to gift the opportunity to children of today? Well, you can.
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