183 - How Nike Plans To Double Revenue With NFTs
Oct 31, 2022•28 min•Season 2Ep. 183
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In December 2021, Nike shocked the web3 world when it purchased 2-year old design studio RTFKT. But upon closer inspection, the move makes total sense for both companies as consumers and sneakers hurtle towards the metaverse at an alarming speed. On today's show, we'll look at WHY Nike buys certain companies, and how RTFKT positioned itself to be one of them.
For the best experience, listen in Metacast app for iOS or Android