The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit - podcast cover

The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit

In this podcast, serial entrepreneur Hadi Radwan will sit with founders and entrepreneurs to uncover how they acquired their first 100 paying customers. This podcast is designed for early-stage founders or soon-to-become entrepreneurs who want to discover tactics, frameworks, and advice on how to reach this important milestone.

Episodes

[Raised $27 million] Ep.169 - The Playbook of a Founder that Grew his Business to 99k Users

James Hawkins is the co-founder of PostHog, an open-source product analytics platform that lets developers track product usage, understand the impact of new features on user behavior, and integrate product and user data with data warehouses – all without sending any data to a 3rd party. The Company has raised to date $27 million from Y Combinator Continuity Fund and GV (formerly Google Ventures). Where to find James Hawkins: • Website: PostHog - How developers build successful products • LinkedI...

Oct 24, 202433 minSeason 4Ep. 11

[Raised $1.5 million] Ep.168 - The Power of Event Marketing with Joe Lewin

Joe Lewin is the founder of Foundy, an acquisition marketplace where startup shareholders – including founders and employees – can anonymously list company equity on the Foundy platform to raise funds or seek full or secondary buyouts. Foundy has raised $1.5 million. Where to find Joe Lewin: • Website: Foundy | No.1 Advisor for Selling & Buying Businesses & Raising Capital • LinkedIn (2) Joe Lewin | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Subst...

Oct 17, 202431 minSeason 4Ep. 10

[Raised $200 million] Ep.167 - How Chris Bach Built Netlify to 35M+ Sites

Christian Back is the founder of Netlify, a software platform that allows developers to build highly-performant and dynamic websites, e-commerce stores, and applications. The company has now raised close to $200 million from Bessemer Venture Partners, Andreessen Horowitz, Bond, EQT Ventures, Kleiner Perkins, Mango Capital, and Menlo Ventures. The company boasts more than 5 million developers using the platform, although many are using the free tier. It took the company five years to reach 1 mill...

Sep 30, 202444 minSeason 4Ep. 9

[Raised $34 million] Ep.166 - How This Founder Grew a SaaS Business from 27 to 1,000 Customers Using Just $3k a Month on Facebook Ads

Chris Ronzio founded Trainual, a software platform that helps businesses document their processes, policies, and procedures in one place. It provides a centralized location for employees to access training materials and ensures that everyone is on the same page. Trainual also offers features such as onboarding checklists, quizzes, and analytics to track employee progress and improve training effectiveness. Trainual has raised to date more than $33.75 million from notable investors such as Altos ...

Sep 26, 202427 minSeason 4Ep. 8

[Raised $6 million] Ep. 165 - How this Founder started only with $4k and grew to millions of ARR

Shafiq Khartabil, the co-founder of Ogram, an on-demand staffing platform, matches qualified local workers with jobs in Hospitality, Retail, Logistics, and more. Ogram has now raised a total of $6 million from Modus Capital, Aditum Investment Management, Dtec Ventures and DAAL VC. Where to find Shafiq Khartabil: • Website: Ogram - Part-Time Staff On Demand • LinkedIn (3) Shafiq Khartabil | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Substack • LinkedIn: Ha...

Sep 23, 202422 minSeason 4Ep. 7

[Raised $10 million] Ep.164 - How the Founder of Odoo grew the Company to 10 million users

Fabien Pinckaers is the founder of Odoo, a Belgium-based provider of open-source business software that ranges from inventory management and ERP to human resources and CRM software, marketing tools, and more. Odoo has raised to date more than $10 million. With 10.6 million users on its platform, Odoo is a prime example of the strong payoffs to be had from economies of scale in the most successful open-source projects. Odoo is similar to many open-source projects where customized programming, sup...

Sep 19, 202423 minSeason 4Ep. 7

[Raised $35 million] Ep.163 - This Founder was able to get buy-ins from 300 Global Payment Providers

Juan Pablo Ortega is the founder of Yuno, which enables any company to manage all payment methods and fraud providers through a single integration. Yuno has raised to date more than $35 million from notable investors such as Andreessen Horowitz, Tiger Global, Kaszek Ventures, and Monashees. This is Juan's 2nd startup. Before Yuno, he co-founded on-demand delivery unicorn Rappi (which as of last July was valued at $5.25 billion). Where to find Juan Pablo Ortega: • Website: Yuno | The Go-To f...

Sep 16, 202429 minSeason 4Ep. 6

[Raised $3 million] Ep.162 - This Founder grew his company to 1200 customers in 12 months

Josh Pillsbury is the co-founder of Summit Insurance national insurance brokerage and risk management firm headquartered in Kelowna, British Columbia. Shaping the future of commercial insurance through technology-driven risk management and insurance solutions. Summit Insurance has now raised a total of $3.5 million since its 2020 inception. Where to find Josh Pillsbury: • Website: Summit - Commercial & Business Insurance Solutions Canada (summitcover.ca) • LinkedIn: (3) Josh Pillsbury | Link...

Sep 12, 202422 minSeason 4Ep. 1

[Bootstrapped] Ep.161 - The First 100 with Gary Ross, the Founder of Blip

Gary Ross founded Blip, a tech-enabled and digital-first small business insurance agency. Where to find Garry Ross: • Website: (11) blip: About | LinkedIn • LinkedIn (11) Gary Ross | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Substack • LinkedIn: Hadi Radwan | LinkedIn If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people. We re...

Sep 09, 202413 min

[Bootstrapped] Ep.160 - The First 100 with Kevin Stewart, Professional Premier League Football Player

Kevin Stewart is a professional footballer who plays as a midfielder. Born in England, he plays for the Jamaica national team. He has previously played for Tottenham Hotspur, Crewe Alexandra, Liverpool, Cheltenham Town, Burton Albion, Swindon Town, Hull City and Blackpool. Where to find Kevin Stuart: • LinkedIn (11) Kevin Stewart | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Substack • LinkedIn: Hadi Radwan | LinkedIn If you like our podcast, please don&ap...

Sep 05, 202433 minSeason 3Ep. 71

[$3 million] Ep.159 - The First 100 with Miles Thorson, founder of Odie Pet Insurance

Miles Thorson founded Odie Pet Insurance, a New York-based tech-enabled pet health insurance company, that raised $3M in funding from notable investors such as Walkabout Ventures and Slow Ventures. Where to find Miles Thorson: • Website: Odie Pet Insurance® | Affordable Pet Insurance For Dogs and Cats (getodie.com) • LinkedIn (11) Miles Thorson | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Friday | Hadi Radwan | Substack • LinkedIn: Hadi Radwan | LinkedIn If you like our podcast...

Sep 02, 202421 minSeason 3Ep. 72

[Bootstrapped] Ep.158 - The First 100 with Dan Roselli, Co-founder of Revtech Labs

Dan Roselli, Co-founder of Revtech Labs, The first and oldest incubator program in Charlotte that focuses on general tech in emerging hot sectors. Dan is also the founder of RTL Capital, a financial technology fund based in Charlotte, NC, and Queen City Fintech, an Incubator program on Financial Services Technology innovation. There are also another six companies you started. Where to find Dan Roselli: • Website: Startup Founders | Revtech Labs • LinkedIn (10) Dan Roselli | LinkedIn Where to fin...

Jul 04, 202424 minSeason 3Ep. 71

[Raised $500 million] Ep.157 - The First 100 with Marcelo Lebre, the Co-founder of Remote

Marcelo Lebre is the President and Co-founder of Remote, a Global HR Platform that helps companies hire, manage, and pay their entire team — and more effectively compete in the modern global economy through a comprehensive set of core solutions including, HRIS, payroll, international employment, contractor management, and more. Remote has raised to date $500 million from notable investors such as Accel, Sequoia, Index Ventures, Two Sigma, General Catalyst and Day One Ventures In 2022, Remote sur...

Jul 01, 202424 minSeason 3Ep. 70

[Bootstrapped] Ep.156 - The First 100 with Pablo Srugo, Partner at Mistral VC

This Post is Sponsored by ALL IN ONE Play the Euro 2024 Predictor Game and beat the leader. Think you've got a crystal ball for the beautiful game? Can you sniff out surprise victories and predict the heart-stopping moments that make the Euros unforgettable? This is your chance to go beyond cheering from the sidelines and become a Euro 2024 champion (well, kind of). Introducing All in One Euro 2024 Predictor Game. Join for Free Where to find Pablo Srugo: • Website: (7) Mistral: Overview | L...

Jun 27, 202424 minSeason 3Ep. 69

[Raised $125 million] Ep.155 - The First 100 with Richard Joffe, the co-founder of Honey Insurance

Richard Joffe, the co-founder of Honey Insurance, a digital home insurance provider that provides consumers quick access to insurance coverage by using public house information, satellite data, and artificial intelligence to estimate rebuild costs. Honey Insurance has now raised a total of $125 million since its 2020 inception. This Post is Sponsored by ALL IN ONE Play the Euro 2024 Predictor Game and beat the leader. Think you've got a crystal ball for the beautiful game? Can you sniff out...

Jun 24, 202428 minSeason 3Ep. 69

[Raised $33 million] Ep.154 - The First 100 with Gage Caligaris, the founder of Ledgebrook

Gage Caligaris is the founder of Ledgebrook, a tech-enabled E&S MGA looking to provide “the fastest, easiest quoting experience to wholesale brokers.”. Boston-based insurance startup Ledgebrook has closed a $4.6 million round of funding to scale its non-admitted GL & Supported Excess product & support the development of future offerings. The round, led by Markd, is structured as an uncapped SAFE and brings Ledgebrook’s total funding to date to $32.8 million. This Post is Sponsored by...

Jun 20, 202419 minSeason 3Ep. 68

[Raised $145 million] Ep.153 - The First 100 with Sanish Mondkar, CEO of Legion

Sanish Mondkar, CEO of Legion, a leading workforce management platform, dedicated to assisting business leaders in optimizing labor efficiency for hourly workers. Through its innovative technology, the platform employs a natural language interface to empower employees and managers, particularly in retail stores and restaurants. Sanish Mondkar is passionate about transforming hourly jobs into sustainable ones through intelligent automation, advocating for employee-centric management systems. This...

Jun 17, 202422 minSeason 3Ep. 67

[Raised $30 million] Ep.152 - The First 100 with Rand Fishkin, Founder of Sparktoro and Moz | The Godfather of SEO is Ditching SEO

Rand Fishkin is the co-founder of Moz, SparkToro, and Inbound.org. When it comes to SEO and digital marketing, it’s hard to find someone more knowledgeable than Rand Fishkin. His popular blog, hundreds of keynotes, and 2 hyper-successful SaaS businesses are a testament to his skill. Rand Fishkin was the founder and former CEO of Moz, a leading SEO software for marketers created in 2007 that grew out of the active followers of Rand’s popular SEOmoz blog. Moz grew quickly to over $30 million in re...

Jun 10, 202435 minSeason 3Ep. 66

[Bootstrapped] Ep.151- The First 100 with Karim Helal, the founder of ProTenders

Karim Helal is the founder of ProTenders, a Platform for Construction Companies to build their online reputation, find the right partners for each job, get new leads and streamline all their Tendering activities. Essentially, architects, Engineers, Contractors, and Suppliers can use the platform to generate more business by building their online profiles and receiving detailed updates on ongoing projects. The ProTenders platform is available to over 29,000 businesses of all sizes from 105 countr...

Jun 06, 202425 minSeason 3Ep. 65

[Raised $17.3 million] Ep.150 - The First 100 with David Tal, Founder of Verse.ai | How Conversational AI Helps You Make More Money

David Tal is the CEO and Co-founder of Verse.ai, a next-generation lead conversion platform that’s 100% focused on inbound lead conversion. It uses a mix of text-first, multi-channel capabilities, AI and human-driven conversations, and patent-pending lead conversion technology to increase the chances of converting leads. Verse has raised to date $17.3 million from notable investors such as Moderne Ventures, OurCrowd, etc. This Post is Sponsored by ALL IN ONE Play the Euro 2024 Predictor Game and...

Jun 03, 202424 minSeason 3Ep. 64

[Raised $12 million] Ep.149 - The First 100 with Vidit Agrawal | Event Marketing | Associations | Social Media Marketing | Customer Interviews

Vidit Agrawal is the Founder of GajiGesa, financial wellness partner for employers in Indonesia. GajiGesa's powerful fintech platform is built to help millions of hardworking Indonesians take control of their financial lives with dignity. The GajiGesa app provides member employees with Earned Wage Access (EWA), financial education, and other financial management tools to improve their long-term financial health responsibly. It also empowers employer partners with an enterprise-grade HR anal...

May 06, 202421 minSeason 3Ep. 63

[Raised $23 million] Ep.148 - The First 100 with Lucy Slack, the co-founding member of Gaia

Lucy Slack is one of the co-founding member of Gaia, which is a startup that is effectively out to “de-risk” the whole process of IVF fertility treatment, using products like personalized insurance and payment plans. Gaia has now raised $23 million since its inception from Kindred Capital, Seedcamp, and U.S.-based Clocktower Technology, and Atomico. Where to find Lucy Slack: • Website: (18) Gaia: Overview | LinkedIn • LinkedIn (18) Lucy Slack | LinkedIn Where to find Hadi Radwan: • Newsletter: P...

Apr 29, 202429 minSeason 3Ep. 62

[Raised $40 million] Ep.147 - The First 100 with Noosheen Hashemi, the Founder and CEO of January | The Power of Research | Diabetes Management

Noosheen Hashemi is the Founder and CEO of January, who has developed a platform that predicts diabetic patients’ responses to certain foods. January has raised $40 million to date from notable investors such as Felicis Ventures, Salesforce CEO Marc Benioff, YouTube co-founder Steve Chen, and former Yahoo! CEO Marissa Mayer. “One out of three people in America has pre-diabetes, and 90% of them don’t know it,” said Hashemi. “And one out of nine people has diabetes, and 20% of those people don’t k...

Apr 25, 202427 minSeason 3Ep. 61

[Raised $15 million] Ep.146 - The First 100 with Sancar Sahin, the founder of Oliva

Sancar Sahin is the founder of Oliva, which is a healthtech platform offering specialist, on-demand mental health and wellbeing support to employees. The Company raised €13 million from notable investors such as Molten Ventures and was joined by existing investors Stride VC and new backers Alumni Ventures. Angels including Kieran Flanagan, CMO at Zapier, also participated. The raise follows a year where Oliva doubled the size of its team, increased its network of therapists from 50 to over 250, ...

Apr 22, 202433 minSeason 3Ep. 60

[Raised $53 million] Ep.145 - The First 100 with Jenny He, the Founder of Ergeon

My guest today is Jenny He the Co-founder of Ergeon, which uses tech to fundamentally transform the residential construction sector by empowering both the customer and local installers in their construction project. Ergeon has raised to date $53 million from notable investors such Prysm, DST, Basis Set and Metaprop. Where to find Jenny He: • Website: Ergeon Fence Contractors Installation and Repair • LinkedIn (1) Jiayue (Jenny) He | LinkedIn Where to find Hadi Radwan: • Newsletter: Principles Fr...

Apr 19, 202429 minSeason 3Ep. 59

[Raised $4 million] Ep.144 - The First 100 with Shani Bocian, the Founder of Allermi | D2C Marketing | Meta Marketing

Shani Bocian is the Founder of Allermi, the world's first allergy medication customized online by a physician and delivered to your door. With $4M raised to date and having licensed their product in 50 states, they're well on their way to addressing the U.S,'s worsening allergies caused by climate change and Long COVID. Where to find Shani Bocian: • Website: Allermi - Personalized Allergy Care • LinkedIn Shani Bocian Steinberg | LinkedIn Where to find Hadi Radwan: • Newsletter: Pr...

Apr 16, 202418 minSeason 3Ep. 58

[Bootstrapped] Ep.143 - The First 100 with Erik Allebest, the Co-founder and CEO of Chess.com | Domain Power | Network Effects | Bootstrapping

My guest today is Erik Allebest, the Co-founder and CEO of Chess.com, the #1 online chess service on the planet with more than 150+ million members and 15+ million games played daily. Erik has scaled the company to over 700 people and $100M+ in revenue with no venture funding. If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people. We recently launched our new newslette...

Apr 11, 202438 minSeason 3Ep. 57

[Raised $10.8 million] Ep.142 - The First 100 with Ron Gidron, Co-founder of xtype.io

Ron Gidron is the co-founder and CEO of xtype.io, a technology company that accelerates software development for large companies like Zurich Insurance, Heineken, HP, Abbot Laboratories, and IBM. Xtype has also recorded over 75,000 customer deployments using its product in the past year and has raised $10.8 million to date. If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more...

Apr 08, 202418 minSeason 3Ep. 56

[Raised $6.5 million] Ep.141 - The First 100 with Devin Bostick, the co-Founder of Lucky Truck | Cold Calling | Performance Marketing | Paid Ads

Devin Bostick is the founder of Lucky Truck, a Cincinnati-based company that is seeking to bring together essential pieces of the insurance purchase and management process in an easy-to-use digital platform, that leverages data and automation to remove friction from the customer journey. Lucky Truck has raised a $6.5 million from Candid Insurance Investors with participation from Markd, Draper University Ventures and SiriusPoint. If you like our podcast, please don't forget to subscribe and...

Apr 04, 202419 minSeason 3Ep. 55

[Raised $300k] Ep.140 - The First 100 with Bethany Stachenfeld, the co-founder of Sendspark

Bethany Stachenfeld is the co-founder of Sendspark, a technology that makes it easy for businesses to create and send personalized videos to strengthen relationships with customers at every stage of the buyer journey. Founded in Jan 2019 by Brandon Escalante and Bethany Stachenfeld, Sendspark provides a video outreach platform for businesses to record and send personalized videos to buyers over email. With the platform, users can record videos from their browser, customize video landing pages, a...

Apr 01, 202424 minSeason 3Ep. 54