Send us a text Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity. In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put. If you care abou...
Jun 03, 2025•42 min
Send us a text Direct indexing. Tax-loss harvesting. Capital gains strategy. Sounds niche, right? Not anymore. In this episode, Amberly Jones , Head of Growth at Frec , breaks down how they’re making a traditionally exclusive wealth strategy—direct indexing—accessible to a wider audience. From tackling financial education to layering in a light-touch sales team (yep, in a FinTech!), Amberly shares how her team is building trust, scaling sustainably, and carving out a space in a seriously crowded...
Apr 28, 2025•33 min
Send us a text In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup. Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,...
Mar 21, 2025•39 min
Send us a text In this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in...
Feb 21, 2025•40 min
Send us a text Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead generation, sal...
Aug 12, 2024•30 min
Send us a text Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set th...
Aug 05, 2024•47 min•Season 5Ep. 5
Send us a text Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million membe...
Jul 29, 2024•42 min•Season 5Ep. 4
Send us a text We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the Briti...
Jul 22, 2024•41 min•Season 5Ep. 3
Send us a text We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve...
Jul 15, 2024•46 min•Season 5Ep. 2
Send us a text Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments worldwide...
Jul 07, 2024•39 min•Season 5Ep. 1
Send us a text Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth. Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners. A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display a...
Mar 19, 2024•29 min
Send us a text Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content. Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid. After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan recently ...
Mar 11, 2024•30 min
Send us a text Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking. From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna. Previously, ...
Mar 04, 2024•32 min•Season 4Ep. 7
Send us a text Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast. With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection betw...
Feb 26, 2024•47 min
Send us a text We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition. With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla. At Onfido, he leads everything from global and product communications to analyst relations, customer ...
Feb 19, 2024•32 min•Season 4Ep. 5
Send us a text Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth. With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events. Passionate about diversity and inclusion, she actively...
Feb 12, 2024•35 min•Season 4Ep. 4
Send us a text Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand. From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others. At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all m...
Feb 05, 2024•37 min•Season 4Ep. 3
Send us a text Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs. A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers. Since he joined the company, his team has grown from two digital designers to 1...
Jan 29, 2024•32 min•Season 4Ep. 2
Send us a text Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities. Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping...
Jan 22, 2024•37 min•Season 4Ep. 1
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay. As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers. She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she work...
Nov 20, 2023•43 min•Season 3Ep. 12
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable. Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard. Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, an...
Nov 13, 2023•38 min•Season 3Ep. 11
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq. Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate t...
Nov 06, 2023•32 min•Season 3Ep. 10
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank. Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better. Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more. Join...
Oct 30, 2023•40 min•Season 3Ep. 9
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space. Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadersh...
Oct 23, 2023•38 min•Season 3Ep. 8
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards. Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey. Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech ...
Oct 16, 2023•38 min•Season 3Ep. 7
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank. Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages. Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisitio...
Oct 09, 2023•34 min•Season 3Ep. 6
Send us a text In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B...
Oct 02, 2023•42 min•Season 3Ep. 5
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their...
Sep 25, 2023•36 min•Season 3Ep. 4
Send us a text In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased. Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big ...
Sep 18, 2023•46 min•Season 3Ep. 3
Send us a text Ladies and gents, the latest Team Talk is fresh out of the oven! Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, w...
Sep 11, 2023•1 hr 2 min•Season 3Ep. 2
