7. Innovation Process Makes Better Lawyers, with Bradley Price of Frasers Property Industrial

Bradley Price, General Counsel for Frasers Property Industrial, joins the podcast to talk about innovation within the legal function and the broader business. Frasers has a very impressive framework for driving innovation, which Brad shares with us, but three things from this discussion really stood out. First is the power of incremental innovation across the entire organisation. Small things matter. Second is the importance of involving the customer (both internal and external) in the innovation process. Third is how the process of innovation, where an answer is not immediately apparent, has challenged Brad’s legal problem-solving mindset and, ultimately, made him a better lawyer.

Timestamps

2:40 – Overview of the Frasers business: history (Australand) and current structure

5:10 – Brad is a man with a sense of humour

7:10 – The innovation spectrum

10:10 – Innovation at Frasers – a breakdown of the process

13:00 – A legal team ‘embedded’ within the business

15:40 – Physical office layout impacting on internal collaboration

20:15 – How innovative ideas are sourced and progressed at Frasers

25:45 – Customer input in the innovation process

29:40 – How innovation process has made Brad a better lawyer

31:55 –  Collaboration within Frasers at the international level

33:10 – Brad shows off his Spanish!