290 Evolving Podcast Consumption: Infinite Dial 2025 - podcast episode cover

290 Evolving Podcast Consumption: Infinite Dial 2025

Apr 08, 20251 hr 14 minEp. 290
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Summary

Elsie and Rob Dunwood analyze the Infinite Dial Study 2025, focusing on podcasting trends and audience behavior. They explore how Bluetooth headphones, smart TVs, and social media impact content consumption. The discussion covers key tools, hardware, and strategies for podcasters, along with the shift in how different age groups discover and consume online audio and podcasts, providing valuable insights for content creators.

Episode description

The intricacies of full time podcasting, discussing workflows, preparation, and the tools necessary for producing quality content, the reality of daily podcasting, the importance of research, plus tools and systems to get the work done! Then, analyzing insights from the Infinite Dial study 2025, highlighting trends in content consumption, the evolving landscape of podcasting, the importance of understanding audience preferences and adapting to the changing media environment ---- all with special guest Robb Dunewood!

Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email [email protected], call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

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Quick Episode Summary
  • (1:56) Libsyn PR Releases!
  • (3:18) PROMO 1: Ellie’s Tale - The Last Of Us Podcast
  • (3:51) Robb and Elsie conversation
  • (5:27) Being a podcaster full time! A workflow of production
  • (15:31) Podcasting hardware and software
  • (27:20) Introducing The Infinite Dial 2025
  • (29:04) How bluetooth headphones and Smart TVs impact content consumption
  • (34:00) Social Media impact on podcasting
  • (48:01) The influence of online audio on audience behavior and consumption
  • (1:01:48) Everything podcast consumption data in 2025
  • (1:09:49) Where have we been and where are we going?
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Thank you to Nick from MicMe for our awesome intro!

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Transcript

the feed the intricacies of full-time podcasting discussing workflows preparation and the tools necessary for producing quality content the reality of daily podcasting. plus why research matters, tools, systems to get the work done, then analyzing insights from the Infinite Dial Study 2025. Highlighting trends and content consumption, the evolving landscape of podcasting. Oh, my gosh. And so much more.

If you usually skip to the Rob and Elsie conversation, keep listening to the intro for this episode as it's slightly different than any other times. Hello, I am Elsie Escobar, Director of Community and Content for Libsyn, and this... This is episode 290 of Libsyn's The Feed. the podcast that takes it beyond how to podcast into keeping you podcasting with podcasting tips and information for the everyday podcaster and taking you inside Lipsyn.

Now, quick reminder of how to get featured on the show. You can send in your 30-second promo, attach it to an email, and of course... at Lipson.com. If you don't have a promo but you want your voice on the show, Ask us a question or add to the conversation that you hear on an episode and send us your voice feedback. You can call us at 412-573-1934 or you can use SpeakPipe at speakpipe.com.

the feed. Now, I do my very best to go first come first serve and get you slotted into an upcoming episode. So get your stuff to me ASAP. Now, before we jump into the meat of the show. A quick Libsyn News roundup, because when things are a little different on the actual show, you forget to do the basics. So we've had a flurry of press releases. We announced an exclusive with 10% Happier with Dan Harris.

We've teamed up in an exclusive with Podcast Heat. And we've renewed a multi-year advertising and hosting partnership with Nick Viall and Envy Media. Woo-hoo, go team. We'll be talking about... Those much more in the next episode. Also, this episode, I have a special guest co-host joining me, Rob. Dunwood, a longtime podcast host, producer and writer with nearly 19 years in the game. You might know him from the Daily Tech News lineup, DTNS Live Daily Tech.

headlines and daily tech news show briefing. He's also the host and founder of the Tech John, one of my favorite. tech news shows, offering a weekly dive into the biggest tech stories and how they affect and disaffect the African-American community. Now, are you ready? Here is the main conversation with Rob. That would be Rob with two B's, Dunwood, podcasting powerhouse after this podcast promo from Ellie's Tale, The Last of Us Podcast.

Hi there, I'm Mark Ducote from Solotalk Media at solotalkmedia.com. Are you a fan of the television show The Last of Us? Do you want a podcast that allows fans of the show to share their thoughts, theories, and opinions about each episode after they release? Then look no further than Ellie's Tale, The Last of Us Podcast. where me and my listeners break down every episode. If that sounds interesting to you, then look for Ellie's tale, The Last of Us Podcast, wherever you listen to your podcast.

Hello, Rob. Good generic time of the day, Elsie. Oh, my gosh. We have another Rob here today, this time with two Bs. Well, you can't break up the mojo. If it's Elsie and Rob, you got to keep it, Elsie and Rob. I know, right? This is easy because I don't like misname you, Mr. Rob Dunwood.

So welcome to the show. This is so amazing. We're so excited to have you here. And I am really honored that you accepted my invitation to come and hang. Thank you so much. I am the one that is honored for you to bring me on this show because. I like to talk. Hey, we want to be on the show. Sure. Why not? Let's make a go of it. All right. So here we go. Here we go. We're going to start talking. We've got so much information to cover that has just come out.

really in terms of reports and things like that as it pertains to podcasting. And I have been letting our folks know that we're going to get deeper into some other kinds of stats and if we have time to be able to get to all of that. But before we get started.

At the beginning, if you have if you skipped just to the Elsie and Rob conversation, which I have to say, there's a lot of people that do do that. You know, they just skip my entire intro. You need to go back and listen to the intro to really understand who Rob is. But given that, I'm just going to say that you do the podcasting all day, every day, basically.

It's your life. It's what you do. It's how you make a living. It's what you love. It's what I gather you do because you love to also do it, but on your own. And I want to kind of understand. with your day as a podcasting person. I am a full-time podcaster. So what that means to most people is I only work about 12, 13 minutes a day. That is absolutely the farthest thing from the truth. It's funny because one of the shows that I do, Daily Tech Headlines, it's only about five or six minutes long.

And even though I've been podcasting for 19 years almost, my folks know what I do. My family knows what I do. My dad will call me. In the middle of the morning. Hey, son, what you doing? Hey, I'm in the middle of my show. I was like, which one are you doing? Daily take headlines. Is that your five minute show? Yes, sir. All right. I'm about to run into lows. I'll call you back in 10 minutes. Like he thinks in his mind that the five minutes. show is how long it takes me to do the show.

Believe it or not, that show is one of the shows that takes me the longest amount of time to do because I literally am going through probably 20 different news articles, reading them to get the gist of what they are. And then just trying to give you the headline of the of the eight to ten best of them.

in a five minute clip. It's a solo show. So there's a lot of stops and starts. There's a lot of, I don't like how I said that. Let me go back and rewrite it. So literally that five minute show takes more like 90 minutes maybe two hours to actually do as compared to some of the other shows that I do I literally just pop online and start talking

It is a job for people who don't understand that podcasting is a job when you're doing it full time. It is a full day. OK, so let's talk about that daily news headline show because. I have to say that as somebody who really loves that style of show, I think we all have an affinity. for the types of shows that not only resonate with us, but the types of shows that we kind of aspire to be in or to create. That Daily Tech News show for you is...

One that I really love, the headlines one, the super short one. I've always wanted to create a show like that. And I do that for myself every day. I read headlines all the time. I'm constantly I'm an input person. So I gather a lot of information and I tend to share it. And I did do like a little live stream that I did on Facebook.

I did a test thing like that where I would get it. It wasn't five-ish minutes. It was more like 15 minutes where I would go through a process of delivering that. And I remember I really tried to get a template together to be able to do that. Can you walk me through? How you prepare for this? Like, when do you start from start to finish to get a show out and when you start the next one?

So I am such a tech news junkie that it never turns off. I am constantly all the time looking at news articles. I'll pull my phone up and I'll go to various. aggregator sites and just see what's happening in the news. Oh, that's a good one for tomorrow. Oh, that's a good one for tomorrow. And I'll just tag them. I'll put them in Feedly or I'll put them in my reader app so that I have them. So that is a continuous process.

When I am really actively working on that particular show, like I said, it's a 90 minute to two hour effort. I will get up in the morning. Those shows usually go up around between 12 and 1230 Eastern Standard Time p.m. Just so we get folks that are at lunch on the East Coast, folks who are on the drive in on the West Coast.

And what we do is I'll actually just go and just look at all those news articles, read them, try to figure out what is going to be the best eight to 10, maybe 12 of these headlines that I have collected over the last 24 hours. Very succinctly. So as the name of the show says, it is just the headlines. We're not getting into the deepest parts of the article. We're trying to give you a paragraph.

on what you need to know to say here's what's happening in the tech world today and that whole process probably the going through probably 20 different articles that is the biggest part it probably takes me an hour to go through all of that And then once I narrow those things down, we're probably talking about to do that five minute recording. That probably takes me.

seven, eight minutes to do the recording. And then once the recording is done, probably another 10, 15 minutes to actually produce that recording and do the small edits that I may need to make. So most of the time is not at all recording the show or even editing the show. Most of the time on that type of show is just the research that goes into it. And that's what a lot of people don't realize about podcasting. They think that you're just getting behind a microphone and just talking.

for five minutes or 15 minutes or a half hour, hour, however long the show is. There is enormous amounts of preparation work, depending on your type of show, that goes into that so that you can be able to have those conversations that go on for five minutes, 15 minutes, 30 minutes, however long you go. So that's one show, but you don't just do one show. You actually do more shows a day. When do you start with the preparation for the other shows that you do for the other day?

So on a good day, I'll do Daily Tech Headlines first thing in the morning. I'll do DTNS breathing in the afternoon. That is the DTNS that most people know, the half hour show where we're going to give you not. 10, 12 of those headlines will give you five of them and we will go deep and explain exactly what's going on in those shows. Now, here's the thing. The fact that I've already gone through and done the research for headlines, I already know what I need to talk about for briefing.

There'll be a little bit of discussion on that show, but that's where we're going to get a little deeper into what is actually happening with the tech. And then to wrap the day up, we'll do DTNS live. That is basically a live show. We just kicked that off of this year.

where it is a live stream and it is meant to be watched. Now you can't listen to it as also a podcast, but you may miss some things. There's graphics, there's things like that that we're doing in that show as it is being produced in real time because it is a live stream. And what we're doing on that show is now we're opining on what we think about the news that has happened during the day. And we also make it a little bit more fun. So there may be games that we might play.

We may bring some things that were not in the notes that just come out of left field that we just want to talk about on that show. So it's a little bit looser. It is a live stream. And so the way that we try to position is like Deli Tech Headlines is going to tell you what the news is. Daily tech news show briefing is going to explain the tech news that happened. And then when we get to DTNS live, we're going to basically opine on all those things that happened during the day as we end the day.

To me, it feels like such a wonderful way to not only build community but to give people exactly what they want. based on the vibe that they're looking for, because sometimes I only have time because that's what I was thinking about the headlines of it all sometimes is that it's so easy to just get the news going in your brain really quickly just to kind of get in the know as to what's happening.

And then when you do want to go understand a little something deeper, you're able to be able to do that with the other shows that you create now. My question to you is now just going to be very... Nerdy for the podcasters. What are like the key tools during the day that you use to prepare this? So you mentioned Feedly and you mentioned your other feed readers. Can you name them?

So Feedly, I live in Feedly. I'm in Feedly all day, every day. Do you pay for it? Because I've been a Feedly fan forever. Yes, we actually have the premium account for that because it's multiple people who are going in, dropping articles and stuff like that. So we do have the premium account for that. I also use ReadWise Reader, another thing that I personally pay for.

Just because I find it to be one of the best read it later apps in existence. It is really good. So other ones that you might have heard of are like Pocket or there's one Instapaper. It's similar to that, but it can do so much more. So I put a ton of stuff into that just so I'm able to come back to it when I have time to consume it.

And those are, you know, two of the big tools as far as allowing me to get the information of the day that I need to talk about. And then I am a big fan of Google Sheets. We use Google Sheets for just about all of our production work. So we actually have a template that we use where we have the timings, we have the names of who's talking, we have the articles, we have links.

All that stuff goes into a Google Sheet that our producers are able to actually walk us through the show so that we can get the show done. Headline's a little different. Headline takes as long as it takes. The other shows, we want to get them done in 30 minutes. We want to get them done in about an hour.

So we do have actual timings of when those shows are going. Any other tools that you use outside of the Feedly and the Sheets and any other little things to communicate? How do you guys talk to each other? We have created a Discord server. That is not just for the host and producers of the show. It's for our communities as well.

We are in discord all day, every day. So that is the best way for any of the show hosts that want to, Hey, I want to talk about this. I want to talk about that. The producers, Hey, we're going to move this around. We have that conversation inside of Discord. And then also as part of that Discord server, we allow our community to come in and have conversations with us directly as well. So the show is supported primarily on Patreon.

If you become a patron, you can then link your Discord account up to your patron account, and that would give you access to our community. So that's a tool that we use as well. there's probably a ton of things that I'm not thinking of. And it's because I'm blind to them because it's like, I don't even really think about that. I use them. I use them every day, but I know the big ones are.

I am in Feedly. I probably open Feedly on my phone 10 times a day. I probably open Reader on my phone four times a day. I am in Google Sheets all day long and I never turn off. It is just running on my phone and on my PC at all times. Just because that's how we have our instantaneous direct to direct communication with team members and also with the members of our community. That's amazing. And let's talk hardware real quick. Hardware and software, actually.

So what's your microphone of choice? I see it, but nobody else is seeing it. I am using the Shure MV7. And I believe it or not, I've actually got an SM7B, but I have a deep voice and I sound muddy in talking with that. So my next mic is going to probably be a RE20 just because I won't sound as muddy in that. But I like this mic because.

I do have a deep voice. I tend to slur a little bit when I talk, and this does not make it muddy like the SM7B does. So yeah, I actually, folks will say, you downgraded your mic. Not really. This one actually does what I need it to do, and it costs half as much.

I have this plugged into, I'm looking at your screen. I know people can't see it, but you have the Rodecaster Pro. I also have the Rodecaster Pro. So this Shure MV7 is going into my Rodecaster Pro, the original one. I have tried to go to the Rodecaster 2. I don't use any of that stuff. So it's like, okay, this is another $700, $800 that'll be sitting on the decks that I won't use nearly as much as I use the one that I have already. So I decided to return that.

I've got the boom arm just because I like it. It's stiff. I can use it from a microphone. I do use a teleprompter, so I'm looking into the Elgato prompter. And let's see here. I've got a myriad of lights. I've got the lights behind me because all my show, not all, most of my shows are.

audio first. So they are podcasts, but there's an audio component to them. So I try to look as nice as I can on camera. You mean a video. You mean a video component because you said an audio component. Oh, I'm sorry. Yes, a video component.

You know, I've got a couple Elkado key lights. I've got a light bar, you know, in the back. I've got like these little, you know, these little, I don't even know what you call them, but they're like. Fairy lights. It looks like fairy lights. That's exactly what they are. Just just to try to, you know, break up myself from the background because I don't I can reach out and touch that wall behind me. It just makes it look like I have a little bit of depth. So we think about those kind of things.

And all the stuff that I'm talking about right now, none of it is absolutely required to do a podcast. What do you need to do a show? You need a microphone and Internet connectivity. If you're going to be doing shows like we're doing right now where we're in different places and something to record.

So the other thing is that we have standardized and recording all of our shows in StreamYard. Just because we do have producers that are working, you know, in the backstage, we have folks who are holding people in the green room, stuff like that. It has just been a platform that we found. best to be able to do it that is not a hardware-based solution. We used to use OBS. It's not that there's an issue with OBS. It's just that we have hosts and contributors that are literally all over the world.

We try to have a solution that is online. That way, if a if one of our producers is out and another producer needs to take over, they don't have to physically come to a place to run the show. They can do it from where they are. That was my next question. The StreamYard of it all is your sort of like the background of how you get everybody together. It's like the remote connection, if you will.

And do you all record locally? Because I know StreamYard has the capability of having separate tracks, video, audio, like all of that stuff. They've really expanded their offering. But do you also record locally? Not everyone. So we never ask our guests to record locally. But Tom, he's just done it this way. Tom Merritt is the primary host at the DTNS list of shows.

He just clicks record on his Rodecaster as well, just because it's just out of habit. He is a host, but he's also producing at the same time. You know, as well as video, I just tend to hit the record button because it's just what I always do. It doesn't cost me anything except hard disk space, which I'll delete if we don't need it, because there have been times.

When we recorded and something has gone out and because we actually had someone else had something recording locally, we were able to salvage it and kind of you may not have had separate tracks, but you at least didn't have to go and redo a recording. So I tend to, if you can do local recordings. It doesn't cost you anything but a little bit of hard disk space, so why not do it? Yeah, I'm actually doing that right now. I tend to do a backup because we're using Riverside FM to record.

Riverside records audio and video if you choose it. It gives you separate tracks and all of that. But I'm also recording. I tend to record locally. using ecamm for my video only myself just me so i have a track of me my video because this is not a video show but i have a video archive of what i'm saying and that also records audio but i'm also running

To just grab and I'm recording off of Chrome because we're on Chrome. So you're going to be in the Chrome track separately. I'm going to be in the local track for audio, Audio Hijack. So I'll have a backup. as well, just because of what you said. It's the worst. to invest time. And time is one of those commodities that I just, I think it's so fleeting.

But anything that I can do to create the time or to have that time not be wasted is just so important. So I'm looking right now. I actually have the record button hit on my Rodecaster. Not because I'm trying to, oh, I need to record Elsie's show. It's such a habit that I just hit it whenever I talk.

when I'm doing a recording because I have actually been a guest on someone's show and they didn't hit the record button, but I did and it saved the show. That has happened twice now. Once again, I've been podcasting for 19 years. That's a lot of episodes that I've done, but two times I've actually been able to save a show because the host forgot to hit the record button.

And I will also say this just last month in the month of March, someone who has been podcasting for 19 years, someone who probably has. I would say I've probably done 22, 2300 total episodes. across dozens of different shows with millions of downloads. I forgot to hit record.

Not once, but twice. And literally did not have a show. Didn't realize it until we were done 45 minutes in. That is someone with 18 years and 10 months in the podcasting game. So it happens. And I literally have a... I have a sticky note that I just keep it on my monitor that says, don't forget to press record.

Because it's so easy to not, you know, to not do. And what even makes this worse is the show I did this on is my longest running show. It started this show back in 2008. It's one of the shows that's still on Lipson, SMR Podcast. Just forgot to do it because I started talking with my buddies and just forgot to hit the record button. So we had to come back the next day and record the whole show.

Oh my God. It is. I've done that as well. I think it's a birth by fire. I don't know. I think it's the wrong idiom there. I always mess the idioms up. But yeah, it is one of those things where when you do it, it hurts so bad. that you kind of go, I will do it. I will do it this time. I will, I will make sure it happens. And it's still.

I hear you. It is the biggest pain and it will always happen. And it's the most basic thing to press record. One last question before we get started to discuss some things. How do you... What's the DAW of choice for maybe you or maybe even just the network overall? What do you guys use to edit the shows? Believe it or not, my favorite tool to edit in is Audacity.

And I know folks are going to say, you can't possibly be saying that. I started using Audacity 19 years ago. And you know what Audacity, I learned it 19 years ago. I still know it 19 years later today. It does what I need it to do. Now, I do have all the other stuff.

But if I've got to edit a show that I still edit personally, I edit Daily Tech Headlines the three days a week that I actually do that show. I do it in Audacity because it is easy. I record it in Audacity. There's a local recording as well, but I record in Audacity. I edited in Audacity and it makes it easy. Now, I do like Descript as well, not for recording so much, but for the actual editing, the artificial intelligence in that to where it can just go out.

And it can clean up. I actually am dyslexic and I stutter. You know, two things that are not great for podcasters when you got to read and talk. but that tool helps me when I get stuck on words. I have filler words just like everybody else does, but there will be times when I will get stuck on the you knows and the buts and the uhs and the ums.

that tool helps me clean that up. I don't remove all of it, but I do remove enough so that I don't sound like I didn't have coffee, which I don't drink in the morning, but I didn't have anything to get me going in today. Because if I get going and now that I've said it, I'll be thinking about it. I will throw in 600 ums in an hour podcast.

Yeah, those are such key things. And just folks out there, especially if things are working, I really am a believer that you just stick with what works. And because, again, time is a commodity and learning a new tool. regardless of how good the tool is, regardless how optimized it is for you. If you're starting a podcast today, you may not use what Rob is talking about. Maybe Audacity isn't top of mind for a lot of people.

But I think that whatever you use, if it's working for you and you're not having trouble. stick to it. We have habits and... If we have to break those habits, it really does take time. I don't know, even if you're using stuff here, like with the riverside of it all. I do like the area that I have in front of me as a producer in this production area. You know, I really like it.

But I don't like the fact that I keep forgetting. You have to kind of not click the link. I gave you a link to come in. Right. And it was really fairly easy. You just came in and it was fine. But if I click that link and I'm not signed in, I come in as a guest. And I don't have all of the neat things in front of me that I can do that I can have as a producer. or owner of this space right now, of the studio.

And I can't remember to log in every time. And I sit there and I'm like, why am I not seeing the things? How come? Oh, crap. I have to go back and I have to. So I constantly have to relearn because this is a new tool for me, too. You know, learning a new tool, even if it's as easy as getting yourself in there, takes time to be able to do that. Before you close on this section, I want to give one tool.

And it doesn't matter what you create this in. But I would say that if you are creating podcasts and it is a regular thing that you do. Just create a standard operating procedure where you literally have a checkbox for every single thing that you want to do. Like I'm looking at mine right now. And there's some green room stuff that I won't go into, but it is like click hit recording.

click the backup recording. I literally have check boxes for that. So when I'm doing a show, I literally go through and check these things off. I didn't do that last month on a show that I have. 700 and something episodes of. And what did I forget to do? The very first thing in the show, click the recording, click the backup recording. So just have a working document of here are the 10, 12, 15, however many things you're going to do repeatedly on every show that you record.

Just make a checkbox next to them and check them off so that you know that you're doing them so you don't forget to record, so that you don't forget to do your backup recording, so you don't forget to actually intro the guest. Just do a standard operating procedure. It makes life so much easier. My God, yeah, it is. And then heed what Rob says, because it might seem like you'll never forget it, but you will. That's our humanity is that.

That said, let's go ahead and talk about one of the biggest drops, I think, in terms of the studies that are often quoted in podcasting. We've covered this study for many years on the show. It's called the Infinite Dial. You're welcome, everybody, to go back into the back catalog to see what we're doing here. But the 2025 Infinite Dial study dropped last year. almost two weeks ago, I guess, when the show comes out.

And to quote, this is The Infinite Dial is the longest running survey of digital media consumer behavior in America. The Infinite Dial tracks mobile behaviors, Internet audio, podcasting, social media, smart speakers. and more. Now, this is how the study is positioned here. In January 2025, Edison Research conducted a national survey of 5,020 people age 12 and older.

They surveyed the survey offered in both English and Spanish, and the data weighted to the national 12 plus U.S. population figures. Now, the reason this is important is because this tends to be sort of the stalwart study that is released every year. where many, many tech publications quote it, as well as companies make decisions based on the information that is really delivered from the infinite dial.

And I have kind of picked a few sort of data points that I want to talk to Rob about really dive into how this information affects podcasting. And I wanted to start with a couple of slides. The first one is with about Bluetooth enabled wireless headphones and smart. TV ownership. The first one, which is the Bluetooth enabled wireless headphones, mentions that now 170 million estimated.

Americans own a wireless headphones. That's 59% as of 2025. It has kind of grown just a little bit from 2023 and 2024 when it was 58%. Now we have up 59%. And I'll give you a moment here, Rob, to tell you why I'm bringing this up. The second thing is the smart TV ownership, which now is gotten to 216 million, an estimated 216 million. And it's at 75 percent ownership of smart.

TV. Now, one of the things that I why bring this over is because if you start to think about the way people are consuming content and also podcast. These are those extra things that we often... don't really address because we're constantly addressing the content piece and we're talking about the type of podcast they are, but not how people are listening. And I do feel that Bluetooth, especially with like things like AirPods.

that are so ubiquitous everywhere. And now with like my kids watching Apple TV. All day, every day, because they play games on it. They, you know, they watch Netflix on it and they also watch YouTube shorts on it. And they watch like all these tiny little things. It's kind of allowing for podcasts to start to move into these areas. What do you think about this?

When it comes to Bluetooth, you are right. I probably personally have contributed to these numbers because I used to be the kind of person that wore a different color Bluetooth headset. just to match the outfit that I had on. I literally would get them to color code with what I was wearing. And I was that guy. probably in the 2011, 2012, 2013 that would have a Bluetooth in regardless of whether I was using it or not. I'm not that guy anymore, but I used to be. There are a lot of people.

that that is how they consume pretty much all the audio. They have AirPods in, they have another pair of wireless earbuds in, and whenever they are listening to whatever it is they're listening to, that's how they actually consume the content. When it comes to smart TVs, I'm actually surprised the number's not bigger than it is because can you even buy a TV that's not smart anymore? I guess you could.

But most TVs have something built into them unless they're just monitors that you're going to plug into some box that has something built into it with the smart TV ownership. I believe one of the things that came out not too long ago was that people actually consume more YouTube, more smart TVs than they actually do in any other way. So that means that people are literally watching content from YouTube like a television show that you would have watched.

20, 30, 40 years ago. So that is a significant change in the way that how people are consuming content because YouTube is now outpacing Netflix as far as stream media. Oh, yeah. By the way, we release our show to YouTube, The Feed, right? But we actually have just a, it's just an audiogram, if you will, right? It's just a static image. It's an audio show.

We don't do very much marketing to that at all. So we're not telling people to go consume us on YouTube. It's basically just because we're there. But in looking at the little bit of data that we have for our show, we've discussed this in the past. Because people don't listen very like to a 90 minute show, like let's say on YouTube or like, I don't know what whatever the stats are, it's something like four minutes out of like 60 minutes in there in terms of watch time.

But if you look at it from the smart TV part of it, makes it much longer. It's like 19 minutes. watch time, which is significantly bigger than anything else out there. And so we sit back and go, wow, people are actually consuming us in this fashion, even though there's no visual. Yeah, a good buddy of mine has for years preferred to listen to podcasts.

via YouTube than any other podcatcher. I'm like, dude, it's YouTube, man. It's like, you're not watching. It's like, I know, but it's like I pay for YouTube premium. I don't have any ads. So I just turned it on. I'm listening. It's just background music for me. So I think a lot of people have gotten to that to where it is just. Very comfortable for them to watch a television show or even listen to a I'm saying television show to listen to a podcast or watch a podcast.

on a streaming TV just because it's easy to do. It's the thing that's in front of them. It's what they're sitting in front of. Why not do it there with this nice sound system this thing is plugged into?

As compared to, and we just talked about this, the earbuds, the earbuds are when you're on the go and you can't sit in front of the TV. The TV is for when you're sitting down and you don't have to have earbuds in. Oh my God. Yeah, absolutely. Absolutely. Now, the other thing that I wanted to talk about here too is. The social media of it all. Now, one of the latest episodes of the Tech John, you guys.

really kind of talked a lot about the social media situation, a lot of Section 230, which we've really talked about in the show historically as well, because Rob has a lot of thoughts about Section 230. So the social media of it all here was really, really intriguing to me as it pertained to really the clear divides of consumption of media overall and understanding of what social is.

Now, the reason I'm bringing this in here is not so much as a cultural commentary But more, always the lens is on how this is affecting podcast consumption, podcast growth, podcast discovery. So the first one is that now, in terms of social media usage, we are at 86%. Just social media usage, which is about 248 million estimated people that are consuming that. And if we look at the data from here from 2008.

It was 10 percent. Mind you, there was no social during that time to the degree that it is now. But from 10 to 86 percent. in the past years in this fashion is astounding. Now, in terms of the social media brand awareness, We look at the fact that Meta is basically the brand that everybody kind of knows. Facebook at 94%, which is, that's crazy that it's almost 100. That to me, it's just like, what? Cray, cray, cray. Instagram at 91%, TikTok at 90%, Snapchat at 87%.

And X slash Twitter, 85%. And then we get to other ones coming down below there. But I think one of them that really struck me here is how big Reddit is on the list. And as well as, you know, Threads is popping up there. But also the fact that even Mastodon, there is a little bit of consumption in terms of that, of the awareness of Mastodon is quite amazing. When you look at those numbers, just in those first two slides there, is there anything shocking to you there?

I didn't know that Discord... was as big as it is. Because Discord is technically a social media platform, but it really is different than many of the other ones up there. Reddit's a little different as well. Yeah. Discord is where someone has decided, I'm going to set my own server up and I'm going to go out and invite people to it. Or you can make it easy. You use other social media to let folks know that you've got a Discord set up. But it's a little different. Discord is a lot closer to.

Slack, it's a lot closer to Microsoft Teams than it is to Facebook or Instagram. So it is a different type of platform. So I was like, oh, wow, I didn't realize that Discord was that big. It's funny, I use Discord every day. It is the one social media platform I literally don't turn off because I'm using it for work in some ways. I was kind of shocked that it was as big as it is.

Yeah, Discord is, and I think Discord is probably going to continue to grow. And I'm only telling you this because this was, I have a child that has really... really shown me the gaps in safety for social media that has been an avid hacker. Since she was born. OK, so this child of mine very easily now, she's just now 13, has been setting up Discord servers since she was like 11 herself.

and just set up all the stuff. And I was always like, what is happening here? How did this even happen? How did you even learn how to do this? child. I don't think that's going to slow down. In fact, I think that other systems like Discord, because Discord is more of a private community than it is open internet. Everybody doesn't have access to everyone's Discord unless they make it open. That is something you have to choose to do.

So I think that just what's happening in social media is that, like everything else, it's become very, very politicized, it's very polarized. You have certain folks and factions that are on one platform and compared to their polar opposites that are on another platform.

And I think that what's happening in recent years, people are just kind of tiring of that to where it's just constant fighting in, you know, you're this so you can't be trusted or you're not this so you can't be trusted. And I think that you're going to see more platforms like Discord.

pop up other you know discord is where you actually are setting up a server but it could be where you're setting up maybe a circle community or you're setting up mighty network where you're having these these private communities where people are setting up a community around a common goal more so than just Everybody on the Internet is invited to have a conversation in these days, more so like a fight. Oh, yeah. More so like a fight. Yes, yes, yes.

Now, in terms of the social media brand usage here, Facebook is at... 66%, which to me still is a kind of astounding because that's not a platform that I'm in all the time. But I kind of have an insight into this that I'll share here in just a moment here, Rob. The next one is Instagram at 48 percent, then TikTok at 34, Pinterest at 31 percent. And then. Number five on the list is LinkedIn at 25% in terms of the brand usage.

And now we're going to move really quickly over to the social media brand used most often, which is... Again, for the 12, like this is the let's look at the age groups here because I'm going to skip. There's like this this slide that we're looking at here has a combined slide and then it's got the age groups broken down. But for the age 12 to 34. Facebook is at 23%, Instagram at 26%.

TikTok at 26 percent. Then we have Snapchat at 11. Then X and then more. Then we have age 35 to 54. We are at 50 percent. Facebook, 20% Instagram, 8% TikTok. 2% Snapchat, 6% X, and then the others. And then for 55 plus, 68% is on Facebook, 8% is on Instagram, 5% TikTok. 1% of Snapchat. I guess the old folks aren't going into Snapchat there. 4% for X and then the rest.

So, all right, Rob, thoughts on, as it pertains, let's look through this through the lens as of podcasting. What does this tell you about podcasting? These numbers absolutely make sense. I'll start backwards. Age 55 plus. I'm not in that group yet, so I'll talk about them. The reason the 55 plus has 66 percent on Facebook. It's because that is probably the first social media platform that those folks ever saw and were able to get on. This still exists today.

One of the reasons that it has so many people of that age group is because they created those accounts when Facebook opened up to everyone back in the early 2000s when they were in there. early 40s, late 30s, and they've just been on it ever since because that's how they actually use social media. And as you go backwards down this list, you get younger, 35 to 54.

50%, same thing. We're now talking about, you know, or I should say older millennials, younger Gen Xers in this group. Facebook for them is also the primary social media platform that we've used first. And we just kind of kept it because it makes it easier for us to talk to our parents who are definitely still on Facebook.

But as you get younger, when you go down to that 12 to 34, you see Facebook is only 23 percent. It's a significant drop off. One of the reasons is because these kids never really got on Facebook to begin with. Facebook was already kind of. I don't want to be where my grandma is. I don't want to be where my dad is.

Let me go get on Snapchat. Let me go get on Instagram. Let me go get on. TikTok is not that old, but if you're only 21, four or five years ago when TikTok started, that's a significant portion of your online life. So this makes absolute sense to me. Even from a podcasting perspective, because the ages just make sense. It's like the older you are, the chances are you're going to probably have and still use at least once a month a Facebook account. But if we think about it as.

podcasters and who are audiences, you can kind of understand there in terms of marketing. If I start to really look at it, the visual component, if you want to reach a younger audience, it's just a necessity. It is absolutely a necessity for the younger audience. And here's another thing. Those younger audiences have not yet gotten to where they will use email. They will tell you that they never will.

But eventually when they move into the workforce, they will start using email just like everyone else that's an adult does. But early on, they don't. So the only way to get them is on these platforms. So if you are marketing to a younger demographic, you want to go where they are. I will also say this, though. There are a lot of folks like younger millennials.

I'm never going to get on Facebook. You need to look at your numbers and see who is consuming your content, because if you're never going to get on Facebook, but you've got a lot of folks that are 40 plus that are listening to your content. You might be doing yourself a disservice because you're not where they are. So from a podcasting perspective, it's not always about what you rock with most. It's about what your audience rocks with. And that's kind of where you want to be.

Yeah, no, that's it's just so such eye opening. So just a little bit of insight as to the Facebook situation here. I live in North Carolina and we just had some in my county. Some giant fire. that were happening. And I was very, very scared. They were five miles away and they were growing and they were zero percent contained. Because I live in a little tiny county, it's very rural. And the information dissemination is very lacking in this area. A lot, like hugely so.

The only place that I was getting more in quote, real time information was Facebook. I was going into Facebook all the time, multiple times a day. only to search for news about the fire and to be able to connect with government pages. that were disseminating the information there. Then they started to post videos, finally, to some degree, and were starting to transcribe things on the websites and whatnot. But outside of that, they weren't anywhere else. So it made me think like, wow.

I can't get information if I'm anywhere else because the news wasn't covering it locally in the way that I needed it to be covered locally. And it wasn't as real time. And the other part was that not only were these organizations having a hard time disseminating information, the information was getting to me via the people sharing the information on their own channels or to the people at large.

where they were connecting with local resources that the mainstream government information wasn't sharing. if that makes sense, right? It was a community. It absolutely makes sense. And you and I are both of an age where we can remember America online very well. America online back in the 90s, that was the Internet for a lot of people. Yeah. If it wasn't on AOL, it didn't exist. That was the Internet.

Facebook has become that for a great many of people that their their view into the world is what as far as online is what they see. via Facebook. Once again, it's because Facebook has been around for so long. It is, you know, one of the oldest and the biggest social media platforms out there. So one of the things that these reports don't really show because they're looking at snapshots in time is that.

I believe that as younger folks get older, they will find that they actually, if they don't have that Facebook account, they'll create one. Why? But, you know, because it's easier for me to have a conversation and send pictures of the kids to grandma on Facebook than it is to do it on Snapchat. It is easier to do it.

on Facebook than it is to do it on Instagram, even though they're related, because I would imagine there's a lot of folks who have no idea that Instagram and Facebook are owned by the same company. I think that when you look at communication, the best way to communicate is the place where most people are. And right now, that is Meta Brands. That is Facebook and Instagram. That is most people who are online and have a social media presence.

Have it on one of those two platforms, whether it be Facebook or Instagram, if not both. So what you're saying about your situation in North Carolina during those fires, it makes absolute sense because. That is the way that you can put a post up and say, hey, we're fine. Phone lines are down, but I was able to get internet connectivity. We're all good. That gives people a lot of reassurance to know, hey.

checked on my sister. She's fine. She's over such and such as house, but they don't have sale right now. I think that you're not gonna see a Facebook go away in the sense that people are gonna age out of it. I think people will actually age into it. And if they build those systems around there where speaking about communities and sharing stuff, I think that that's one of the places where those communities are still kind of being built, especially around local.

the local of it all, I feel is really important here. And again, let's go ahead and see if we can continue talking a little bit more about this study, though. Well, absolutely, because Elsie, one of the things this study pointed out was online audio. And it describes online audio as any listening to streams of AM FM radio or listening to audio content available only online.

like podcasts or streaming music services. So basically, if you're streaming it, they're considering it to be an online listening service. So there's a lot that we can go over here as well. Online audio reaches an all-time high. I believe it is 79% of Americans age 12 plus listen to online audio monthly, an estimated 228 million people.

And among Americans age 55 plus listening preferences for online audio brands they use is most often they're more evenly distributed across multiple brands. So that's something we can get into here. I know you stuck a few more slides here that we can talk about. Yeah, we have the, you know, the monthly audio, online audio listening has had probably the biggest jump.

in a while, from 76% in 2024 to 79% in 2025. Yeah. Is that what it says there? Like, remember, I just saw you just the other day, just to the beer off, Rob. I saw a thread post that you made invoking Elgato. to create a larger screen teleprompter because of the eye situation of it all, because we're of a certain age.

We can't see. Elgato, if you're listening to the feed, please, Elsie and I implore you. Just give us like a 13 inch screen. Just a little bigger. 13 inches. 13 inches. That's all we need. Just more. I don't even know what number there is. I'm assuming it's 2025. Yeah. The blue 79% is 2025 or 79. Yeah. Yeah. That's right. That's right. 79%. So that is a huge jump there as it pertains to all the things that Rob said about the accounts AMFM radio.

Anything online, things like podcasts and streaming music services. All right. So that's what that all that whole thing is. Now, if you think about the monthly online audio listening of it all here. What it shows is that the age group of 12 to 34 has basically stayed. Very much the same from 80, like 89 percent in 2023 to 90 percent, both in 2024 and 25. And then there's 35 to 54.

Folks are stayed about 85 percent on 20, 20, 23 and 24 and then kind of jumped a little bit to 87 percent, which is kind of nice to see there. But the biggest jump here we saw was in the 55 plus group, which were they started at 53 percent in 2023. They dropped to 52 percent in 2024 and then jumped to 63 percent. What the heck? I've been saying this for a while. The way people consume news.

is changing. It used to be that news, and that's where I think that a lot of the age 55 plus what they're consuming online is new. And it used to be that that news was gatekept by these big giant companies with multimillion dollar studios and cameras that cost one hundred and fifty to two hundred fifty thousand dollars a piece. That is now being trumped by the same journalists who have moved on from those gate kept big giant studios and are putting stuff out on sub staff.

or they're creating their own podcast, or they have a live stream on YouTube, or they're doing stuff on Twitch. And you're now seeing the older generation saying, well, I like listening to Don Lemon. He's no longer on CNN. Where do I go to listen to Don Lemon? You now go to his YouTube page.

Joy and Reed just left MSNBC. She's already got hundreds of thousands of people on her substack. So I think that is, you know, that we are in a real moment right now where literally from last year to this year. The way people are consuming media for the older adults.

is actually changing they are consuming more news online and i think that that's where this big bump up is i would imagine that if it just comes to the amount of music they were listening to that really didn't change very much but when it comes to the news they consume

which is also included in this because it is including podcasts and streaming media, that's where you're probably seeing the biggest jump. I don't know that for a fact, but I feel it. I feel like that's probably, you know, it's kind of anecdotal, but it just seems like that might be one of the explanations for this. Yeah, so let's go ahead and see if we can bring that idea that you just laid out here to that next slide, which is the audio brand used most often. And let's jump over to the 55+.

which shows that 17% use Spotify, 23% are using YouTube Music. 7% Apple Music, 19% Pandora, 13% is Amazon Music, and then we have iHeartRadio and Other there to finish off that group. But if you think about your sort of hypothesis that you're just kind of laid out there, moving from into that YouTube music of it all, because first of all. Yes, YouTube Music does have music in it. Correct. But it also has the podcast.

And YouTube music, as we've outlined so many different times on this show, is actually still video. which is the most confusing part of it all, because every file that's on YouTube is a video file. It just is delivered in a different way. That looks like it's not. And so in YouTube music, there are exactly what you're talking about, Rob. It's got the news of it all. It's got the talk showy type things, the interview conversations, the in-depth.

live streams or all of that stuff. And a lot of the folks that are doing their sub stacks and their private things or their Patreons and everything like that. also are using kind of YouTube as the foundation of the delivery of said media in a lot of different places. And so this kind of track. that they are already into the YouTube ecosystem and it's kind of moving up, which for the 55 plus.

Now, if we go to the 35 to 54 age group there, we do have an increase of Spotify to 31 percent, 22 percent for YouTube Music, 11 percent for Apple Music and Pandora at 16 percent. So there is a jump there. Do you use Spotify? What's your music situation? I have a Spotify account because my wife and my children, who are both adults and really should be paying their own Spotify accounts, but they are all on the family plan. And that's the reason that I have it.

I'll be honest with you because I'm not a huge music listener to where I would need to have a Spotify for it. I still have a ton of CDs. I even have albums. So for me, Spotify, not because Spotify is my thing, it's because Spotify is my family's thing and we have a family plan. For me, there's a lot on YouTube. I cannot express the amount of times that I'll come home when my daughter's home from school and YouTube will just be on some channel and it's just playing music.

It's just on. It's like she just consumes a lot of music that way, even though she has Spotify. It's like I need to turn the TV on, go to YouTube TV and or, you know, go to the YouTube app on the television because it is a smart TV. And she's just listening to YouTube, having it blast throughout the house. That is a very, very common occurrence. Another thing is that podcasts are now part of YouTube music. Correct. I didn't understand.

When Google made this switch, you know, I don't even think it's been a full two years yet. But when they when they got rid of the, you know, the Google podcast player and they went to YouTube music, I'm thinking like. This is like and it still is. YouTube music is a horrible podcatcher. It is not great for listening to podcasts, but it's the default. It is what if you have an Android device.

And although iPhones dominate in the U.S., which this report is, I think it's, you know, iPhones are somewhere north of 60 percent market share. That still means that there's 40% of people who use Android devices. And if you listen to podcasts on Android devices, which a lot of Android users do, they probably use the default app, which is YouTube music. So I think that just in the last year, you've seen just enough people have.

who have updated their phone and now how do I listen to a podcast? It opens up in YouTube music. That's now how I listen to podcasts because it is the default app. Yeah, no, and it's huge. And this is actually very reflective of that 12 to 34 age group, which you'll see a massive. Well, gain here at 47% use Spotify. Again, right now we're talking online audio brand used most often, okay? We're not just in book. We're going to get to the podcasting data here.

But it's 47% Spotify, 19% YouTube Music and 18% Apple Music. So there's a little bit of a expansion there for Apple Music and the younger demo. And then Pandora at 6%. I don't even understand Pandora. So I'm sorry, Pandora. I'm sure you're great. But I don't do the Pandora at all. And I would imagine that those 12 to 34 year olds, the number of them that use iPhones is even higher.

I don't know what those numbers are, but I would imagine it is significantly above the average for America, which is, I know, 61, 62 percent iPhone usage in the U.S. If you have younger folks who more of them use something that is not an Android device that has the default that would be YouTube music. That's to me one of the reasons why you wouldn't see YouTube music be a big place where they listen to music just because they don't have that phone that has that as their default.

Yeah. And again, Spotify is... The operating system doesn't matter as much. And given now the usage of social as it pertains to. how they're consuming via Facebook or particularly like TikTok and Instagram and whatnot, sharing Spotify to those platforms. there's a lot less friction. And the way that it is shared often gives a link back. the song or podcast. that you're listening to very easily.

I think that has something to do with this also, because the interoperability of those sort of like the social component and the Spotify of it all, they have a lot of deals with. With, I think, platforms that go back and forth that really support that ecosystem has something to do with this as well, because a lot of the other things like. I was just listening to another. I don't remember what the heck the episode was. And I was like, I got to share this. Ugh, I'm on overcast. Is that the best?

So then it made me have to go, OK, who am I sharing it to if I want them to actually click and listen to the podcast episode right away? I have to really share it from this specific. I have to go into Spotify. I have to search for the podcast. I have to find the episode. I have to search that link instead of where I was listening to it, which isn't over. And Overcast is a different type of link to shape.

So it's just become so hard for me to just quickly get that episode out to people that I think need to listen to it. And then I quit. In the middle of all that brain thinking, I'm like, forget it. So real story, I am a Android user. The only iPhone that I've ever owned was the original iPhone. And Elsie, I am six foot, four and a half, 300 pound defensive tackle with enormous hands.

And I came from BlackBerry and I'm used to being able to use both thumbs to do my typing. The original iPhone was so small that my hand kept cramping up when I was trying to use it. So it's like, I hate this phone. So, you know, so even though I had one, I would just always use my BlackBerry. And then an Android phone came out. I think it was called like the Motorola Plus or it was just it was a big phone.

It's like, oh, OK, I can use this. And that's literally the reason why I am a Android person versus an iPhone person, just because back in the day, they made really, really big phones where the iPhone was this little tiny thing that was the size of a piece of chiclet gum. So that is why I don't use iOS. So if you sent me a link to your podcast that would open up.

This is back when it wasn't even Apple Podcasts. It was still iTunes. I don't have iTunes on my phone, so I can't listen. Or I've got to go try to listen in a web interface. The chances of me listening were slim to none. It just wouldn't happen unless I really wanted to listen. Because as you were saying, I've now got to do extra work. And I tell people this all the time. Be careful only sending.

You know, the Spotify link. Be careful only sending the YouTube music link. Be careful only sending the Apple music link, because if the person doesn't use that, they may not do the extra work to try to listen to your show. So I'm a fan of those links. those where you put your like pod link where you just type in, you know, the name of your show and it'll give you all the different ways that you can listen.

I am a big fan of those because generally it's going to have whatever the person is using on their device. And if they're not using one of those things, they're so special that they don't have a problem doing the extra steps to get it into the podcatcher that they use. That's right. That's right. That's right. And now speaking of podcasts, we're going to get into the podcasting data, which I know you all are like, come on, let's get to the podcasting data now.

Podcasting familiarity at its highest, at 85%. That's a 1% increase from 2024. And also the ones that have ever listened to a podcast. There are now up to 70% from 67% in 2024. Now, Rob, I'm going to actually call this out right now, which is something that Edison did differently this year. which is their standard question that they had for this report from its inception when they started covering podcasts, because it wasn't a thing before.

they would ask, have you ever listened to a podcast? That was like the standard question. And as of this year, they started this other thing where they now ask, have you ever listened to a podcast? Then they asked, have you ever watched? a podcast. And then they asked, have you ever consumed a podcast? So they asked those three separate things versus just one. And then the data came back by saying that that 70% have listened to a podcast. 51% said they watched.

And 73% said they consumed a podcast. Which is curious to me. I'm still not sure how I feel about all of this stuff because I think it is super confusing overall. And I don't disagree with them. expanding the question. But anyway, let's continue on with some of the other data here. 22% did say that they have ever listened to a podcast, but never watched. 48% said that they listened to and watched a podcast.

That's 48%. Then 27% said they never listened to or watched a podcast at 27%. Oh, so sad, sad life that they lived. And then 3% said that they ever watch a podcast but never listened. So I'm kind of glad it's a 3%. So what do you think about this? Data and questioning. The first thing I think of when this data and being a longtime podcaster, I had to come to this realization myself, but I came to it, I think, relatively quickly.

People like to watch when they can. That is their preference. If I can watch, I will. That does not mean that you still can't create audio only experiences because most people still listen. as compared to watch why do most people still listen because you can listen when you're on a walk you can listen when you're cutting grass you can listen when you're riding your bike you can listen when you're driving

when you're mowing the lawn. It's kind of hard to watch if you're on a treadmill unless you actually are at home and you've got your iPad right there and you're watching while you're running. But if you're working out, if you're not carrying that iPad around with you or whatever tablet or your phone around with you, it's kind of hard to watch. The way I look at it now is that podcast consumption is what I want to know. Are you consuming my podcast?

If it is audio, I like to know if it's audio versus video, but the thing I'm more concerned with, are you consuming it one way, the other way, or in some cases, even both? I call them podcast purists. There are a lot of podcasters out there. If your podcast is video, it's not a podcast, it's video.

It's like, that's not the language that people are using. It is very common now that when somebody says podcast, they are assuming that if it's on YouTube, that it's a video. It may not be, but the assumption is that it is. So I kind of now just lean into that. And even if I have a audio only show, which some of my shows are audio only.

I'm going to put them on YouTube just so people can listen to them there because that may be their inclination to watch. But if they can't watch, they will listen if that's the only way they can get the show on YouTube. Yeah, it's curious to me to see the switch. I agree with you about the expansion of the audience because I want to know how they consumed.

the content. That is really the key thing. Now, we're going to get to this other area as it pertains to monthly podcast consumption, and it was kind of broken down into gender as well as age. By the way, there's going to be a link in the show notes to the Infinite Dial data. You're welcome to download their entire PDF. It's there. You can actually watch the presentation. It was very helpful.

to watch the entire thing being put out because there's context around the data as well. So you can look at it yourself. But now there's these little graphs where they show every year and what that podcast consumption is. And then they get to the last one, which is this one, this last year of data, the 2025 data.

And the bar, when it goes all the way up, it has like it's a blue bar. And then right at the top part, it's got this little like light blue portion. And that one is the part that they reported watching. That's like it's like a little extra thing that's up there. Right. And so that is the expansiveness of the audience itself. Now, when I'm looking at this podcast consumption data here for men versus women here, I see that from 2024.

monthly consumption for men. And then it went to 51% that were just the basic and then 57% that also kind of like added up. the top part of it, which is the listening, not watch. So that audience kind of, it's almost, it's like nine percentage points, which is incredible. And then for women, it was at 45 percent. And then it actually stayed to me. It looks to me that the expansion for the women consumption has really been mostly video. If I'm looking at that data, because it's 45 percent.

versus 45%, it stayed the same for women in terms of just regular, not regular consumption, but like I always say, podcast consumption as it has been measured prior, but it went up to 52%. purported watching but not listening. So that's curious that the expansion for the women listenership has been primarily through video.

There's a lot of folks who, like I said, this is why I said you have to be careful with being that podcast purist. To some folks, a podcast is a viewing experience. It's something that you go to YouTube or you go to Spotify to actually watch the thing. Now, I don't think that we should say, well, because of this, if you're creating an audio show, you now need to completely switch your production and start doing video podcasting. I don't know that that's the answer.

But it is something to think about when you're starting. And I know because I do both. it is significantly more difficult to do a video podcast. There's so much more involved in video podcasting. The edits take so much longer in video podcasting than audio podcasting. So you have to look at... How much more as a podcaster would you put into that?

As compared to what you would get by just doing audio and maybe being able to do more shows or have shows that come out more often because of the production cycle. I'm really curious, those of you who are listening here today, what your thoughts are around. that rise. And just because I think that there's a lot more to go through as it pertains to growing the audience here. All right. Well, that was like a crap ton of information. We had so much more to cover, but alas.

Given the amount of time that we've been talking here, let's go ahead and come back to more of this information. Rob, thank you so much for all of your insight. I think that this was so super fun and I appreciate so much. That said, wrapping it up, we always wrap up the show with where have we been? So Rob, where have we been? Well, where have you been? Well, we just wrapped up Q1. I did not do a lot in Q1, but I kicked it off with a big, giant event. We went to CES.

So the Daily Tech News show crew was at CES. We were presenting live from the floor. We actually had a booth that actually oversaw one of the main halls. And we spent all week there, did a bunch of different shows, saw a bunch of different guests. And one of the really cool things for me was I because I am a tall guy, I'm easy to spot. There's so many people who know me.

Rob, I love what you're doing on DTNS. I love this show. There are people who are coming up to me talking about a show that we hadn't recorded literally in six or seven months that made us start recording it again. That's on our podcast. It's my longest running podcast. hey, I love you on DTNS, but what about SMR podcast? It's like, I can't take you, Rod and Chris, not jabbing each other. So that was different to go. That was my first time to a, you know, to CES.

since the before time, since before the pandemic. that actually come up and know me because of DTNS or know me because of SMR podcast or know me because of the Tech John or any of the other things that I was doing was an absolute blast. So I took after CES, I took the rest of Q1 off, but I'm looking.

to get into a whole lot of stuff the rest of the year. Oh my God, that's going to be so great. So guys, by the way, I'll have all of the links, Rob's links to all his shows and all the things in the show notes. Again, you know where the show notes are. now in terms of where we have been i have been nowhere i've been at home But Lipsyn was at Podcast Movement Evolutions. And in the next episode, Rob will report back.

on what went down in there. I actually started to grab a bunch of stuff that came out in terms of data from Podcast Movement. So maybe we can talk about it in the next episode. And the next thing is, where are we going, Rob? I'm going to do my best to make it to Afros and Audios podcast. You know, it's not just podcasts, but their conferences they put on in October. The Black Podcasters Association, they usually have a day sometime in the summer where they get together.

I have so wanted to do that. But Corey Gumbs, who runs, you know, Black Podcast Association, he always schedule it when I'm on vacation. It's like, dude, you got to get it off the week that I go on vacation. So I want to try to do that. And I also want to go to Podcast Movement in Dallas later this year as well. That's going to be amazing. And as of right at this moment, I believe that Rob is at NAB when this show is releasing. So Libsyn does have a booth at NAB.

Then we're going to have a little bit of a presence over at the podcast show in London. I don't think there's a booth there, but there are some folks representative going over to London. And of course, Podcast Movement Evolutions in Dallas, which we will be attending. All right. So switching gears, this is according to Rob here, also wanting to give us a little insight. Where are you going? If you're looking for a job in podcasting, make sure to go to podcastingjobs.com.

Again, podcastingjobs.com to learn more about these openings and potential others. And if you're looking to start a podcast or switch up your podcast home, you can use the code THEFEED. That's all together for a free month with us. And finally, please don't forget to send in your feedback for anything we did or did not mention in this episode. You can record that feedback and email it to thefeed at Lipson.com or you can call us at 4125. 73-1934. Or you can use SpeakPipe at speakpipe.com.

The Feed. Thank you so much, everybody. And thank you, Rob, again for showing up today and recording with me. And we will talk with you in a couple weeks. Thank you so much, Elsie. Bye.

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