The Factory Floor

Corey Haines, Zach Stevens, & Nick Loudon•www.conversionfactory.co

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. You can also find us on YouTube, X, and everywhere you listen to podcasts! Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Last refreshed: August 23rd, 2025 at 2:29 AM ⓘ

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Episodes

Ep #3: The problems with marketing an AI company

Welcome to Episode 3 of The Factory Floor! - AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3. In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead: 🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use ca...

Aug 22, 2025•47 min•Ep. 3

Ep #2: The Top 3 Things Bugging CMO's Right Now

Discover the Brutal Truth Behind B2B SaaS Marketing Challenges! Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers." In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry: 🚀 1...

Aug 18, 2025•43 min•Ep. 2

Ep #1: Copy-First vs Design-First Websites

Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers! In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to: Clarify Your Website’s Purpose: Understand how to communicate your audience’s problem, present your solution, outline actionable steps, and showcase proof of credibility—all through strategic copywriting. Avo...

Aug 15, 2025•38 min•Ep. 1

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