Marketing That Matters: Connecting Fintech with Accounting & CFO

In this episode of The FaaS Evolution, we sit down with Anna Khayet, Founder of Mastermind and Chief Marketing Officer at Padgett, to explore the intersection of fintech, marketing, and the accounting industry.

Anna shares her journey from leading marketing at Google Cloud and SoFi to advising top fintech companies like Rho and Ignition. We dive into why marketing is often overlooked in accounting and finance technology, the challenges fintechs face in reaching accountants and CFOs, and how firms can successfully adopt new tools.

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