Marketing Fundamentals in the Age of AI

This week Dan is joined by Geoffrey Gualano, Head of Marketing at A2X.

With the rise of AI and increasing competition, they talk about the importance of going back to marketing fundamentals—building deeper relationships, creating valuable content, and being present within your community.

From leveraging existing customer bases to experimenting with remarketing strategies, they discuss how businesses can thrive by focusing on long-term, consistent efforts rather than quick fixes.