#48 - Joyce Marter (Urban Balance)

Joyce Marter didn’t just build a therapy business—she survived betrayal, took on millions in debt, and still managed a seven-figure exit. In this episode, she gets brutally honest about the moment her co-founder quit by email (and CC’d the staff), how she rebuilt from financial rock bottom, and the mindset shifts that helped her turn chaos into a multimillion-dollar win. If you've ever felt like you're drowning while everyone else thinks you're thriving—this one’s for you.

Chapters:

01:22 – Building a Therapy Empire with $500
03:44 – Scaling Fast… and Falling into Cashflow Hell
07:02 – The Shocking Co-Founder Exit (via Email!)
09:15 – Half the Staff Walks Out — Now What?
11:00 – Asking for Help and Facing the Truth
12:30 – “Your Business Is Worth Seven Figures”
14:05 – Restructuring: The Office Manager Problem
15:44 – Mindset Work and the Power of Meditation
17:10 – Using Therapy Tools to Fix Financial Trauma
18:56 – Scarcity Mindset Rooted in Family History
21:00 – The Road to Exit: Vision Boards and Vetting Buyers
23:08 – Rejecting the Sexiest Deal (and Why It Paid Off)
25:20 – Three Paydays: Equity, Rollovers, and More
26:56 – Refusing Last-Minute Terms — Even at 7 Figures
29:10 – How to Truly Shift Your Financial Mindset
32:00 – Why Money Is About Flow, Not Fear
34:18 – Intergenerational Financial Trauma is Real
36:00 – Final Advice and How to Learn from Joyce